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Tag: marketing strategy

Behind the Brand: Our Town America’s Fresh New Look

Written by Paula Maltez

For over five decades, Our Town America has been the go-to partner for businesses looking to reach new movers and turn them into loyal, long-term customers. As the marketing world evolves, so do we. That’s why we’re proud to unveil a bold new brand identity — one that reflects our legacy, while embracing the future of marketing. “This brand refresh is more than a new look — it’s a reflection of who we’ve become and where we’re headed,” said Michael Plummer, Jr., CEO of Our Town America. “It reflects the energy and innovation we bring to the table every day.” Why the Rebrand? This transformation isn’t just cosmetic. Our rebranding is rooted in a strategic mission to better serve our clients and franchisees in an increasingly fast-moving world. Here’s what’s driving the change: A Fresh, Contemporary Look Our updated visuals, including a new logo and refined color palette, give us a modern edge while maintaining the trust and warmth our brand is known for. Enhanced Brand Recognition Consistency across print, digital, and in-person touchpoints helps Our Town America stand out and stay memorable in a crowded marketplace. Adapting to a Multi-Channel Marketing Approach From direct mail to digital geofencing, our solutions now span more channels than ever — and our brand now matches that reach and flexibility. Direct mail continues to prove its value — and it’s making a powerful comeback. According to WhatTheyThink, the direct mail market is projected to reach $37.3 billion by 2025, as businesses shift focus from mass outreach to personalized, high-impact connections. Why does it work? Because direct mail is tangible, trusted, and memorable. In a digital world saturated with messages, a well-designed mail piece can break through the noise — especially when it offers a warm welcome to someone new in the community. At Our Town America, we blend the proven impact of direct mail with data-driven targeting and thoughtful design, making it one of our most effective tools in driving local business growth. Strengthening Our Position as an Industry Leader As pioneers in new mover marketing, it’s essential that our brand continues to reflect our leadership, innovation, and commitment to local business success. “We’ve been doing this for over 50 years,” said Plummer. “This rebrand ensures we stay relevant for the next 50.” Behind the Brand The Home Icon: A simplified yet bold house symbol reinforces our dedication to helping businesses welcome new movers and build lasting community connections. Clean & Modern Aesthetic: The updated design features a streamlined, contemporary look to reflect our innovation and adaptability in an ever-changing marketing landscape. Refined Colors & Typography: The deep green represents trust, stability, and growth, while the golden accent symbolizes warmth, community, and new beginnings. Staying True to Our Roots While our look may be new, our mission remains unchanged: helping local businesses thrive by welcoming new movers into their communities. Our rebrand is more than a new aesthetic — it’s a renewed promise to deliver proven, powerful, and personal marketing solutions that drive real results. “I’m proud of this company we’ve not only built, but enhanced over the last years,” said Michael Plummer, Jr., CEO of Our Town America. “This rebrand marks an exciting new chapter — one that honors our legacy while embracing the future of marketing with fresh energy and purpose.” This is a milestone moment for Our Town America — and we’re excited to share it with the communities and businesses we serve every day. Paula Maltez […]

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Capture Fresh Clientele With New Mover Marketing

Written by Brittany N. Johnson
Personal Care Business Our Town America

Flourishing in the personal care industry isn’t just about offering top-notch services — it’s also about capturing the right audience at the right time. If you’re seeking guidance on how to market your personal care business and expand your clientele, New Mover Marketing is the solution. According to McKinsey & Company, the skincare, fragrance, makeup, and haircare market is projected to reach a staggering $580 billion by 2027, with an annual growth rate of 6%. The beauty and personal care industry is not just surviving — it’s thriving. With 42% of consumers enjoying trying new brands, the door is wide open for personal care businesses to introduce themselves to new residents. The New Mover Advantage New movers are in a state of transition, seeking to establish new routines and connections. Nearly 42 million people moved in 2021, according to the latest data from the U.S. Census Bureau. They represent a fresh audience, unswayed by competitor loyalty, and are actively looking to form new brand relationships. By targeting new movers, personal care businesses can become the first to welcome them, creating an immediate connection that can blossom into long-term loyalty. New Mover campaigns are a highly targeted way of marketing your personal care business, focusing on individuals who are most likely in need of local services and products as they settle into their new environment. Even if new movers do not immediately need the services offered, the marketing materials increase brand awareness, making it more likely they will think of your business when the need arises. Our Town America: A Partner in Growth With a legacy spanning more than five decades, Our Town America strives to perfect the art of first impressions. In a world where digital noise is loud, the tactile nature of direct mail cuts through the clutter. It allows personal care businesses to craft a narrative that aligns with the values and aspirations of new movers. Whether it’s the story of a family-run salon that’s been styling the neighborhood for generations or a modern studio that’s as eco-conscious and style-savvy, New Mover Marketing delivers these stories directly into the hands of potential customers. Our personalized Welcome Package makes new movers feel valued and welcomed into the community. Unlike other marketing strategies that may offer discounts, our Welcome Packages provide a one-time housewarming gift from local businesses, which can create a more memorable experience for the new resident. We also offer category exclusivity, meaning your business won’t have to compete with others in the same category within your chosen geographic area. While we have a broad national reach, Our Town America focuses on local communities, understanding that small businesses are the backbone of the economy. Our data-driven approach ensures that personal care businesses can tailor their services to meet the needs of the community. Whether it’s a neighborhood that values organic products or one that’s home to a younger, trend-setting demographic, New Mover Marketing campaigns can be customized to resonate with the local culture. Our new mover lists are compiled from nationally recognized suppliers who identify anyone who filed some form of change of address over the last 30 days, such as deed transactions, credit cards, utility connections, credit bureaus, magazines, driver’s licenses, and voter registrations. We scrub the list for errors and duplicates to ensure our lists are accurate for marketing your personal care business to achieve your goals. While New Mover Marketing is impactful, Our Town America’s approach integrates digital follow-ups, ensuring initial contact is just the beginning of the journey. With integrated digital follow-ups, it’s easier to track the effectiveness of New Mover Marketing campaigns through redemption rates and other metrics. Learn More About Our Town America New Mover Marketing is a targeted, personal, and story-driven approach that can turn new residents into loyal patrons. We offer the tools, expertise, and personalized approach to make it happen. Reach out today, and let’s start crafting your success story — one new neighbor at a time. Email us today! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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How New Mover Direct Mail Marketing Can Revolutionize Veterinary Practices

