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Tag: mailing list

How Up-to-Date are New Movers Lists?

Written by Brittany N. Johnson
New Mover Mailing Lists Our Town America

As moving trends continue to surge, Our Town America offers a current and accurate new movers list designed to put your small business in front of new residents and generate profits. With the holiday season in our rearview, the roughly $19.8 billion spent at independent retailers and restaurants on Small Business Saturday is now behind us while planning future marketing is top-of-mind. To stay ahead of any supply chain or labor shortage  issues, it’s important for small businesses to ramp up their marketing strategy to help attract customers. Our Town America Targets New Movers To ensure your marketing strategy puts your brand front and center with new customers year-round, it’s essential to use an updated new movers list that generates results. Many companies pedal mailing lists that are outdated and useless. Our Town America has more than 49 years of experience developing new movers lists that convert into bona fide sales.  Maintaining an accurate new movers list requires vigilance. The U.S. Census Bureau estimates that the average American will move 11.7 times in their lifetime, and, in 2019, nearly 31 million people in the United States moved. We get lists of individuals who have recently filed some sort of address change and filter out any duplicate names and addresses to create a direct mailing list that is about 95 percent accurate. By updating its lists on a monthly basis, Our Town America is able to capture accurate information to help small businesses add customers. Our Town America offers a comprehensive New Mover Marketing program designed to help small businesses attract new residents before they form loyalties with competitors. As part of our New Mover program, Our Town America sends a high-quality Welcome Package filled with personalized gift certificates to new movers. Unpacking, meeting work expectations, and helping children adjust to a new residence are challenging endeavors for new residents; they enjoy receiving thoughtful offers from local businesses to help ease the stress and costs of relocating. “The quality workmanship of the product is awesome. It gives that family feel,” said Matt Gallagher, a Precision Tune Auto Care franchisee. “Our Town America personalizes their message and brings it back to a local level, which is what makes it feel right for me.” Pandemic Impacts Moving Trends Although the height of the COVID-19 pandemic is behind us, evidence suggests this unprecedented time is changing the way Americans work and where they live. While the outbreak of the pandemic forced Americans to stay home, it also gave them time to reevaluate their priorities. People packed boxes and relocated primarily to be closer to family and decrease the cost of living, revealed a survey conducted by Neighbor, a self-storage resource.  Having the ability to telework helped untether people from their desks and gave them the freedom to do their jobs from any location. More than one-third of Americans reported working from home at least part of the time since the pandemic struck. Estimates reveal 40.7 million Americans, or 28 percent, will be working remotely on a full-time basis within the next five years, up from 22.9 percent in 2020, according to a report by Upwork. Does this mean we will see an uptick in new movers while people have the ability to move from town to town working remotely? We will know for sure as more time passes, but recent moving numbers do support this ideology. Learn More About Our Town America Our Town America can help you accurately reach new residents with our new movers lists, and make them lifelong, loyal customers. For more information on how you can use New Mover Marketing and our new mover lists, visit ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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How to Build a Direct Mailing List that Converts

Written by Brittany N. Johnson
How to Build a Direct Mailing List That Converts Our Town America

An accurate direct mailing list is very important if you want to effectively market your company to both potential and current customers. In the age where digital advertising is very prevalent, studies show direct mail can give your company a distinct and meaningful competitive advantage. In 2019, the U.S. Postal Service teamed up with Temple University to prove this. The study found that printed ads, like direct mail postcards or letters, are the best way to create an emotional connection with a customer. There are various options available for business owners who are looking for an accurate and effective direct mailing list, and they each offer different things.  The first, and cheapest, is to build a list yourself. This is done manually by plugging in the address of your business and choosing area routes, streets, and blocks to target. Putting together this type of direct mailing list is challenging and time consuming, and you also have to consider additional costs involved from start to finish including design, print and postage. The most common way of acquiring an accurate direct mailing list is to purchase one from a company that specializes in them. These companies use data to create lists that can target different ages, purchase preferences and even professions. Figuring out the right target audience for your specific business is often a challenge. However, targeting people who have recently moved to a new home is a great way to narrow down your direct mailing list. This method gets your business in front of people who are looking for their new go-to stores, restaurants, hair salons, dentists, etc. near their new homes – a critical target audience for any business hoping to create loyal, long term relationships with customers Our Town America uses a new mover mailing list backed by decades of data that saves businesses time and money. Our associated new mover program takes the guess work out of direct mail and reaches those people who are new to town before they establish a connection with any of your competitors. Our Town America’s new mover direct mail lists are incredibly accurate, making the process more efficient and cost effective. For example, each month, Our Town America gets lists of every individual who has filed some sort of address change in the past 30 days. Our Town America then takes that list and filters out any duplicate names and addresses creating a direct mailing list that is about 95 percent accurate. While mailing lists are never perfect, Our Town America works to make sure its new mover mailing list is as precise as possible, eliminating wasteful spending. Our Town America doesn’t stop once the list is complete. The new mover program includes designing, printing, and shipping each direct mail piece. This amounts to a stress-free process for any busy business owner who doesn’t have the time to stick labels and stamps on hundreds of postcards, or the expertise to design those postcards. Direct mailing lists can be an excellent way for a business of any size to attract new customers and build brand loyalty. Our Town America’s direct mail marketing program is THE all-inclusive program that gets results for businesses while saving valuable time and money. Are you ready to stop wasting time and money on self-starter direct mail marketing campaigns so you have more time to spend on running your business and building meaningful relationships?   We’re here to help at Our Town America.  For more information, visit ourtownamerica.com today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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