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How to Build a Direct Mailing List that Converts

How to Build a Direct Mailing List That Converts Our Town America

An accurate direct mailing list is very important if you want to effectively market your company to both potential and current customers. In the age where digital advertising is very prevalent, studies show direct mail can give your company a distinct and meaningful competitive advantage. In 2019, the U.S. Postal Service teamed up with Temple University to prove this. The study found that printed ads, like direct mail postcards or letters, are the best way to create an emotional connection with a customer. There are various options available for business owners who are looking for an accurate and effective direct mailing list, and they each offer different things.  The first, and cheapest, is to build a list yourself. This is done manually by plugging in the address of your business and choosing area routes, streets, and blocks to target. Putting together this type of direct mailing list is challenging and time consuming, and you also have to consider additional costs involved from start to finish including design, print and postage. The most common way of acquiring an accurate direct mailing list is to purchase one from a company that specializes in them. These companies use data to create lists that can target different ages, purchase preferences and even professions. Figuring out the right target audience for your specific business is often a challenge. However, targeting people who have recently moved to a new home is a great way to narrow down your direct mailing list. This method gets your business in front of people who are looking for their new go-to stores, restaurants, hair salons, dentists, etc. near their new homes – a critical target audience for any business hoping to create loyal, long term relationships with customers Our Town America uses a new mover mailing list backed by decades of data that saves businesses time and money. Our associated new mover program takes the guess work out of direct mail and reaches those people who are new to town before they establish a connection with any of your competitors. Our Town America’s new mover direct mail lists are incredibly accurate, making the process more efficient and cost effective. For example, each month, Our Town America gets lists of every individual who has filed some sort of address change in the past 30 days. Our Town America then takes that list and filters out any duplicate names and addresses creating a direct mailing list that is about 95 percent accurate. While mailing lists are never perfect, Our Town America works to make sure its new mover mailing list is as precise as possible, eliminating wasteful spending. Our Town America doesn’t stop once the list is complete. The new mover program includes designing, printing, and shipping each direct mail piece. This amounts to a stress-free process for any busy business owner who doesn’t have the time to stick labels and stamps on hundreds of postcards, or the expertise to design those postcards. Direct mailing lists can be an excellent way for a business of any size to attract new customers and build brand loyalty. Our Town America’s direct mail marketing program is THE all-inclusive program that gets results for businesses while saving valuable time and money. Are you ready to stop wasting time and money on self-starter direct mail marketing campaigns so you have more time to spend on running your business and building meaningful relationships?   We’re here to help at Our Town America.  For more information, visit ourtownamerica.com today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Gain New Customers Amidst the Pandemic by Marketing to this Audience

Gain New Customers by Marketing to this Audience

New Mover Marketing offers small businesses a targeted marketing strategy guaranteed to produce new customers during this unprecedented time. A survey of 450 marketing gurus following the outbreak of COVID-19 in the United States revealed 42 percent of participants deemed budget cuts a significant challenge, according to LinkedIn and Vision Critical, a customer insights provider. At least 76 percent of respondents were forced to shift marketing priorities, and 34 percent were working to change their target audience. If these grim advertising statistics hit home, you are not alone. Small business owners across the country are coping with the realities of operating in a pandemic economy. This year prompted them to adapt their business models and learn to stay afloat with less — decreased operating hours, capacity limits, employee shortages and lower sales. While small businesses slowly recover, and the light at the end of the tunnel gets brighter, it’s important to make smart and effective advertising choices (especially if you’re operating with a smaller marketing budget). Our Town America believes it’s an ideal time to consider expanding your loyal customer base by using personalized welcome packages to target new residents with our new movers list. “Small businesses are struggling to make ends meet during this unique season. Implementing a successful new mover marketing program will help your business grow by providing a personalized connection to customers before they establish loyalties to other businesses. It’s a hassle-free marketing tactic guaranteed to generate results,” said Michael Plummer Jr., president and chief executive of Our Town America, the nation’s premier new mover marketing company. Our Town America has been helping introduce new customers to local businesses for 49 years. The company specializes in providing businesses with accurate, new mover marketing lists and is a one-stop-shop for small businesses searching for a way to showcase their customer service to new customers. If you’re still on the fence about giving new mover marketing a try, here are the reasons why you should opt to launch a new mover campaign with a company that has a long history of results. Our Town America is the right choice for your small business. New Movers Need New Go-to Local Businesses. New movers are an excellent target market for small business owners because they have not yet had a chance to establish loyalties with other businesses. From the day the moving truck pulls up in front of their new house, they need to find their new favorite pizza place, grocery store, and coffee shop. New movers will also need to find a reliable dentist, hairstylist and a nearby gym to work off the pepperoni pizza and cafe mochas. With no established loyalties, it’s the perfect time for businesses to step up and provide stellar service to encourage the new mover to put them on their shortlist. How New Movers Benefit Local Businesses. New residents are big spenders. Research indicates new movers spend money in their new community to help make their house a home. Whether it’s the perfect end table from that adorable consignment shop down the road, or a full fridge of groceries from a lovely, local market, new movers – both homeowners and renters – are willing to open their wallets. New homeowners spend more than $10,000 on furniture, appliances, and home repairs during the first year, according to the National Association of Home Builders. New Mover Marketing is an Upscale Option. Our Town America helps you target new movers by sending new residents a personalized welcome package with hand-selected, proven offers. The company uses an up-to-date new resident mailers list, relying on new mover intelligence from nationally recognized suppliers. Suppliers identify individuals and families who recently filed some form of address change. After receiving the lists from suppliers, Our Town America combs it to prevent redundancies and remove duplicate addresses. Ultimately, the final list used to reach the new movers in your area is arguably the most accurate in the country, which saves your business time and money by avoiding wasted coverage and additional postage and printing costs.  Delivers Trackable Return on Investment. Businesses can be confident their new mover marketing program is generating results. Our Town America offers easy solutions to track return on investment and gather detailed demographic data of new customers from their smartphone. The company’s proprietary mobile app also provides businesses the option of including a second mailing to give customers an incentive to return, or to remind them about your business with a simple ‘thank you’. The second mailing helps increase your chances of turning them into loyal customers. In addition, all annual partnered businesses enjoy category exclusivity in the welcome package for their business type, which means your business competitors cannot welcome new movers as well. If you’re confident in the service experience your business provides, Our Town America can help you get new customers through your doors. For more information about new mover marketing, visit www.ourtownamerica.com today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Like Everything in Texas, This Franchisee is Doing Everything Bigger

