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Brighten Your Dental Marketing Strategy: 8 Tips to Attract New Patients

Written by Paula Maltez
Dental Marketing Strategy

The dental industry is evolving—fast. From shifting patient expectations to advances in cosmetic and preventive care, staying competitive means more than just offering great service. Dentists must embrace smart marketing strategies to keep appointment books full and chairs occupied. Here are eight proven tactics to help your practice attract new patients and build long-term loyalty. 1. Stay Ahead of Dental Trends Today’s patients value convenience, innovation, and comfort. Highlight modern offerings like clear aligners, same-day crowns, digital X-rays, or sedation dentistry on your website, direct mail, and social channels. Promoting these services positions your practice as a go-to provider for both function and aesthetics. 2. Tap Into New Mover Marketing Each year, millions of people relocate—and when they do, they’re looking for new healthcare providers, including a dentist. New Mover Marketing allows you to reach these households with a warm welcome and an enticing offer, such as a discounted cleaning or free whitening service. These high-intent individuals are actively forming new routines, making them ideal prospects for your practice. 3. Leverage Targeted Postcards Unlike generic mailers, targeted postcards allow you to reach local households that meet specific demographic criteria—like age, income, or proximity to your practice. Whether you’re launching a new location or filling gaps in your schedule, targeted direct mail helps you promote specific services (like Invisalign or pediatric dentistry) to the right audience at the right time. 4. Create a Referral Culture Encourage satisfied patients to spread the word. A simple referral program—offering a small gift, discount, or entry into a giveaway for each successful referral—can multiply your reach. Most people trust recommendations from people they know, and incentivizing those referrals strengthens patient engagement and loyalty. 5. Offer a New Patient Special First-time offers can lower the barrier for hesitant new patients. Whether it’s an exam, cleaning, and X-rays bundled into one affordable rate or a complimentary consultation, these specials help drive conversions and increase your visibility when promoted through mail, digital ads, or community partnerships. 6. Implement a Loyalty Program Retention is just as important as acquisition. Consider offering a membership-style plan or loyalty rewards for uninsured patients who commit to regular care. Perks like free take-home whitening kits or discounts on future services can increase appointment frequency and foster trust in your long-term care. 7. Optimize Your Online Presence Your website is often your first impression—make sure it reflects your practice’s professionalism and personality. Include: Online scheduling and easy-to-find contact info Clear descriptions of services, insurance policies, and payment options Team bios and photos to humanize your brand Verified patient reviews and testimonials Also, regularly update your Google Business Profile to improve local search visibility and ensure prospective patients can easily find you. 8. Track What’s Working Data-driven decisions lead to better results. Track your campaigns using: Unique phone numbers or landing pages QR codes or promo codes on mailers Google Analytics for website traffic and conversions Front desk feedback on how patients heard about you These insights help you focus your marketing efforts and invest in what actually brings patients through the door. Smile-Worthy Results Start with the Right Marketing To grow your dental practice in today’s competitive environment, you need more than clinical expertise—you need a proactive marketing approach. By embracing strategies like New Mover Marketing, Targeted Postcards, referral programs, and online optimization, you can attract high-value patients and build long-term loyalty. Interested in getting your practice in front of the right audience? Connect with your local Our Town America representative to explore direct mail solutions tailored to your goals. Paula Maltez […]

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Why Direct Mail Remains a Powerful Tool in Modern Marketing

Written by Paula Maltez
Illustration of a mailbox with marketing icons, including a direct mail, a target, storefront, graph, QR code, and a woman using a laptop