Written by Brittany N. Johnson
Veterinary Practice Revolutionized by Our Town America

When families move to a new area, one of their top priorities is finding a trusted veterinarian for their beloved pets. Pets are not just animals — they’re cherished family members. As a veterinary practice, you have a golden opportunity to welcome these new residents and introduce them to your services. But how can you effectively reach out to them before your competitors do? The answer lies in new mover direct mail marketing, one of the top veterinarian marketing strategies that can revolutionize your practice. The Power of Direct Mail in the Digital Age In a world obsessed with digital marketing, the power of direct mail often gets overlooked. Yet, direct mail offers a tangible, personalized touch that digital channels can’t replicate. People are more likely to open and read a physical mail piece, especially when it’s tailored to their needs. For new movers, receiving a well-crafted welcome package with valuable offers from a local vet can make a lasting impression. Nearly 71% of baby boomers feel mail is more personal than digital communication, according to a study conducted by the United States Postal Service, and direct mail postcards can generate a 92% return on investment. The ultimate goal of any marketing strategy for veterinarians is to build long-term relationships with clients. Pets require regular check-ups, vaccinations, and emergency care, which means their owners will need a reliable veterinary practice for years to come. Americans spent nearly $136.8 billion on their pets in 2022, including $35.9 billion at the veterinarian. By targeting new movers, you’re not just gaining a new customer, you’re potentially gaining a loyal client who will return to your practice for all their pet care needs. The Competitive Advantage of New Mover Marketing New Mover Marketing for veterinarians offers a competitive edge for several reasons: Immediate need: New movers have an immediate need for essential services, including veterinary care. By reaching out to them as soon as they move, you can fill that need before your competitors even get a chance. Lack of established loyalties: New residents need time to form allegiances with local businesses. Your welcome gift can serve as an introduction to your practice, allowing you to win their loyalty. High response rates: New movers are more likely to respond to direct mail, especially when it’s a one-time housewarming offer with a free gift. Our Town America’s new mover packages boast some of the highest response rates in the industry. Why Our Town America Stands Out Our Town America specializes in New Mover Marketing, offering a turnkey program that includes both direct mail and digital follow-up. We send a one-time personalized Welcome Package filled with exclusive, proven offers that make new residents feel valued and appreciated. Our package includes gift certificates and special offers designed to encourage immediate visits to your practice. When you sign up as an exclusive Our Town America partner, you lock your veterinary competitors out of the ZIP codes or carrier routes that you claim. We also provide tracking tools that allow you to measure the effectiveness of your campaign. Our TruTrak® mobile app lets you scan redemptions in real-time, providing valuable insights into customer behavior and campaign return on investment. With more than 50 years of experience, we have the expertise to make your New Mover Marketing campaign a resounding success. A Revolution in Veterinary Marketing New Mover Direct Mail marketing isn’t just a strategy — it’s a revolution in how veterinary practices can attract and retain customers. By targeting new residents who have a need for your services, you can efficiently build a strong client base. When you partner with the 52-year trusted industry leader, Our Town America, you can be confident that your campaign will yield the results you desire. So, don’t miss this opportunity to revolutionize your veterinary practice. Reach out to Our Town America today and take the first step in transforming your approach to customer acquisition and retention. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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