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Why Direct Mail Still Works In A Digital World

Written by Brittany N. Johnson
Direct Mail in a Digital World - It Still Works

Forbes — As businesses adapt to consumer shopping habits in the post-pandemic world, it’s important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts. Last year saw the rise of teleconferencing, remote working, binge-watching and grocery delivery across the globe. Even before the pandemic hit, the average American worker spent five hours per day on email, according to an Adobe study. While the rollout of the vaccine and dropping Covid-19 numbers are fueling consumer confidence, many Americans expect to continue to telework, and at least 26.7% of the workforce will be fully remote by the end of 2021, according to an Upwork survey of more than 1,000 hiring managers and chief executives. By 2025, 36.2 million Americans will be working remotely, an increase of 16.8 million people from pre-pandemic rates. As our digital footprint hits overdrive and Zoom fatigue kicks in, Americans are craving experiences outside of their computer screens. Email inboxes are overflowing, and people are growing numb to online ads. Direct mail marketing continues to deliver a personal and tangible alternative for customers suffering from screen overload, which will be more important than ever as the country slowly returns to normal. It allows small businesses to reach customers in their community at home, where they spend their time, providing a physical touchpoint of their message. As technology continues to innovate, direct mail marketing is evolving to provide businesses with real-time marketing analytics to help improve targeting and cut marketing costs. Direct mail can also include unique codes or barcodes to track individual responses to your mailings. Combine Accurate Direct Mail Lists With Technology Enhancements Small businesses can leverage their direct mail lists by taking advantage of digital enhancements. The USPS developed a unique feature for your direct mail postcard. Informed Delivery allows residents to get a copy of their direct mail piece in their email inbox before it arrives in their physical mailbox. Marketers can capitalize on this trend by including unique links in the message or videos about the deal. Voice activation technology allows businesses to use their smart speakers, like Amazon Alexa and Google Assistant, to respond to advertising offers. Focus On Sensory Experience Direct mail marketing allows businesses to focus on the sensory experience of their customers. Sensory marketing plays a major role in buying decisions, as it can help strengthen B2C connections. Both vision and touch are key senses that influence product perception, according to a report by IE University in Spain. Your direct mail marketing message can stand out and engage customers by offering an offline sensory experience in our increasingly digital world. Direct mail messages can further stand out by including increased personalization and physical touches like foiling, embossing and even scent. For example, my company provides an enhanced sensory experience for new residents in the community. We send an upscale, ribbed texture welcome package filled with oversized colorful proven offers from local businesses. Our businesses appreciate the high-quality design, and new movers receive a tangible offer giving them the opportunity to engage with new brands. Stumbling Blocks To Direct Mail Marketing While it’s clear direct mail is an important tool in your marketing arsenal, it’s important to remember that it’s not foolproof. Still, the high return on investment that a direct mail marketing campaign can bring makes these stumbling blocks worth conquering. Here are some of the most common hurdles businesses encounter and how to fix them: • Frequency. Determining the frequency of mailings is difficult to attain. Send out a postcard too often, and customers will cast them aside. Splitting up your list and sending postcards at different frequencies can help ensure you avoid saturation and find that sweet spot. Sending to a new, niche audience each time can also help with this. • Up-to-date lists. It’s also important to keep your mailing lists up to date. USPS can validate the addresses in your database to make sure they’re current. Routinely doing a database validation can help make your campaign more effective and could increase returns. If you’re working with a company that provides a mailing list, check with it to determine list accuracy. • Going over budget. Make sure your direct mail marketing campaign generates results. Overspending your marketing budget isn’t an option. Many providers offer apps to track the success of your campaign while also providing detailed demographic data to help streamline your next mailing. As Americans continue to weather the pandemic, reaching them at home with direct mail marketing can provide a solid return on investment for your business and a welcome respite from the digital overload. Article by Forbes Technology Council Member and President/CEO/CTO of Our Town America, Michael Plummer Jr. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives.    Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Direct Mail Marketing Helps Dental Clinics Maintain Customer Relationships

Written by Brittany N. Johnson
Dentistry Today Our Town America New Mover Direct Mail Marketing