How Big Brands Use Direct Mail — And How Local Businesses Can Win with It Too In today’s digital age, where inboxes are flooded and online ads are ubiquitous, direct mail stands out as a tangible and effective marketing channel. Recent campaigns by major brands like J.Crew, Amazon, and KURU Footwear prove that even in 2024, print marketing is not just alive — it’s thriving. J.Crew’s Catalog Revival After a four-year hiatus, J.Crew brought back its beloved print catalog in 2024. More than just a nod to nostalgia, this strategic move helped re-engage loyal customers and introduced new audiences to the brand. With high-end visuals, storytelling, and QR codes linking to online shopping, it bridged print and digital seamlessly. Amazon’s Personalized Mailers Amazon, the poster child for digital commerce, has embraced direct mail to drive targeted engagement. By mailing postcards and curated mini-catalogs, Amazon has reconnected with customers in a more personal way, offering exclusive deals and reactivating dormant users. KURU Footwear’s Retargeting Success KURU Footwear used direct mail to re-engage past buyers with a simple, well-timed postcard. The result? A 4.5% conversion rate and an 11.5x return on ad spend — proof that the right message in the mailbox still delivers Direct Mail: The Offline Channel That Cuts Through the Digital Noise Here’s the reality: Digital fatigue is real. Consumers are overwhelmed by pop-ups, banner ads, and promotional emails. In contrast, Direct Mail stands out because: It’s trusted and feels more secure than online content. It has a higher open rate — 80-90% compared to email’s 20-30% (Postalytics). It creates a memorable, tactile experience that digital formats can’t replicate. In a recent study, integrating Direct Mail into a campaign increased response rates by 63% and lifted ROI by over 160% when sent to existing customers (Franklin Madison). It’s Not Just for Boomers — Gen Z Loves Mail Too Think Direct Mail only works on older demographics? Think again. A recent report found that 72% of Gen Z consumers look forward to receiving mail — and feel disappointed when their mailbox is empty. For a generation raised on screens, physical mail offers a refreshing break and a real-world connection to your brand. The Stats Speak for Themselves According to a FedEx Office survey of 500 small business owners: 87% say printed marketing materials are effective in driving new business. 57% of 18–34-year-olds value flyers and brochures. 44% plan to increase their use of newsletters and Direct Mail in the coming year. If you’ve been relying solely on digital channels, now might be the time to reconsider. What Does This Mean for Local Businesses? At Our Town America, we’ve seen firsthand how effective Direct Mail can be — especially when it’s targeted, personalized, and timed right. Whether you’re:  Welcoming new movers to your neighborhood Sending birthday postcards with exclusive offers Reaching entire communities through EDDM Driving digital engagement with QR codes and geofencing We help small businesses build real connections with customers that last. Final Thoughts Direct Mail isn’t outdated — it’s evolving. Major brands and local businesses alike are realizing its value. As part of a broader marketing mix, it offers real connection, high engagement, and measurable results. Ready to harness the power of direct mail? Let’s collaborate to create a campaign that drives engagement and growth for your business. Paula Maltez […]

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Behind the Brand: Our Town America’s Fresh New Look

Written by Paula Maltez

For over five decades, Our Town America has been the go-to partner for businesses looking to reach new movers and turn them into loyal, long-term customers. As the marketing world evolves, so do we. That’s why we’re proud to unveil a bold new brand identity — one that reflects our legacy, while embracing the future of marketing. “This brand refresh is more than a new look — it’s a reflection of who we’ve become and where we’re headed,” said Michael Plummer, Jr., CEO of Our Town America. “It reflects the energy and innovation we bring to the table every day.” Why the Rebrand? This transformation isn’t just cosmetic. Our rebranding is rooted in a strategic mission to better serve our clients and franchisees in an increasingly fast-moving world. Here’s what’s driving the change: A Fresh, Contemporary Look Our updated visuals, including a new logo and refined color palette, give us a modern edge while maintaining the trust and warmth our brand is known for. Enhanced Brand Recognition Consistency across print, digital, and in-person touchpoints helps Our Town America stand out and stay memorable in a crowded marketplace. Adapting to a Multi-Channel Marketing Approach From direct mail to digital geofencing, our solutions now span more channels than ever — and our brand now matches that reach and flexibility. Direct mail continues to prove its value — and it’s making a powerful comeback. According to WhatTheyThink, the direct mail market is projected to reach $37.3 billion by 2025, as businesses shift focus from mass outreach to personalized, high-impact connections. Why does it work? Because direct mail is tangible, trusted, and memorable. In a digital world saturated with messages, a well-designed mail piece can break through the noise — especially when it offers a warm welcome to someone new in the community. At Our Town America, we blend the proven impact of direct mail with data-driven targeting and thoughtful design, making it one of our most effective tools in driving local business growth. Strengthening Our Position as an Industry Leader As pioneers in new mover marketing, it’s essential that our brand continues to reflect our leadership, innovation, and commitment to local business success. “We’ve been doing this for over 50 years,” said Plummer. “This rebrand ensures we stay relevant for the next 50.” Behind the Brand The Home Icon: A simplified yet bold house symbol reinforces our dedication to helping businesses welcome new movers and build lasting community connections. Clean & Modern Aesthetic: The updated design features a streamlined, contemporary look to reflect our innovation and adaptability in an ever-changing marketing landscape. Refined Colors & Typography: The deep green represents trust, stability, and growth, while the golden accent symbolizes warmth, community, and new beginnings. Staying True to Our Roots While our look may be new, our mission remains unchanged: helping local businesses thrive by welcoming new movers into their communities. Our rebrand is more than a new aesthetic — it’s a renewed promise to deliver proven, powerful, and personal marketing solutions that drive real results. “I’m proud of this company we’ve not only built, but enhanced over the last years,” said Michael Plummer, Jr., CEO of Our Town America. “This rebrand marks an exciting new chapter — one that honors our legacy while embracing the future of marketing with fresh energy and purpose.” This is a milestone moment for Our Town America — and we’re excited to share it with the communities and businesses we serve every day. Paula Maltez […]

