As we leave 2021 in the rearview and start fresh, it’s time to head back to the drawing board and figure out ways to spice up your marketing strategy for the months ahead. Your marketing efforts help build your company’s reputation and boost sales. Insights gleaned from marketing will enable you to make decisions about […]
Category: Business Management
Business Management
How Up-to-Date are New Movers Lists?
As moving trends continue to surge, Our Town America offers a current and accurate new movers list designed to put your small business in front of new residents and generate profits. With the holiday season in our rearview, the roughly $19.8 billion spent at independent retailers and restaurants on Small Business Saturday is now behind […]
5 Direct Mail Tips for Driving New Business
Direct mail marketing is an efficient and effective method for driving new business to your establishment. Our Town America, the nation’s leading new mover marketing company, compiled a list of the top five direct mail tips to ensure your strategy adds customers from your local community and generates profits. Small business owners wear many hats, […]
Implement Compelling Marketing Ideas to Drive Traffic and Boost Sales
Modern Restaurant Management — While the past two years have been a challenging time in the restaurant industry, there is a light at the end of the tunnel for restaurant owners. Falling Covid-19 numbers and the lifting of mask mandates in many cities is helping give restaurateurs hope for increased traffic this holiday season. However, […]
5 Direct Mail Advertising Examples for Your Restaurant
QSR Magazine — Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data privacy concerns and countless pop-up ads are just a couple of the many reasons direct mail is still very relevant in our digital […]
Sunflour Baking Company Wins Charlotte Small Business Resilience Award
Spectrum News | Charlotte, NC – Sunflour Baking Company, a family-run bakery in Charlotte, NC, has been a small business staple in the community for many years so, despite the pandemic bringing on many changes, they did not let it slow them down. With four locations throughout the Charlotte area, the iconic bakery had their […]
Why Dentists Should Have a Direct Mail Strategy
Dentistry Today — Dental practices with a streamlined direct mail strategy attract new customers and provide a valuable resource for patients who need to schedule overdue cleanings. While dentistry school prepares you to administer high-quality care to patients, leading a dental practice comes with its own set of challenges. As a small business owner, you are […]
Nominate a Resilient Small Business in Your Community
Come November, Americans nationwide will be shopping locally to celebrate Small Business Saturday, but per usual, Our Town America is extending the holiday by honoring local businesses through their 2nd Annual Small Business Resilience Award. Community members throughout the nation can nominate a neighborhood business that they believe deserves this distinction. Unfortunately, many small business […]
4 Business Mistakes That Can Cost You New Customers
Forbes Technology Council — In order to gain new customers, businesses need to combine a solid marketing strategy with a memorable customer experience. As a specialist in new mover marketing, my company offers businesses an important tool to get new residents into their locations. Our new mover marketing program mails new movers a welcome package […]
3 Ways To Turn New Movers Into New Patients
Dentistry Today — With the Fall season upon us and back-to-school routines commencing, new movers are settling into their homes and forming habits in their new communities. This is an ideal time for dental offices to reach out to impressionable residents with a new patient offering. Nearly 40 million people move each year, so even if your […]