Dentistry Today — As dentistry offices slowly reopened their doors after closing during the initial days of the pandemic, many relied on direct mail marketing to help recoup losses and maintain customer relationships. The outbreak of COVID-19 sent a shockwave through the healthcare industry. While hospitals were grappling with sick patients, other healthcare professionals were forced to close shop to help flatten the curve. At the end of March 2020, nearly 95% of private dental practices were closed or only seeing patients with an emergency issue, the ADA reported. After adopting new safety precautions, dental offices were able to reopen and resume servicing their local community. Many offices employed a variety of direct mail marketing strategies to help reassure existing patients and add new patients to their rosters. Direct mail marketing also helped them maintain customer relationships when people were nervous about scheduling in-person visits. Here are just a few direct mail marketing strategies implemented by dental offices during the pandemic. Remind Patients of the Importance of Regular Visits Many patients canceled appointments or neglected to schedule a visit during the early days of the pandemic. The World Health Organization reported that oral health services were among the most affected essential health services because of COVID-19, with 77% of countries reporting partial or complete disruption. Regular dental care not only keeps teeth and gums healthy, but dentists are often the first line of defense against serious health issues, like oral cancer and bone loss. To encourage patients to reschedule missed dental appointments, dental offices sent direct mail postcards to their current lineup of patients to remind them about the importance of preventive dental care. Alert Patients to New Safety Protocols Despite being dubbed high risk, fewer than 1% of dentists nationwide were found to be COVID-19 positive, according to data collected by the ADA. These figures indicate that the rigorous safety practices implemented by dental offices across the country were successful in keeping both their employees and patients safe. Some of the new guidelines include screening patients for COVID-19 symptoms by taking their temperature, installing plastic barriers in the reception area, and requiring dental hygienists and dentists to wear proper protective gear, including face shields. To make patients feel safe at the dentist, many offices used direct mail marketing to promote their new safety procedures. Understanding the precautions dental offices were taking helped to reassure patients and prompted them to reschedule missed appointments. Offer Add-On Deals or Discounts To help recoup lost revenue, some dental practices decided to offer special deals, like a discount on tooth whitening for patients who come in for a cleaning. Dentists used direct mail marketing to blanket the local community with their special offers in an effort to increase foot traffic. Postcards are easy for customers to handle and provide a tangible tool to increase volume of appointments. Many dentists turn to postcards when looking to promote a special deal, especially when the direct mail postcard company offers the mailing with no long-term commitment. Tout New Online Services During the pandemic, some dentists implemented telehealth services as an option for patients unwilling or unable to visit the office in person. Teledentistry can be used for monitoring, like retainer checks, as well as providing education and screening for emergency care. Direct mail marketing has been an important tool to alert people about teledentistry services during the pandemic. At the same time, dentistry offices used direct mail marketing to encourage patients to follow their practice’s social media pages for important urgent updates. New Mover Marketing Helps Add New Patients As the vaccine rolls out across the country and COVID-19 numbers drop, dentists will benefit from continuing to use direct mail marketing as a component of their marketing strategy. While nearly 60% of private dental practices are currently open and operating as usual, 41% are still seeing a lower volume of patients than normal, the ADA reports. One effective direct mail marketing strategy that dental offices can implement to bolster patient counts is new mover marketing, which provides a proven offer to new residents before they establish loyalties to other providers. It’s an easy and effective method for dentistry offices to increase patient counts during this unique time as each month advertises to a brand new audience. Dental offices can work with their local new mover consultant to decide on their one-time-use housewarming offer. This turkey program allows practices to set it and forget it, so they can focus on servicing clients and fostering customer relationships. Direct mail marketing helps dentistry offices maintain relationships with current patients and add new patients as they continue to navigate this challenging season. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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2021 has brought over 10,000 New Movers to Southeast Wisconsin

Written by Brittany N. Johnson
New Movers in Southeast Wisconsin Our Town America New Mover Marketing

CBS 58 Milwaukee — Since January 2021, Southeast Wisconsin has welcomed more than 10,000 new movers to the area, with many of them taking advantage of permanent remote work within the city. Milwaukee is even being called a “Zoom Town” as people move from big cities with plans to keep their high-paying jobs while enjoying a more affordable cost of living by simply joining meetings virtually. According to Discover Milwaukee, southeast Wisconsin offers urban living alongside a Midwest ambiance providing an ideal work-life balance. Short commute times to the city, diverse and affordable neighborhoods, below-average cost of living and a well-respected education system also attract new movers to the area. With inbound migration at 50%, Wisconsin is one of the most popular destinations for new movers during the pandemic, as found by United Van Lines. The local economy — including local businesses, schools and the housing market — will be effected from the influx of new residents moving to Southeast Wisconsin. Allen Busse of Our Town America of Wisconsin has closely monitored moving trends for the past 15 years. As the local Wisconsin franchise owner of the #1 Advertising & Sales Franchise in the country specializing in New Mover Marketing, Busse witnesses just how many people are moving to town on a monthly basis. For business owners looking to increase their bottom line, the new mover market is a “secret jackpot”, says Busse. Busse strongly encourages both businesses who are struggling to survive as well as businesses who are doing fine, to invest in New Mover Marketing to attract new customers and replace the customers who have been lost by a recent move, or a change in commute path, etc. Busse claims that, “after 15 years, it still amazes me just how many new customers my partnered businesses acquire by simply enrolling in our program”. “You have to think,” he says, “you’re reaching a brand new audience of impressionable people each month who are actively seeking these businesses and services. As a business owner, it’s a no-brainer.”  To hear Busse’s take on moving trends and how he helps his local economy through his business, click below to watch the full interview with CBS 58 Milwaukee. — Our Town America supports small businesses across the nation by welcoming new movers to town and bringing those new customers through your business doors. If you’re a Southeast Wisconsin local business looking to reach new or current customers, contact Allen Busse at ‭‭262-650-1906‬‬‬‬. If your business is located outside Southeast Wisconsin, contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Data-driven Marketing Company, Our Town America, Celebrates 49th Year in Business

Written by Brittany N. Johnson
Data-driven Marketing Company, Our Town America, Celebrates 49th Year in Business

Franchising.com — Our Town America is celebrating its 49th year of helping local businesses create and maintain relationships with customers who are new to the area. Since 1972, Our Town America has been welcoming new movers with one-time gifts, inviting them to sample neighborhood businesses upon move in. This unique model has helped local establishments across the nation grow loyal customer bases while allowing Our Town America to thrive for nearly five decades. “My Dad started the company while running his retail business,” said Michael Plummer Jr., Our Town America’s President/CEO. “He had a simple idea, and it worked really well. We are still using that simple, yet powerful idea today – with some added bells & whistles to tie-in technology, which has only made our program that much stronger. Even with all of the marketing options available in 2021, welcoming new residents with a kind gesture continues to be extremely effective.” Over the years, Our Town America evolved into a data-driven company using the latest technology available to help small business owners target specific geographic areas, interests, or even income levels. This creates a high return on investment for local shops, restaurants and other businesses looking to maximize their budgets. And for those small businesses who just don’t have a large marketing budget, Our Town America built the Budget Billing program to allow them to spend within their means by capping their monthly invoice. The company has also integrated multiple smartphone apps, such as TruTrak®, which gives partnered businesses access to data showing just how effective the marketing campaign is in real-time and even provides the ability to trigger a second mailing to really seal the deal. Their other mobile apps cater to the consumer and the Our Town America franchise owner.  Really, the franchise has thought of each person the brand works with on a daily basis and has made life simpler through technology. That being said, it’s not surprising that Our Town America is a recession-resistant company that’s weathered two major economic downturns in the last 15 years. The company’s recent success earned it recognition from Franchise Business Review as a Top Recession-Proof Franchise, and as the #1 Advertising & Sales Franchise in the U.S. Our Town America is also consistently honored as a Top Low-Cost Franchise, Top Franchise for Women, and a Top Culture Franchise. “I’m proud of this company we’ve not only built, but enhanced over the last 49 years,” said Plummer. “This is a strong and resilient model, and our franchisees benefit from a proven system that generates results.” Our Town America is excited about the future and the chance to continue to innovate and take advantage of new technologies while staying true to the model that’s led to decades of success. Source: Franchising.com Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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The Triangle is Welcoming Thousands of New Residents Monthly

Written by Brittany N. Johnson
The Triangle is Welcoming Thousands of New Residents Monthly Our Town America New Mover Marketing

Spectrum News Raleigh — A little over a year ago, the Raleigh area known as The Triangle, began experiencing the effects of what would soon be known as the global Covid-19 pandemic. Fast forward to today, Triangle-area locals have noticed something else quite shocking: a large number of new residents coming to town! Not only are new residents moving to the area for the health, education and technology opportunities it has to offer, but there are also big developments in the works that will bring more life to the already vast metropolis. While the area is already home to one Amazon distribution center, two more are on the way in addition to Apple opening their only East Coast campus there soon. This is expected to add 20,000 jobs investing $430 billion in the local economy.  In fact, The Triangle area is amongst a list of cities being referred to as a “Zoom Town” — referring to the video conferencing platform, as many companies across the country are granting employees the flexibility to work remote. 56% of all workers have the ability to do their jobs from home Microsoft just released a survey showing flexible work is here to stay Cary is listed as one of the top cities in the country to work remotely According to a new survey from Neighbor.com, 72% of Americans say they are looking forward to meeting their new neighbors. The same survey found 46% would like to get more involved in local events. People are jumping at the opportunity to move from big cities like New York, San Francisco and Los Angeles yet have the ability to keep their current jobs. Our Town America, the nation’s premier New Mover Marketing program, has been studying these national trends. As moving industry experts, we keep a close eye on the market year-round. These statistics should be taken into consideration – especially if you own a business and are considering reaching out to new residents to welcome them as new customers. Every month, Our Town America is seeing around 5,000 people moving into the Triangle area.  This influx of new residents is just a preview of what The Triangle will continue to see as Amazon and Apple continue to bring more new movers to the area. Bassam Safi, franchise owner of Our Town America of Wilmington/Cary/Raleigh/Durham, and one of his loyal New Mover Marketing program clients, Dr. Hesham Baky of Triangle Family Dentistry, met with Spectrum News Raleigh to discuss the trends they’ve experienced over the past year and what the area has to look forward to in the coming months! — Our Town America supports small businesses across the nation by welcoming new movers to town and bringing that new customer through your business doors. If you’re a local Raleigh-area business looking to reach new or current customers, contact Bassam Safi at ‭‭910-352-5776‬‬‬‬. If your business is located outside the Raleigh area, contact Our Town America corporate at 1-800-497-8360 to get connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Ranks as a Top Franchise in 2021

Written by Brittany N. Johnson
Our Town America a Top Franchise 2021 Franchise Business Review

Our Town America, the nation’s premier new mover marketing program, is being recognized by Franchise Business Review as one of the best franchises to buy in 2021. Each year, FBR surveys thousands of franchisees confidentially and compiles a list of top franchises based on the results. This year’s survey put Our Town America near the top in several categories, listed at No. 25 in the overall “FBR Top 200 Franchises” rankings along with a Top 5 placement in the “Small” category. “Earning such high rankings in the FBR survey is a great accomplishment each year,” says Michael Plummer Jr., Our Town America President/CEO. “We’re pleased to continue to get internal validation from our franchisees, especially after a tough year for so many businesses in 2020.” The FBR Top 200 Franchises Ranking is the most comprehensive list of the nation’s top franchise opportunities based on actual reviews of more than 28,000 franchisees across more than 300 of the nation’s leading franchise companies. The franchisees are asked nearly three dozen benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, like training and support, operations, franchisor/franchisee relations and financial opportunity. Below are Our Town America’s FBR survey rankings for this year: 25 overall on the 2021 Top 200 Franchises list Top 5 in the “Small” (under 55 units) Category #1 “Advertising and Sales” Franchise Our Town America also made all three lists, including: Top Low-Cost Franchises Top Franchises for Women Top Recession-Proof Franchises You can view the complete list of the 2021 Top Franchises at FranchiseBusinessReview.com. The publication showcasing all rankings is now available.         ### About Our Town America For over 48 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local neighborhood businesses in a premium Welcome Package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. Our Town America’s dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its Welcome Packages, has been one of the key catalysts for the company’s long-term success. In addition, sponsors consistently rave about other unique aspects of the New Mover Marketing program – such as their ability to reach a brand-new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America’s innovative pinpoint tracking system. Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America’s concept as a viable business opportunity. It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America’s Welcome Packages each year prove that Our Town America is committed to following through on that mission statement. For more information, visit the Our Town America website or call 1-800-497-8360 ext.236.   About Franchise Business Review Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,100 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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New Mover Marketing Helps Restaurants Reach Potential Guests

Written by Brittany N. Johnson
Eateries Reach New Customers with New Mover Marketing

Modern Restaurant Management — This year could be a strong one for restaurants as people relocate to new cities across the country in search of a change of scenery and a quieter life. Experts predict home sales will continue to skyrocket in 2021 as Zillow forecasts this year to be the best year for home sales since 2005, with 6.9 million homes expected to sell by year-end.  The spike in remote working last year untethered people from their corporate offices and prompted many people to relocate. Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. How Do I Form Relationships with New Residents? The moving surge provides an avenue for restaurants to increase their customer base. New Mover Marketing helps restaurants capitalize on the housing boom by building relationships with new residents in their community. Restaurants can welcome new residents by participating in a one-time-use housewarming gift filled with offers on behalf of local businesses in the community. Inviting new residents to eat at your restaurant with a proven offer encourages them to become regular customers before they have a chance to form loyalties to other establishments. This is an impressionable time for consumers, and thankfully for those businesses that capitalize on it — new movers spend more money than established residents as they are working to turn their new house into a home. New Mover Marketing allows you to make a great first impression and marks the beginning of a lasting relationship. With some New Mover Marketing companies, restaurants can even track their ROI when new movers redeem their offer. New Mover Marketing Captures Customers Online One of the best ways to form long-lasting relationships with customers is to reach them where they spend their time. At least 37 percent of customers have three or more mobile phones at home, according to a survey of 2,000 people conducted by SAS Institute, a multinational developer of analytics software. Potential customers surf the web and many spend time on social media each day. The Informed Delivery® service offered by the United States Postal Service offers an integrated marketing approach to meet current consumer demand by allowing people to see their mail on their smartphones before it is delivered to their mailbox. Combining New Mover Marketing and Informed Delivery gives restaurants multiple touchpoints for their message. It lets businesses generate online buzz and still reach new movers with the tactile experience of physical mail. It also provides ways to bolster your online presence, too. Businesses can add ride-along content at an additional cost to spark interest. The ride-along content is in color and includes a link, which can be used to drive traffic to your social media accounts. It also allows restaurants to entice customers with videos to tell people about specials, or about the welcome package that will be arriving in their mailbox from your new mover marketing campaign. As Covid-19 numbers continue to drop, the outlook for foodservice is trending up and customers are excited to return to dining rooms, especially as they get to know the restaurants in their new cities. The International Franchise Association predicts increased consumer savings, as well as the rollout of the vaccine and a government aid package helping erase last year’s losses. Franchising is projected to open more than 26,000 locations and add nearly 800,000 new jobs in 2021. Eating and drinking establishments added 285,900 jobs in February on a seasonally-adjusted basis, according to preliminary data from the Bureau of Labor Statistics, the National Restaurant Association reported. New Mover Marketing can bring new residents who are eager to start dining out again to your restaurant, but the rest is up to you. The key to building long-lasting relationships with customers is to serve high-quality, consistent cuisine that is of good value. If those standards are met when new movers are brought into your restaurant via New Mover Marketing, you’re already on your way to forming loyal, long-term relationships with the customers in your community.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Las Vegas Low-Cost Living attracts Out-of-State Remote Workers

