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How to Build a Direct Mailing List that Converts

How to Build a Direct Mailing List That Converts Our Town America

An accurate direct mailing list is very important if you want to effectively market your company to both potential and current customers. In the age where digital advertising is very prevalent, studies show direct mail can give your company a distinct and meaningful competitive advantage. In 2019, the U.S. Postal Service teamed up with Temple University to prove this. The study found that printed ads, like direct mail postcards or letters, are the best way to create an emotional connection with a customer. There are various options available for business owners who are looking for an accurate and effective direct mailing list, and they each offer different things.  The first, and cheapest, is to build a list yourself. This is done manually by plugging in the address of your business and choosing area routes, streets, and blocks to target. Putting together this type of direct mailing list is challenging and time consuming, and you also have to consider additional costs involved from start to finish including design, print and postage. The most common way of acquiring an accurate direct mailing list is to purchase one from a company that specializes in them. These companies use data to create lists that can target different ages, purchase preferences and even professions. Figuring out the right target audience for your specific business is often a challenge. However, targeting people who have recently moved to a new home is a great way to narrow down your direct mailing list. This method gets your business in front of people who are looking for their new go-to stores, restaurants, hair salons, dentists, etc. near their new homes – a critical target audience for any business hoping to create loyal, long term relationships with customers Our Town America uses a new mover mailing list backed by decades of data that saves businesses time and money. Our associated new mover program takes the guess work out of direct mail and reaches those people who are new to town before they establish a connection with any of your competitors. Our Town America’s new mover direct mail lists are incredibly accurate, making the process more efficient and cost effective. For example, each month, Our Town America gets lists of every individual who has filed some sort of address change in the past 30 days. Our Town America then takes that list and filters out any duplicate names and addresses creating a direct mailing list that is about 95 percent accurate. While mailing lists are never perfect, Our Town America works to make sure its new mover mailing list is as precise as possible, eliminating wasteful spending. Our Town America doesn’t stop once the list is complete. The new mover program includes designing, printing, and shipping each direct mail piece. This amounts to a stress-free process for any busy business owner who doesn’t have the time to stick labels and stamps on hundreds of postcards, or the expertise to design those postcards. Direct mailing lists can be an excellent way for a business of any size to attract new customers and build brand loyalty. Our Town America’s direct mail marketing program is THE all-inclusive program that gets results for businesses while saving valuable time and money. Are you ready to stop wasting time and money on self-starter direct mail marketing campaigns so you have more time to spend on running your business and building meaningful relationships?   We’re here to help at Our Town America.  For more information, visit ourtownamerica.com today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Like Everything in Texas, This Franchisee is Doing Everything Bigger

Texas Marketing with Our Town America

Many franchisees understandably own just one store or territory. They settle in a city, and they work to scale the franchise bigger each year. It’s a system that works well. But Dan Schrobilgen is the owner or co-owner of multiple Our Town America territories. He spends most of his time in his Austin territory, where he lives and first started with Our Town America in 2006. But in 2015, he purchased the Dallas/Forth Worth territory, partnered with Clint Finch, who also owns a territory in Houston, and launched that venture. In that acquisition, Schrobilgen also purchased a territory in Tulsa, Oklahoma. How does he do it? Why does he do it? How has he come to champion Our Town America? We wondered. Before Our Town America. Schrobilgen says that he has been in marketing and advertising his entire career. He moved from Iowa to Texas in 1990 and spent 13 years rising in the ranks of a large media company before taking what he learned and striking out on his own. The new business was successful enough that he was able to sell it a few years later. He sold the company because he knew the timing was right and there were multiple interested buyers, but he also had a desire to end his travel and own a smaller company that would give him less headaches and more control. Schrobilgen couldn’t help but think there was a real downside in having a business in Phoenix when he and his family lived in Austin. It’s one heck of a commute. A 1,000-mile commute, in fact, and Schrobilgen was racking up an obscene amount of frequent flier miles. “My three kids were all under 10, and I was gone almost every week,” Schrobilgen says. That was painful for him. Finch, a friend who had also worked for the media company, had told him about an opportunity to own an Our Town America franchise in Austin. This Our Town America gig, one in which he would court businesses interested in marketing and attracting people who were new to the area — sounded like a business he would enjoy. Schrobilgen made the decision to begin the next phase of his career with Our Town America in Austin, and his sales and revenue quickly grew. As he realized that he was living his professional dream, he doubled down on it and purchased the additional territories from another franchise owner. Buying an Our Town America franchise… and then another… and another… To make a long story short, Schrobilgen and Finch ended up hiring someone to manage Dallas/Fort Worth. Between that business and his Austin venture, he keeps busy and he loves it. He says he found himself appreciating the Our Town America franchise model because, amongst many reasons, he felt like he had far more control over his present and future than he did working for a big media conglomerate. “There were many things out of my control when I worked for someone else,” Schrobilgen says. “Upper management was always making decisions that affected me.” Life as an Our Town America entrepreneur. Not to make it sound like this is an infomercial, where if you purchase an Our Town America franchise, your life will be suddenly transformed, and the gloomy, gray sky will be filled with rainbows and unicorns, but that’s pretty much what happened to Schrobilgen… okay, minus the rainbows and unicorns. “I just have these points of comparison from my previous two careers. I suddenly had no worries about how the stock price would affect my budget, no employee issues, and no office politics. I wasn’t traveling, and I got to sleep in my bed every night,” Schrobilgen says. Even better, he got to spend quality time with his wife and children. “I was able to help make their breakfast and school lunches every day when they were young. I made it to every dance recital, every Little League game, and was even able to coach my kids. Every karate class, every graduation and school event, every you-name-it, I’ve been to,” Schrobilgen says. His kids are well on their way to growing up – Grace, 22, is about to graduate college; Nate, 19, is a sophomore in college, and Ava, 17, is a high school junior — but what has been nice is that Schrobilgen has been around to experience it. If he had stayed with the large corporation or the business in Phoenix, he would have missed out on many of the kids’ important events and experiences, he asserts. “The quality of life with Our Town America, to be able to spend time with your family and friends in your community and still have a job that’s challenging, but one that you control, that’s a rare thing,” Schrobilgen says. He works with his wife, Jodi, who works part-time managing the administrative duties for his franchise, such as the finances and taxes. “All that fun stuff,” Schrobilgen quips. The rest of the workweek, he adds, she spends volunteering. For about six years, Jodi helped manage a food pantry and for the last few years she has been co-managing a free medical clinic, which specializes in providing medical care to the underserved, including many refugees and immigrants. Schrobilgen manages to volunteer as well. Every Monday since 2007, for a chunk of the time in the middle of the day, he participates in Meals on Wheels, delivering meals to senior citizens. They also both work together and with many other family members on a charity started by one of his siblings, an event that raises money for multiple charities in their home state of Iowa, as well as an orphanage in South Africa. The whole family, including all three kids, gets in on the projects and assists with the work needed to be done. That, too, wouldn’t be happening with a conventional job or even running a different business, Schrobilgen says. He likes that due to the flexibility that comes with the job, the Our […]

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