Our Town America’s New Mover Marketing program is one of the most effective and efficient ways for your small business to attract new customers in the lucrative demographic known as the baby boomers.
As baby boomers retire, many are packing up their belongings and moving to new towns to be near their grandkids. At least 25 percent of this demographic plans to move near their children when they retire, according to a report from Meyers Research. Some of the top markets targeted by baby boomers are Texas, North Carolina, and Tennessee. The outbreak of the pandemic last year helped fuel the moving trend. The pandemic isolated the elderly and forced them to make tough decisions about their future. Many boomers made the decision to move closer to their grandchildren to help with remote schooling and childcare. Despite the end of the pandemic being near, many baby boomers plan to stay near their families, The Wall Street Journal reported.
Baby boomers are big spenders, and businesses that successfully corner this demographic flourish. Baby boomers range from 55 to 73 years old and peaked at a population of 78.8 million in 1999. They remained the largest living adult generation until 2019 when they were surpassed by millennials, according to Pew Research. Despite being outnumbered by millennials, baby boomers are still a force to be reckoned with when it comes to spending as they represent a 33 percent share of aggregate spending by 2025!
Essential Businesses for Baby Boomers on the Move
After locating the post office and closest grocery store, there are a number of businesses new residents need as soon as they get settled. When baby boomers relocate to new homes, here are five essential businesses they look for as soon as they settle in.
New Mover Marketing Attracts Boomers
It’s time to make New Mover Marketing a priority. Our Town America has spent the last 49 years helping small businesses connect with new residents by using up-to-date lists and proven offers to turn them into loyal customers. Our Town America sends new residents a Welcome Package that is personalized and well-designed shortly after they settle into their new home. It’s filled with category-exclusive offers to entice baby boomers to visit your local business.
As an added bonus, tracking your return on investment is at your fingertips at all times when you’re partnered with Our Town America. Our TruTrak™ app also allows you to gather customer demographic information and trigger a second mailing to people who redeemed their first offer.
Our Town American can help your business target baby boomers as they move to your community. For more information about New Mover Marketing, visit www.ourtownamerica.com.
Brittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations.
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