As we previously covered, there are many ways to market and advertise your business. There aren't many methods which leave an impact as large as our new mover marketing program. What makes new mover marketing different from traditional approaches? The top 3 differences are:
1. New movers are prepared to spend: we give them some breathing room
Why is that important? New mover marketing is different because we generally aren't asking the new movers to buy anything today. We invite them to your business with a one-time gift of a product or service. By offering a gift to the new mover today, not only will you see new faces into your business, you can be confident that you'll have a paying customer tomorrow. Our welcome package is literally a breath of fresh air to the new mover, especially after the family has most likely spent so much on their move already.
2. Keeps the focus on essential categories and niche markets
This strategy really makes your business stand out from your competition. Movers establish their loyalty to most essential business categories within a few months of moving. New movers are nobody's customer and our goal is to make them all yours.
3. Designed to create lasting relationships
Families can establish over 70 new business relationships shortly after they move. We created our program to help relieve post-moving stress and create a long-term relationship with new customers in your area.
New mover marketing is a science; and targeting new movers looking to establish local business relationships is an important marketing strategy. We designed our program to put your business in front of people looking for you. For over 45 years, Our Town America's new mover marketing program has helped local businesses reach out to new movers with a sincere gift, offer amazing products and services to new movers in essential categories, and create genuine, lasting relationships between local businesses and new movers.
If you would like to know how we can help your business reach new movers, contact my team today!
Michael Plummer, Jr. is Our Town America’s President and CEO. Michael strategically leads Our Town America while maintaining our core principals of connecting new residents to the local businesses in their communities.