According to the United States Census Bureau, 11.6% of the U.S. population moved between 2010 to 2011. New movers, and all of their attendant needs and requirements, represent a sizable opportunity for marketers. But at the same time, new movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer grabs attention.
“Marketers need to understand that new movers are not the same as existing residents, and they need to target them differently,” says Marilyn Imparato, director of sales and marketing of new mover direct marketing organization Our Town America.
Source: Direct Marketing News, December 04, 2012
Brittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations.