When business owners reach out to new customers in their communities, they turn to direct mail marketing. It is effective and relatively inexpensive, compared to other forms of advertising, such as radio and television.
Direct mail marketing is the use of attractively designed mail pieces - from postcards to brochures to catalogs and everything in between - which are mailed directly to the homes of prospective customers.
Business owners usually choose standard direct mail, which blankets the entire ZIP Code, sending ad pieces to every address regardless of who lives there. This can be more expensive and less effective than New Mover Marketing, which targets new residents.
Our Town America mails a welcome package containing gift certificates from local businesses to the homes of new residents, allowing you to reach a unique and profitable customer base. We obtain an accurate and timely list of new addresses and mail the welcome package only to those addresses every month.
Here are just a few reasons why mailing to unique addresses every month provides a higher response rate than standard direct marketing:
Our Town America’s New Mover Marketing program has been refined for more than 45 years. By obtaining the most accurate new mover address lists available, we help businesses save money and gain new, loyal customers who are uniquely positioned to respond to your marketing campaigns.
Let us help you welcome new families to the neighborhood!
John is a guest blogger for Our Town America and previously worked in national sales at our Clearwater, FL corporate headquarters.
Flourishing in the personal care industry isn't just about offering top-notch services — it's also about capturing the right audience…
Great Day Live Tampa Bay (CBS) — In the vibrant world of small businesses, the key to sustained growth lies…
Forbes Technology Council — As technology continues to transform our world, the concept of marketing is constantly evolving as well.…
Dentistry Today — As technological advancements continue to reshape the digital landscape, dental practices grapple with the need to distinguish…
Modern Restaurant Management — The Millennial generation is a force to be reckoned with, not only in the housing market…
When families move to a new area, one of their top priorities is finding a trusted veterinarian for their beloved…