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    7 Reasons to Shop Small Year-Round

    7 Reasons to Shop Small by Our Town America

    Shop Small to find unique things, while supporting your local economy In the 1920s and 1930s, cities and towns from the Appalachians to the Pacific Northwest had a busy shopping district, with independently owned businesses like shoes stores, clothing stores, jewelers, barbershops and other establishments serving the locals. A couple decades later, in the 1950s, […]

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    Why Send Targeted Postcard Mailings During the Holidays

    Targeted Postcard Mailings Our Town America

    Now is the time to develop a targeted postcard mailing plan for the upcoming holidays. The fourth quarter is vital – a make or break time that includes football season, Halloween, Veterans Day, Thanksgiving and Christmas. What you do to ensure a strong showing during peak buying season is up to you, but targeted postcard mailings are sure to grab the attention of buyers. […]

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    The How and Why of Direct Mail Personalization

    Direct Mail Personalization Our Town America New Mover Marketing

    So how does one personalize direct mail pieces? How far can one take it? Personalization includes details that attract customers within a cohort, such as common hobbies, beliefs, or lifestyle. The images one chooses on the envelope can be matched to the personal likes or interests of the recipient. If the target likes golfing, then a photo of golf clubs, a long fairway or houses near a green personalizes direct mail intended for that consumer. […]

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    Maximizing Your Marketing Budget

    Marketing Budget Our Town America New Mover Marketing

    Your marketing is underway whether you have a plan or not. That sign above your store? That’s marketing. How you treat customers? That’s marketing. What your customers tell their friends? That’s marketing. Read on for more ways to identify marketing within your business. […]

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    What is a Direct Mail Campaign?

    Direct Mail Campaign Our Town America New Mover Marketing

    Direct mail marketing is one of the oldest forms of marketing. According a 1921 business primer, “Effective Direct Advertising”, the world’s first example of direct “mail” was a piece of papyrus distributed to residents of an Egyptian town around 1000 B.C. The papyrus contained a written plea from a landowner for the return of his runaway servant. […]

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    Top 6 Components of a Successful Direct Mail Piece

    Successful Direct Mail Our Town America New Mover Marketing

    Grab the Consumer’s AttentionDirect mail marketing pros and local business owners will tell you that crafting a mail piece that doesn’t get thrown away is the greatest challenge they face. According to 41pounds.com, a group that measures such things, Americans receive 41 pounds of direct marketing mail each year. Not only that, but 44 percent of it ends up in the trash without being read. […]

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Our Town America has been featured on:

Get new customers, Our Town America on USA Today

Our Town America Featured on The Wall Street Journal

Our Town America Featured in Inc. Magazine

Our Town America featured in Entrepreneur Magazine

Our Town America on Fox and Friends

Our Town America Featured On HuffPo

Veteran Owned
International Franchise Association
Better Business Bureau
Franchise Hall Of Fame
FBR Magazine, New Mover Marketing Franchise