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Our Town America Supports Small Businesses 365 Days a Year

Open Sign Shop Store Color Blue Signage Door

PRWeb (Nov. 2014) – For the past four years, November 29th has been recognized nationally as a celebratory day for consumers and small businesses alike to support local, small businesses within the community; however, for Our Town America, the nation’s premiere new mover direct mail marketing franchise, Small Business Saturday takes places all 365 days of the year. Our Town America has been in support of small businesses for 42 years by connecting local, small businesses with new residents in town by mailing housewarming gifts in a premium community Welcome Package. Rather than filling a passport with stamps to obtain a one-day discount or giveaway gift, the Our Town America new mover direct mail marketing program rewards consumers who take advantage of visiting participating small businesses with follow-up gifts and long-term relationships with the best small businesses in town. Well over 3,000 businesses around the country currently use the Our Town America program to increase their customer base each and every month. These businesses depend on the program to create powerful results – many experiencing double digit response rates. In a 2014 survey of new movers, 95% of respondents said they would visit a business that welcomed them to the community and 90% of these respondents said housewarming gifts would make them feel more comfortable and settled in their home. When a part of the Our Town America program, both consumers and small businesses feel a sense of community each and every day. In support of small businesses across the country, Our Town America is offering 1 FREE MONTH to all new annual sponsor businesses who sign up the week of Small Business Saturday. For businesses interested in new mover marketing, contact Our Town America directly. Read on PRWeb. Source: PRWeb Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America to Host November 5th PMQ Pizza Magazine Webinar

New Mover Market Webinar | Our Town America

Our Town America, the country’s first and fastest growing new mover marketing franchise, is teaming up with PMQ Pizza Magazine, the leading trade publication serving the pizza industry, at 3PM EST on Wednesday, November 5th 2014 for a webinar entitled “The Niche New Mover Market: The Secret to Establishing Customer Loyalty.” Two of Our Town America’s leading new mover marketing experts, Director of Sales Michael Murphy and Lead National Sales Executive Steven Sgroi, will be featured on the webinar.   They will be joining Daniel Parea and Brian Hernandez, the hosts of PMQ Magazine’s recurring webinar series, for a lively discussion about the powerful results targeted new mover marketing programs can generate for any local business. Murphy says this webinar will show local business owners how to reach and influence a brand new set of movers each and every month. “We are excited to be the featured guests in a timely webinar that will bring PMQ Magazine’s loyal audience up to speed on the benefits of new mover marketing,” says Sgroi.   “Millions of people move each year and they’re actively seeking new go-to product and service providers, whether they moved across town or across the country.   This webinar will show business owners how to welcome those new movers before their competition in a way that inspires long term customer loyalty – an invaluable edge for small business owners in an increasingly competitive American economy.” Interesting in joining the webinar? Register at the following link (http://www.pmq.com/webinar/) and join the hosts and featured guests for a riveting discussion and presentation at 3PM Eastern Time on Wednesday, November 5th! For more information on PMQ Pizza Magazine’s webinar series, please visit http://www.pmq.com/webinar/ Sources: PMQ Pizza Magazine; IT Business Net; Digital Journal Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Direct Mail Marketing Directly Affects Sales

Direct Mail - Our Town America

Unlike many marketing methods, direct mail marketing allows businesses to reach consumers in an intimate fashion. Digital and print advertisements, such as sidewalk bench ads or billboard ads, oftentimes get overlooked in a sea of advertisements. Direct mail, however, gives the consumer something tangible to hold onto – requiring their attention. When given the opportunity to reach a targeted audience with little to no distraction, most businesses experience rising response rates. The Our Town America new mover direct mail marketing program has functioned as the middleman for numerous businesses both on a local and national level. Heightened sales and an increased customer base are the results – some full-service casual dining restaurants experiencing a 22% response rate! Getting consumers’ attention is just half the battle. The promoted offer and visual design of the mailer along with the timing of the mailer are equally important. The offer must resonate with the consumer and provoke them to complete a call to action. Direct mail marketing with Our Town America takes care of the offer, design, and timing of the mailer. The turnkey direct mail marketing program allows businesses to reach a specialized market known as new movers. In a world where timing is everything, a community Welcome Package arrives in the mailbox of a new mover when they are actively seeking new go-to businesses in their new neighborhood. With 42 years of experience and endless amounts of data showcasing the best offers for various business industries, the national marketing professionals at Our Town America are able to relieve business owners of making blind business decisions. And, fortunately, for those looking to incorporate direct mail in their marketing strategy, direct mail volume is down resulting in a less cluttered mailbox. Interested in direct mail marketing?  Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Connecting Families and Local Businesses

Our Town America Larry Neal Live in the D

Live in the D (August 2014) – Our Town America metro-Detroit franchise owner, Larry Neal, on WDIV-TV’s ‘Live in the D’ spotlight with Vikki Brown of sponsor business Edible Arrangements and Detroit new mover Mika Dajos. The Our Town America new mover welcome program specializes in helping families that are new to a community connect with reputable local businesses who are searching for new, loyal customers. Interested in welcoming new families to their new area? Contact us to be a sponsor business or open a franchise in your local community! See full ‘Live in the D’ clip by pressing ‘play’ below!       Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Top 5 Stressors For Modern Day Movers

Moving Our Town America

BuzzFeed (August 2014) – Infographic reveals top five stressors for modern day movers and the powerful impact of housewarming gifts.  Results drawn from our 2014 National Survey of New Movers. Access infographic on BuzzFeed HERE. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America and New Mover Winner on WFLA TV

New Movers

WFLA TV (July 2014) – Channel 8’s Gayle Guyardo sits down with Our Town America of Tampa franchise owner, Mike Fisher, and first winner of 2014 Quarterly New Mover Survey Contest on July 10, 2014 segment. Five times each year, Our Town America randomly selects a winner from the thousands of new movers who take time out of their busy schedules to provide feedback on their moving experience by completing our New Mover Survey. This year, Tampa’s very own David and Wendalyn Cooper were selected as the first winner of our 2014 Quarterly New Mover Survey Contest, resulting in their recent prize of a $250 prepaid gift card from Our Town America. The Cooper’s, who provided positive feedback on their experience with the program, were originally welcomed into their new Tampa-area neighborhood by the Our Town America Welcome Package. “We felt extremely blessed because each certificate represented a current need of our family.” With approximately 20,000 moves in the Tampa Bay market area per month, Penske Truck Rental named the Tampa/Sarasota area number two of the top 10 cities people are moving to in the United States 1. Mike Fisher, the Our Town America – Tampa franchise owner, is responsible for filling each Welcome Package with valuable offers and information from each of his Tampa-area’s sponsor businesses. A matchmaker if you will, Fisher’s goal is identical to Our Town America’s 40+ year company mission to connect seeking new movers with local businesses who welcome new residents with open arms. Watch full WFLA TV story here! Read WFLA News story here.. Source: Penske Truck Rental 2013 Top Moving Destinations List Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Americans Under High Stress When it Comes to Moving

Welcome New Movers with Our Town America

WMBF News (July 2014) – It’s not news that the summer is the most popular time to move, according to a survey by Our Town America. But here are some things that may surprise you: When asked what are the most stressful moments of a move, people worry about how they’re going to get the couch through the door and find that they are constantly needing more tape. More than 70 percent of respondents say the top payment for a friend to help them move is pizza and 54 percent say a six-pack-of-beer. According to the survey, pizza and beer reigns over cash when it comes to moving. Almost half of respondents say moving is one of the worst favors a friend can ask them. Moving ranks third under lending a friend money and babysitting their child as the worst favors a friend can ask of them. Read More Here… Source: WMBFNews.com   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Mother-Daughter Duo Teams Up as New Mover Marketing Franchisees

FranchiseBusiness

Entrepreneur (June 2014) – When the company that Su Hartung had worked at for 30 years laid off a number of its workers, Hartung wasn’t sure what to do. At age 61, she didn’t think anyone would hire her and worried she was too old to start her own business. However, when she teamed up with her daughter, she realized that the two had the perfect set of skills for franchising. Here’s how the duo sharpened their marketing skills and opened an Our Town America direct-mail marketing franchise. Read More Here… Source: Entrepreneur – Franchise Players Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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National Survey Reveals Moving Causes Money Nightmares

Franchising.com (June 2014) – In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings.   A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf Read More Here… Source: Franchising.com Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Housewarming Gifts Bring Comfort to New Movers

PRWeb (May 2014) – Almost 1/2 of respondents report fighting, money problems and decreased intimacy. 1/3 admit to secretly tossing their partner’s stuff. In today’s world, a move to a new home may damage more than your personal belongings. A new, national survey reveals moving also scars personal relationships as couples fight over why they moved and where they moved while struggling with money problems and decreased intimacy. And talk about relationship revenge in a move. Nearly 1 in 3 survey respondents admitted to “accidentally losing” a significant other’s prized possession or purposefully tossing it in the Goodwill bag. The survey was just released for May’s National Moving Month, the start of the busiest moving time of the year. More than 40 million Americans are expected to relocate this year and most will make their move during summer months when the weather is favorable and kids are out of school. Continue reading here to find out what the national survey of more than 300 men and women who have moved in the past five years reveals. Source: PRWeb   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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