Texas Marketing with Our Town America

Many franchisees understandably own just one store or territory. They settle in a city, and they work to scale the franchise bigger each year. It’s a system that works well. But Dan Schrobilgen is the owner or co-owner of multiple Our Town America territories. He spends most of his time in his Austin territory, where he lives and first started with Our Town America in 2006. But in 2015, he purchased the Dallas/Forth Worth territory, partnered with Clint Finch, who also owns a territory in Houston, and launched that venture. In that acquisition, Schrobilgen also purchased a territory in Tulsa, Oklahoma. How does he do it? Why does he do it? How has he come to champion Our Town America? We wondered. Before Our Town America. Schrobilgen says that he has been in marketing and advertising his entire career. He moved from Iowa to Texas in 1990 and spent 13 years rising in the ranks of a large media company before taking what he learned and striking out on his own. The new business was successful enough that he was able to sell it a few years later. He sold the company because he knew the timing was right and there were multiple interested buyers, but he also had a desire to end his travel and own a smaller company that would give him less headaches and more control. Schrobilgen couldn’t help but think there was a real downside in having a business in Phoenix when he and his family lived in Austin. It’s one heck of a commute. A 1,000-mile commute, in fact, and Schrobilgen was racking up an obscene amount of frequent flier miles. “My three kids were all under 10, and I was gone almost every week,” Schrobilgen says. That was painful for him. Finch, a friend who had also worked for the media company, had told him about an opportunity to own an Our Town America franchise in Austin. This Our Town America gig, one in which he would court businesses interested in marketing and attracting people who were new to the area — sounded like a business he would enjoy. Schrobilgen made the decision to begin the next phase of his career with Our Town America in Austin, and his sales and revenue quickly grew. As he realized that he was living his professional dream, he doubled down on it and purchased the additional territories from another franchise owner. Buying an Our Town America franchise… and then another… and another… To make a long story short, Schrobilgen and Finch ended up hiring someone to manage Dallas/Fort Worth. Between that business and his Austin venture, he keeps busy and he loves it. He says he found himself appreciating the Our Town America franchise model because, amongst many reasons, he felt like he had far more control over his present and future than he did working for a big media conglomerate. “There were many things out of my control when I worked for someone else,” Schrobilgen says. “Upper management was always making decisions that affected me.” Life as an Our Town America entrepreneur. Not to make it sound like this is an infomercial, where if you purchase an Our Town America franchise, your life will be suddenly transformed, and the gloomy, gray sky will be filled with rainbows and unicorns, but that’s pretty much what happened to Schrobilgen… okay, minus the rainbows and unicorns. “I just have these points of comparison from my previous two careers. I suddenly had no worries about how the stock price would affect my budget, no employee issues, and no office politics. I wasn’t traveling, and I got to sleep in my bed every night,” Schrobilgen says. Even better, he got to spend quality time with his wife and children. “I was able to help make their breakfast and school lunches every day when they were young. I made it to every dance recital, every Little League game, and was even able to coach my kids. Every karate class, every graduation and school event, every you-name-it, I’ve been to,” Schrobilgen says. His kids are well on their way to growing up – Grace, 22, is about to graduate college; Nate, 19, is a sophomore in college, and Ava, 17, is a high school junior — but what has been nice is that Schrobilgen has been around to experience it. If he had stayed with the large corporation or the business in Phoenix, he would have missed out on many of the kids’ important events and experiences, he asserts. “The quality of life with Our Town America, to be able to spend time with your family and friends in your community and still have a job that’s challenging, but one that you control, that’s a rare thing,” Schrobilgen says. He works with his wife, Jodi, who works part-time managing the administrative duties for his franchise, such as the finances and taxes. “All that fun stuff,” Schrobilgen quips. The rest of the workweek, he adds, she spends volunteering. For about six years, Jodi helped manage a food pantry and for the last few years she has been co-managing a free medical clinic, which specializes in providing medical care to the underserved, including many refugees and immigrants. Schrobilgen manages to volunteer as well. Every Monday since 2007, for a chunk of the time in the middle of the day, he participates in Meals on Wheels, delivering meals to senior citizens. They also both work together and with many other family members on a charity started by one of his siblings, an event that raises money for multiple charities in their home state of Iowa, as well as an orphanage in South Africa. The whole family, including all three kids, gets in on the projects and assists with the work needed to be done. That, too, wouldn’t be happening with a conventional job or even running a different business, Schrobilgen says. He likes that due to the flexibility that comes with the job, the Our […]

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