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Capture Fresh Clientele With New Mover Marketing

Written by Brittany N. Johnson
Personal Care Business Our Town America

Flourishing in the personal care industry isn’t just about offering top-notch services — it’s also about capturing the right audience at the right time. If you’re seeking guidance on how to market your personal care business and expand your clientele, New Mover Marketing is the solution. According to McKinsey & Company, the skincare, fragrance, makeup, and haircare market is projected to reach a staggering $580 billion by 2027, with an annual growth rate of 6%. The beauty and personal care industry is not just surviving — it’s thriving. With 42% of consumers enjoying trying new brands, the door is wide open for personal care businesses to introduce themselves to new residents. The New Mover Advantage New movers are in a state of transition, seeking to establish new routines and connections. Nearly 42 million people moved in 2021, according to the latest data from the U.S. Census Bureau. They represent a fresh audience, unswayed by competitor loyalty, and are actively looking to form new brand relationships. By targeting new movers, personal care businesses can become the first to welcome them, creating an immediate connection that can blossom into long-term loyalty. New Mover campaigns are a highly targeted way of marketing your personal care business, focusing on individuals who are most likely in need of local services and products as they settle into their new environment. Even if new movers do not immediately need the services offered, the marketing materials increase brand awareness, making it more likely they will think of your business when the need arises. Our Town America: A Partner in Growth With a legacy spanning more than five decades, Our Town America strives to perfect the art of first impressions. In a world where digital noise is loud, the tactile nature of direct mail cuts through the clutter. It allows personal care businesses to craft a narrative that aligns with the values and aspirations of new movers. Whether it’s the story of a family-run salon that’s been styling the neighborhood for generations or a modern studio that’s as eco-conscious and style-savvy, New Mover Marketing delivers these stories directly into the hands of potential customers. Our personalized Welcome Package makes new movers feel valued and welcomed into the community. Unlike other marketing strategies that may offer discounts, our Welcome Packages provide a one-time housewarming gift from local businesses, which can create a more memorable experience for the new resident. We also offer category exclusivity, meaning your business won’t have to compete with others in the same category within your chosen geographic area. While we have a broad national reach, Our Town America focuses on local communities, understanding that small businesses are the backbone of the economy. Our data-driven approach ensures that personal care businesses can tailor their services to meet the needs of the community. Whether it’s a neighborhood that values organic products or one that’s home to a younger, trend-setting demographic, New Mover Marketing campaigns can be customized to resonate with the local culture. Our new mover lists are compiled from nationally recognized suppliers who identify anyone who filed some form of change of address over the last 30 days, such as deed transactions, credit cards, utility connections, credit bureaus, magazines, driver’s licenses, and voter registrations. We scrub the list for errors and duplicates to ensure our lists are accurate for marketing your personal care business to achieve your goals. While New Mover Marketing is impactful, Our Town America’s approach integrates digital follow-ups, ensuring initial contact is just the beginning of the journey. With integrated digital follow-ups, it’s easier to track the effectiveness of New Mover Marketing campaigns through redemption rates and other metrics. Learn More About Our Town America New Mover Marketing is a targeted, personal, and story-driven approach that can turn new residents into loyal patrons. We offer the tools, expertise, and personalized approach to make it happen. Reach out today, and let’s start crafting your success story — one new neighbor at a time. Email us today! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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How New Mover Direct Mail Marketing Can Revolutionize Veterinary Practices

Written by Brittany N. Johnson
Veterinary Practice Revolutionized by Our Town America

When families move to a new area, one of their top priorities is finding a trusted veterinarian for their beloved pets. Pets are not just animals — they’re cherished family members. As a veterinary practice, you have a golden opportunity to welcome these new residents and introduce them to your services. But how can you effectively reach out to them before your competitors do? The answer lies in new mover direct mail marketing, one of the top veterinarian marketing strategies that can revolutionize your practice. The Power of Direct Mail in the Digital Age In a world obsessed with digital marketing, the power of direct mail often gets overlooked. Yet, direct mail offers a tangible, personalized touch that digital channels can’t replicate. People are more likely to open and read a physical mail piece, especially when it’s tailored to their needs. For new movers, receiving a well-crafted welcome package with valuable offers from a local vet can make a lasting impression. Nearly 71% of baby boomers feel mail is more personal than digital communication, according to a study conducted by the United States Postal Service, and direct mail postcards can generate a 92% return on investment. The ultimate goal of any marketing strategy for veterinarians is to build long-term relationships with clients. Pets require regular check-ups, vaccinations, and emergency care, which means their owners will need a reliable veterinary practice for years to come. Americans spent nearly $136.8 billion on their pets in 2022, including $35.9 billion at the veterinarian. By targeting new movers, you’re not just gaining a new customer, you’re potentially gaining a loyal client who will return to your practice for all their pet care needs. The Competitive Advantage of New Mover Marketing New Mover Marketing for veterinarians offers a competitive edge for several reasons: Immediate need: New movers have an immediate need for essential services, including veterinary care. By reaching out to them as soon as they move, you can fill that need before your competitors even get a chance. Lack of established loyalties: New residents need time to form allegiances with local businesses. Your welcome gift can serve as an introduction to your practice, allowing you to win their loyalty. High response rates: New movers are more likely to respond to direct mail, especially when it’s a one-time housewarming offer with a free gift. Our Town America’s new mover packages boast some of the highest response rates in the industry. Why Our Town America Stands Out Our Town America specializes in New Mover Marketing, offering a turnkey program that includes both direct mail and digital follow-up. We send a one-time personalized Welcome Package filled with exclusive, proven offers that make new residents feel valued and appreciated. Our package includes gift certificates and special offers designed to encourage immediate visits to your practice. When you sign up as an exclusive Our Town America partner, you lock your veterinary competitors out of the ZIP codes or carrier routes that you claim. We also provide tracking tools that allow you to measure the effectiveness of your campaign. Our TruTrak® mobile app lets you scan redemptions in real-time, providing valuable insights into customer behavior and campaign return on investment. With more than 50 years of experience, we have the expertise to make your New Mover Marketing campaign a resounding success. A Revolution in Veterinary Marketing New Mover Direct Mail marketing isn’t just a strategy — it’s a revolution in how veterinary practices can attract and retain customers. By targeting new residents who have a need for your services, you can efficiently build a strong client base. When you partner with the 52-year trusted industry leader, Our Town America, you can be confident that your campaign will yield the results you desire. So, don’t miss this opportunity to revolutionize your veterinary practice. Reach out to Our Town America today and take the first step in transforming your approach to customer acquisition and retention. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Loyalty Programs vs. Customer Acquisition

Written by Brittany N. Johnson
Loyalty Programs vs. Customer Acquisition

A successful restaurant business strategy balances both customer acquisition and retention efforts as they are equally important. New Mover Programs aim at customer acquisition, while loyalty programs focus on retention. Here are a few reasons why restaurants should consider customer acquisition with a New Mover Program, in addition to implementing loyalty programs for retention: Expanding Customer Base: The primary goal of any business is to grow and expand, which requires attracting new customers. A New Mover Program targets people who are new to the area and likely searching for their new favorite spots, providing a perfect opportunity to increase your customer base. Generating Awareness: New movers might not be familiar with the local restaurant landscape. By focusing on these potential customers, restaurants can generate awareness about their offerings, build their reputation, and position themselves as the go-to spot in the local community. Profit Potential: The profitability of restaurants is not just reliant on existing customers. While it is true that retaining a customer can be less expensive than acquiring a new one, the lifetime value of a new customer can be substantial. If a new mover becomes a regular, the income generated over time can far exceed the initial cost of acquisition. Competitive Advantage: Targeting new movers before your competitors do provides a competitive advantage. This strategy might enable you to convert these new residents into regular customers before they establish loyalties with other businesses. Diversification: Relying only on current customers can be risky. Economic fluctuations, change in customer preferences, or other unforeseen circumstances may cause a decline in visits from existing customers. Diversifying the customer base can help mitigate this risk. Revitalizing Business: New customers can bring fresh perspectives and new energy to your business. They can provide valuable feedback, spread the word about your restaurant in their social circles, and increase your online presence with reviews and ratings. While loyalty programs for retention are crucial, solely relying on them can limit a restaurant’s growth potential. By implementing a New Mover Program, restaurants can continuously attract and cultivate new customers, thereby ensuring a more robust and sustainable business. To learn more about the benefits of New Mover Marketing, reach out to us at Our Town America. Your journey toward crafting meaningful customer relationships and propelling your business toward unprecedented success can begin today! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Gifts vs. Discounts: Crafting an Unforgettable Brand Experience

Written by Brittany N. Johnson
Gifts vs Discounts Our Town America Marketing

Imagine you’re a discerning customer faced with two choices: Business A offers a run-of-the-mill discount, while Business B surprises you with a personalized gift. In this battle between discounts and free gifts, it’s the latter that prevails as the true game-changer. Our Town America knows the value of going beyond the ordinary with our New Mover Marketing program. We understand that a well-thought-out gift can set your business apart, leaving a profound and lasting impression on new customers. In a world saturated with choices, the power of a thoughtful gift cannot be underestimated. While discounts might be a common marketing go-to for many businesses, offering a personalized gift transforms a transaction into a memorable experience, leaving an indelible mark on customer consciousness. Distinguishing Your Brand in a Crowded Marketplace Amid fierce competition, the art of gift-giving shines as a beacon of differentiation. While discounts are conventional, a carefully chosen gift becomes a testament to your commitment to excellence. This approach fosters brand recognition and cements your business’ identity in customers’ minds. The Illusion of Value: Gifts as a Symbol of Quality Gifts wield the power of perceived value. A thoughtful gift, meticulously tailored to your customers’ needs, can evoke a sense of worth beyond mere monetary transactions. This perception of value translates to heightened customer satisfaction and loyalty, illustrating your unwavering belief in your product’s caliber. Cultivating Emotional Bonds Through Gifting A well-chosen gift has the potential to establish emotional connections that transcend transactions. By aligning gifts with customers’ interests and needs, you are nurturing relationships rather than facilitating transactions. Offering gifts during pivotal moments, such as relocations, crystallizes your brand as a source of comfort during significant life transitions. Amplifying Brand Visibility Through Word-of-Mouth Gifts breed positive experiences that beg to be shared. Satisfied customers, touched by your thoughtful gesture, become vocal advocates for your brand. The resulting word-of-mouth marketing amplifies your brand’s presence, driving referrals and organic growth. Beyond Transient Gratification: Gifts for Long-term Impact Discounts might lure customers momentarily, but their focus often remains fixated on price. In contrast, a gift cultivates enduring positive sentiments. The resonance of a gift extends far beyond the initial interaction, fostering a lasting and favorable impression. The Pinnacle of New Mover Marketing: A Gateway to Lasting Customer Relations In the whirlwind of modern business, forging authentic connections and nurturing lasting customer relationships is paramount. This is where the brilliance of New Mover Marketing takes center stage, offering businesses a strategic edge. By targeting individuals who’ve recently relocated, you position your business as the obvious industry go-to in the area – before the new mover has established loyalties to any of your competitors. This is key. Data-Driven Precision in New Mover Marketing Leveraging rich data and analytics, New Mover Marketing empowers businesses to precisely identify and engage with recently relocated individuals. Armed with reliable data, you can craft highly personalized marketing campaigns that resonate with the unique circumstances of new residents, paving the way for meaningful connections. Real-world Impact: Testimonials Speak Volumes Patrick Foster, owner of two Jet’s Pizza locations in Michigan, has experienced the transformational power of New Mover Marketing firsthand. “I’ve been introduced to over 1,900 customers redeeming gift certificates for a free large pizza,” he attests, a testament to the tangible impact of this strategy. Foster has been utilizing Our Town America’s New Mover Marketing Program for 13 consecutive years. He continues to gain a new set of new customers every moth. Selecting the right New Mover Marketing partner can be daunting, but with over 50 years of experience, Our Town America stands out. We champion the power of gifts in establishing customer loyalty. Our carefully curated lists, cutting-edge technology, turnkey program and more set us apart from direct mail companies who follow suit. We are confident that, with our help, your business will make a great first impression on new movers and will experience growth as a result. To learn more about the benefits of New Mover Marketing, reach out to your local Our Town America representative. Your journey toward crafting meaningful customer relationships and propelling your business toward unprecedented success can begin today! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Rev Up Your Automotive Marketing: 5 Tips for Gaining New Customers

Written by Brittany N. Johnson
Automotive Marketing Ideas 2023 Our Town America

The automotive/car care industry is constantly evolving and, to stay competitive and retain a robust customer base, car dealers and aftermarket repair shops need to make strategic marketing decisions. Lets explore effective car care business marketing tips to drive traffic and increase sales. By implementing these strategies, you can stay ahead of emerging automotive industry trends and attract new customers to your business. Embrace Emerging Trends: As the automotive industry continues to evolve, it is crucial for businesses to stay updated with the latest trends. Electric vehicles are gaining popularity, and more customers are opting for eco-friendly technology. As a car dealer or repair shop, consider incorporating electric vehicle servicing into your offerings. Additionally, with the increasing digitization of vehicles, investing in the latest diagnostic tools and training your staff to handle software-defined cars can give you an edge over your competitors. New Mover Marketing: One highly effective and cost-efficient approach to building a loyal customer base is through New Mover Marketing. In 2022, 44.3 million people moved, creating a significant market of potential customers. New movers are actively seeking reliable service providers, making them ideal targets for car dealerships and auto repair shops. By offering welcome packages or gift certificates, you can make a memorable first impression on these new residents and increase the likelihood of them choosing your services. Referral Challenge: Referrals are an essential component of any successful marketing strategy. Customers trust recommendations from their friends, family, and online reviews when making purchasing decisions. Encourage your existing customers to participate in a referral challenge by offering incentives for successful recommendations. This not only rewards your loyal customers, but also helps you expand your customer base through word-of-mouth marketing. First-Time Customer Discounts: Everyone loves a good deal, and first-time customers are no exception. Offering discounts or special offers for first-time car buyers or repair service customers shows that you value their business and encourages them to return in the future. These discounts can be a powerful incentive to attract new customers and build lasting relationships with them. Launch a Loyalty Program: To encourage customer retention and repeat business, consider implementing a loyalty program. By rewarding customers with discounts or exclusive benefits after a certain number of visits or purchases, you create an added incentive for them to choose your services consistently. A well-structured loyalty program can increase customer satisfaction and foster brand loyalty. The automotive industry is experiencing rapid changes, and it’s essential for car dealers and auto repair shops to adapt their marketing strategies accordingly. By embracing emerging trends, leveraging New Mover Marketing, encouraging referrals, offering first-time customer discounts, and launching a loyalty program, you can drive new customer traffic and boost your sales. Stay proactive and innovative in your approach to ensure you attract and retain customers in this competitive landscape. If you’re interested in implementing New Mover Marketing strategies and want to drive traffic to your car care business, connect with a local representative from Our Town America. Start welcoming new movers today to gain an edge over your competitors. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Dominate the Pizza Market: Unleash the Power of New Mover Marketing

Written by Brittany N. Johnson
Dominate the Pizza Market Our Town America New Mover Marketing

To secure a bigger slice of the thriving pizza market, it is crucial for pizza marketing programs to target new residents with a robust and strategic New Mover Marketing campaign. A Timeless Dinner Staple: Originating in Naples, Italy during the 17th century, pizza quickly became a popular choice for working-class Italians seeking a fast, on-the-go meal. In the 19th century, immigrants brought this delectable dish to American shores. While the birthplace of pizza in America remains debated, its widespread popularity is undeniable. Pizza has cemented its position as a Friday night staple in many households across the country, providing hard-working parents with a well-deserved break after a long work week. Indulgence by the Numbers: According to Packaged Facts, the average American consumes 46 slices of pizza annually, making it a beloved culinary indulgence. Pepperoni and sausage consistently rank as the top two pizza toppings. In fact, pizza joints in the United States are projected to generate a staggering $65 billion in revenue this year alone. Insights into Pizza Marketing: The COVID-19 pandemic has witnessed a surge in eateries offering delivery and curbside pickup, expanding customers’ takeout options. To stay competitive, pizza restaurants must amplify their marketing efforts. Employing a combination of traditional advertising and innovative digital strategies through an omnichannel marketing approach will be instrumental in ensuring the continued success of your pizza joint. Here are some key marketing strategies to incorporate into your lineup. New Mover Marketing: New Mover Marketing enables pizza establishments to reach out to potential customers who have recently relocated to the area. When people move to a new neighborhood or city, they start from scratch and need to establish new routines and connections. By specifically targeting new movers, pizza shops can introduce themselves to potential customers and entice them with attractive incentives to give their pizza a try. Satisfied new customers often refer their friends and family, thereby further expanding the business’ reach. Our Town America, with over 50 years of experience, has excelled in connecting new residents with local small businesses. Our personalized Welcome Package is carefully curated with proven offers designed to delight new movers and foster a loyal following for your restaurant. Once a new resident visits your eatery or places a delivery order, we send a heartfelt thank-you message accompanied by a second offer, ensuring your business stays top-of-mind. With our TruTrak® app, you can conveniently track your return on investment at the point of sale. The owner of East of Chicago Pizza in Lima, Ohio, said that what he likes best about our program is the vast variety of new faces it brings into his business. Once a new face is brought in the door, he says they can keep their customers from there. Harness the Power of Smartphones: With smartphones always within reach, they provide a reliable and effective means to connect with customers. Launching a mobile app simplifies the ordering process for customers, while push notifications serve as timely reminders that it’s a perfect night for pizza. Implementing a text messaging campaign enables hassle-free communication with customers about new deals and menu items. Digital Advertising: Expanding Reach and Driving Sales: In today’s digital age, running targeted online advertisements is crucial for maximizing the reach of your pizza marketing efforts. With the ever-increasing use of smartphones and online platforms, digital ads offer an effective way to reach a vast audience of pizza enthusiasts across various online platforms, such as social media, search engines, and food-related websites. By strategically placing your ads, you can target specific demographics, interests, and geographical locations, ensuring that your message reaches the right people at the right time. Cultivate Customer Loyalty: Given that approximately 43% of Americans enjoy pizza on a weekly basis, implementing a customer loyalty program is a savvy choice. These programs incentivize repeat visits by offering discounts and rewards. Support local charities. Elevate your brand and establish your company as a local community member by supporting local charities. Giving back increases customer loyalty, improves employee retention, and the free publicity drives traffic to your eatery. Learn More About Our Town America Relying on new movers and developments in technology as part of your pizza marketing strategy will help your restaurant stay on top of the competition and provide hassle-free solutions to drive repeat traffic. Inquire now to learn more about Our Town America’s New Mover Marketing and direct mail initiatives. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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How Informed Delivery Can Supercharge Your Marketing Campaigns

Written by Brittany N. Johnson
Informed Delivery Our Town America

Our Town America leverages Informed Delivery to revolutionize your direct mail efforts and provide you with a distinct technological edge. Informed Delivery is a powerful and cost-effective marketing concept designed to help you attract loyal customers and drive sales. What is Informed Delivery? Informed Delivery, introduced by the United States Postal Service in 2014, has captivated residents with its innovative features. It allows individuals to digitally preview their letter-sized mail and efficiently manage packages. By capturing images of the mail with high-speed sorting machines, Informed Delivery sends digital previews to registered residents. After filling out an online request form, users can start receiving notifications within just three days via email, an online dashboard, or the USPS mobile app. Informed Delivery presents an exceptional marketing tool for small businesses, enabling them to generate more impressions, interactions, and invaluable insights. An impressive 25% of the United States population, approximately 54 million people, have registered for Informed Delivery, with nearly 46 million users equipped with email capabilities. By participating in the program, small businesses can include supplementary campaigns that accompany the traditional scanned image. The custom image and URL chosen by the business serve as compelling calls-to-action that have the potential to skyrocket online traffic and elevate brand awareness. The Advantages of Informed Delivery Now, let’s delve into the remarkable advantages of incorporating this focused marketing idea into your direct mail program: High ROI: Informed Delivery takes physical mail to new heights by enhancing its value. It consistently generates higher email open rates compared to traditional email marketing campaigns, building consumer trust along the way. In fact, an impressive 68% of Informed Delivery emails were opened, and it generated a staggering 1.4 billion campaign impressions in 2022, as reported by USPS. Data Insights: As an integral part of the Informed Delivery program, USPS offers a comprehensive mailer campaign portal that allows you to manage your account effectively. By accessing streamlined data and insightful reports, you can accurately gauge the effectiveness of your digital efforts, empowering you to make informed marketing decisions. Easy Implementation: Integrating Informed Delivery seamlessly fits into your existing direct mail strategy. It’s a straightforward extension of your current approach, and its implementation is hassle-free. Additionally, you have the flexibility to target diverse groups based on a variety of demographics, ensuring maximum impact and relevancy. Affordability: The best part about the Informed Delivery program is that it comes at no cost to you. While you’ll need to design the creative materials for distribution, incorporating Informed Delivery into your marketing arsenal is an affordable and accessible way to cultivate a loyal customer base. Shareability: Informed Delivery’s social sharing feature empowers users to share the interactive target URLs they receive on Facebook. Considering that Facebook remains the most popular social media platform with a staggering user base of over 242.86 million in the U.S., this feature serves as a potent catalyst for driving online engagement and expanding your brand’s reach. Our Town America: Pioneers in Direct Mail For over 50 years, Our Town America has been at the forefront of helping small businesses attract and retain loyal customers. Our unrivaled new mover marketing program allows you to reach new residents before they establish loyalties to your competitors. We send an upscale Welcome Package brimming with proven offers designed to entice customers to visit your business. Our direct mail postcards serve as an exceptionally effective medium to deliver your message. Direct mail, known for its affordability, ease of tracking, and ability to target specific demographics, garnered the largest return on investment for letter-sized mailers in 2021, as highlighted by a report released in January by the Association of National Advertisers. Adding Informed Delivery helps bridge the gap between tactile messaging and technology. Smartphones are ubiquitous in our society. A whopping 85% of Americans have a smartphone, giving them easy access to information about local businesses. With just a few clicks, customers can learn about a new business and share it with their friends. Adding a digital component to a marketing effort pays off. A total of 96% of marketers expect to see improvement in the performance of traditional physical marketing when they include a digital component, the ANA reports. With Our Town America, businesses also have the option to run a supplemental digital marketing campaign alongside your new mover marketing or postcard marketing campaign. With taking advantage of Informed Delivery, direct mail and a digital marketing campaign – your business is sure to increase your foot traffic. Learn More About Our Town America Our Town America is ready to help you learn more about the value of these services. Visit www.ourtownamerica.com to launch a campaign and boost sales by adding new residents to your customer base. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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