PRWeb (July 2015) – Our Town America, the nation’s premier new mover marketing franchise, has announced its next Ohio-based location on Tuesday, July 7, 2015 in Columbus. This is big news as the Our Town America business model, a direct mail marketing program specializing in delivering warm community welcome packages filled with free offers for new residents, is a perfect fit for Columbus - a fast-growing city filled with local businesses eager to develop loyal relationships with new customers.
Jen Markewicz, a former stay-at-home mom, was inspired to open the newest Our Town America location with her husband, Jeremy, in Columbus because she believes the city is poised for long-term, sustainable growth. And according to Markewicz, she believes no other direct mail marketing program does a better job helping small businesses acquire new, loyal customers.
“My husband and I have always dreamed of entrepreneurship, but we knew we needed a flexible, home-based business opportunity that would allow us to spend more time with our three kids,” says Markewicz. “The Our Town America business model fits us perfectly because it gives us that flexible schedule we need while also allowing us to use our complimentary skill sets to our advantage. Further, my brother-in-law has used Our Town America for years and has raved about the company’s ability to connect his dry cleaning store with new movers. We explored dozens of other franchise opportunities, but the decision was simple for us once we realized just how perfectly Our Town America fit our personal and professional needs.”
Statistics suggest that new mover marketing has never been more powerful as moving is back on the rise - more than 40 million Americans are expected to move this year - and new movers need a helping hand from local business owners more than ever before. Consider the following from a recent survey of more than 300 Americans who have moved in the past five years:
- More than 53% of new movers say today’s neighbors are not as friendly as the neighbors they remember as a child because they “seem too busy.”
- Nearly 9 in 10 (88%) new movers say that receiving a housewarming gift would make them feel more comfortable in a new neighborhood, yet less than half (46%) have ever received a housewarming gift after a move.
- More than 4 in 5 (81%) of new movers say they would like advice about their new community upon move in.
- And 93% of new movers say they would take advantage of an offer from a local business that took the time to welcome them to the community.
According to Michael Plummer Jr., Our Town America’s CEO, the commitment shared by all franchisees in the Our Town America family to fill the housewarming void with warm and personalized community welcome packages filled with valuable gift certificates from local businesses has been the key to the company’s expansion to 57 locations in 23 states since its initial inception in 1972.
“We are thrilled to add Jen and Jeremy Markewicz to the Our Town America franchise family and open our fifth location in Ohio. We know they share our passion for restoring housewarming traditions and connecting new residents with highly reputable local businesses,” says Plummer. “Modern day movers in communities throughout the country need and appreciate Our Town America welcome packages. According to our new mover surveys completed daily by movers across the nation, our welcome packages and the enclosed offers from local businesses help relieve debilitating moving stress. We are eager to see the impact Jen and Jeremy make in their local community as they work with local businesses to help new movers feel more comfortable and welcomed in their new neighborhood.”
Serving all types of businesses, including (but not limited to) pizzerias, salons, auto repair shops, dentists, restaurants, and furniture stores, Our Town America has established itself as the industry leader offering local small business marketing that connects local businesses with new residents as soon as they come to town. The company has been franchising since 2005 and has been the proud recipient of countless Franchise Business Review distinctions, including a Top 100 award for veterans in franchising and the Franchise Business Review Top Company Award - an honor bestowed upon only one franchise company per decade who has earned a top 50 franchisee satisfaction award for ten straight years.
Brittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations.