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Market Your Small Business to New Residents in Tampa Bay

Market Your Small Business Tampa Bay Our Town America New Mover Marketing

Great Day Live Tampa Bay (CBS) — In the vibrant world of small businesses, the key to sustained growth lies in continually reaching out to new customers. Every year, a percentage of your customer base naturally moves away from your local area, but this doesn’t have to be a setback. New Mover Marketing presents a powerful solution, allowing you to seamlessly replace departing customers with those freshly arriving in your area. By targeting the new mover demographic, not only do you achieve a substantial return on your marketing investment, but you also cultivate a genuine sense of hospitality, far removed from conventional advertising tactics. In the clip below, Michael Avallone, owner of Our Town America of Tampa Bay, delves into the myriad advantages of marketing your small business to new movers. “Welcoming newcomers when they’re yet to establish brand loyalties and ensuring a positive experience can forge a lasting customer relationship for as long as they live in your area,” shares Avallone. Our Town America’s New Mover Program offers a turnkey, comprehensive service encompassing design, printing, postage, and in-house mailing. The campaigns are trackable using 2D barcodes, QR Codes, and/or Call Tracking. With over 50 years of experience, Our Town America has been instrumental in helping businesses secure devoted new customers. Additionally, we provide Postcard Marketing and Digital Marketing programs that can either complement or stand independently from your direct mail campaign. Hit play below to learn more. Tampa Bay area businesses: Call Michael Avallone at 614-378-2977, or submit a Contact Form. Businesses outside Tampa Bay, FL: Contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative, or submit a Contact Form. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Personalized Direct Mail Combined with Powerful Digital Marketing

Personalized Direct Mail Combined with Powerful Digital Marketing Our Town America

WFLA Tampa Bay  — Michael Avallone of Our Town America of Tampa Bay sat down with Farron Hipp to discuss the powerful impact digital marketing has when combined with the personalization of direct mail. Our Town America has been helping businesses gain new, loyal customers for over 50 years. Their services include New Mover Marketing, Postcard Marketing and Our Town Digital. Campaign results have demonstrated that combining a direct mail campaign with digital marketing enhances the effectiveness of the campaigns. Typically, your digital ads will run before, during and after your direct mail campaign, but they can be ran alone as well.  Our Town America is a turnkey, full-service program including graphic design, printing and mailing which are all managed in-house. Business owners even have the ability to track their campaigns through 2D barcodes, QR Codes, and/or Call Tracking. The personalization of direct mail and the power of digital ads sets this combination apart from a simple digital ad campaign. As Avallone mentions in the below TV interview, wedding invitations are sent via U.S. mail to let the recipient know that they’ve been specially chosen to receive your invite. It allows them to touch and feel the message – leaving a lasting impact and unavoidable decision to follow through on the piece or quite literally throw it away. Direct mail marketing messages are no different; they are just now more powerful when supplemented by a digital ad. To learn more, press Play below. Tampa Bay area businesses: Call Michael Avallone at 614-378-2977, or submit a Contact Form. Businesses outside Tampa Bay, FL: Contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative, or submit a Contact Form. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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National Local Marketing Franchise assists Local Businesses amidst Pandemic

Save Our Town Tampa Bay Our Town America Marketing

CW44 | Tampa Bay – Whether you’re a parent trying to facilitate virtual classes, a business trying to stay afloat, a community resident just trying to go about your life as “normal” as possible – you’ve probably had to adjust your everyday life in some way as a result of the Coronavirus pandemic. Michael Plummer Jr., the President/CEO of the national Our Town America franchise that connects local businesses with new movers each month, knows just how important it is to stick together as a community during these tough times. “We have businesses who have been with us for decades and they’re having to close their doors. It’s a struggle out there for every type of business,” says Plummer. “And, unfortunately, some won’t survive. It’s not like people are going out exploring the community like they used to. They’re going out of their house with a destination in mind,” he says. Since the pandemic has hit communities around the nation so harshly, Plummer is taking a more aggressive approach to help the business owners he’s come to know so well over the years. In conjunction with all Our Town franchise owners nationwide, Plummer is taking part in the ‘Save Our Town’ movement urging people to help revive local small businesses. Examples of hard-hit businesses in the Tampa Bay area include a 22-year Our Town Sponsor Business, PoFolks Restaurant, and Carriage Cleaners in Seminole – who has been partnered with Our Town for 19 years. “People just aren’t dressing out and going out to eat as often as they used to,” says Plummer. “Dry cleaning is just one of those industries you might not think about being hit”. But numbers show that they could use more foot traffic. According to Yelp’s local economic impact report, as of mid-June, nearly 140,000 businesses closed nationwide as of March 1. Of all retail business closures, 41% of them were permanent. The ‘Save Our Town’ movement led by Plummer and his franchisees urges people to find creative ways to help the businesses in their communities stay open. Watch the CW44 interview below for ways to help. Buy a gift card or start a tab! Buy gift cards you can use later, or pay $100 upfront for future purchases & ask them to withdraw from your tab when you visit. Holiday shop now! Some local shops may not make it to the holiday rush. Buy your gifts now & give them a boost! Tip well many servers, baristas, & delivery people have been out of work at some point this year. If you can afford it, leave a big tip & make someone’s day! Schedule and pay for future services. Some salons & massage parlors will allow you to pay for services in advance. You can pay for haircuts now & have the salon withdraw from your account as you go. Leave a positive review online. Many people are looking for safe places to eat & shop. Leave a positive review of your favorite restaurants & local shops to tell your community how they’re keeping customers safe & healthy during the pandemic. Mentioning outdoor seating is a plus. Redeem your New Mover Offers. If you’re a new mover who recently received your Our Town America Welcome Package, be sure to redeem your local business Gift Certificates. The businesses included in Our Town America Welcome Packages reach out to new movers each month as they want to welcome residents, like yourself, to your new neighborhood!  Return the favor by patronizing these businesses – whether in-store, curbside or delivery. Remember: For every dollar spent at a small business, approximately 67 cents stays in the local community. Shopping local when possible is what’s best for local economies nationwide. The Our Town America franchise system wants consumers and business owners nationwide to know that we’re here to support you during this time by offering various methods to relay business offerings to locals. Both local business owners and consumers will benefit from banding together to strengthen local economies.  Our Town America supports small businesses across the nation 365 days per year. If you’re a local business looking for a way to reach out to new or current customers, reach out to Our Town America at 1-800-497-8360 to get connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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