Written by Brittany N. Johnson
Las Vegas Out-of-State Movers

NBC Las Vegas — Call it a “Zoom Town.” Working from home is bringing some big benefits to Las Vegas. As companies stay remote, Las Vegas is making the top of the moving list. More than 20,000 people have moved to the Las Vegas valley since January. People from places like New York, San Francisco and Los Angeles can stretch their dollar further while working remotely with their same companies. “Las Vegas is such an ideal place to live. We have the mountains, we have the great weather.” Susan Nagi with Our Town America, a new mover marketing program said the Las Vegas branch has been busy sending out welcome packets to new residents. “So many people are moving out of places like Seattle and New York because they can now work remotely,” Nagi said. You can also add New Mexico to the list. In February, Spotify announced its “Work from Anywhere” program. Giving employees the opportunity to choose their work mode. Whether that be at the office or at home as well as their location. Microsoft, a company also pushing a hybrid work option, released a survey saying flexible work is here to stay. With more than 70% of workers wanting flexible work options to continue, citing a better work-life balance. If you turn to job sites like LinkedIn, remote opportunities are endless. New residents are also giving a boost to local small businesses around the valley. “The lunch rushes are picking up in the residential areas because people are working from home and they don’t travel as far out,” Nagi said. In the last few weeks, Ori’Zabas in Centennial Hills has seen new faces. “We see a lot of, not big groups, but solo diners. They used to come with limited time but now it seems like they’re working from home so they don’t have a lunch limit,” said Julit Molena, general manager. As well as an uptick in delivery orders. “We had to go through some changes, we had to adjust and we came out pretty good,” Molena said. Molena said they’ve developed a new system that can now cater to a booming population.             Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Phoenix Welcomes Telecommuting New Movers

Written by Brittany N. Johnson
Phoenix Telecommuting New Movers

CBS Phoenix — About a year ago, Phoenix started seeing the effects of what would become a global pandemic. Now, locals are starting to notice something else: a lot of new people moving to town! Phoenix is being called a “Zoom Town” as people move from big cities like New York, San Francisco and Los Angeles in search of a better life. “Zoom Towns”— named after the video conferencing platform — are becoming popular as more companies across the country allow employees the freedom and flexibility of remote work. 56% of all workers have the ability to do their jobs from home (Global Workplace Analytics) Microsoft just released a survey showing flexible work is here to stay Arizona is one of the most popular destinations for new movers during the pandemic. The Grand Canyon State saw the fourth highest percentage of inbound migration at 61% (United Van Lines) According to a new survey from Neighbor.com, 72% of Americans say they are looking forward to meeting their new neighbors. The same survey found 46% would like to get more involved in local events. These remote workers are leaving the high rents and heavy traffic behind and flocking to cities like Phoenix to live, while keeping their high-paying jobs in other parts of the country. Our Town America — the nation’s premier New Mover Marketing program — is studying this trend nationwide. As moving industry experts, we always keep a close eye on the market, and since the beginning of 2021, the numbers have been striking! Since January 2021, Our Town America has mailed to over 21,000 Phoenix new movers. This influx of new residents effects everything from local businesses, to children’s school availability, to home prices and more. Susan Nagi, the owner of Our Town America of The Valley, connects local businesses with new movers by way of New Mover Marketing each and every month. Check out Nagi’s interview with CBS via Zoom (imagine that!) to hear more on this trend.       Our Town America supports small businesses across the nation 365 days per year. If you’re a local Phoenix business looking to reach new or current customers, contact Susan Nagi at ‭480-678-1366‬‬. If your business is located outside the Phoenix area, contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Over 3,000 People have Moved to Greenville in 2021 Already

Written by Brittany N. Johnson
Market to People Moving to Greenville, SC

CBS | Greenville, SC – Experts say the city of Greenville has become what is now known as a “Zoom Town.” Remote workers from states such as New York and California are moving miles away to the city of Greenville in search of more affordable living while still keeping their high salaries. A new mover marketing company that’s tracking this trend said they’ve gathered data for clients that shows that over 3,000 people have moved to the city so far this year. “Rent is just so high in the bigger cities,” Mandy Cline, spokesperson for Our Town America, said, “Now that remote work is so accessible for people, they can keep these high paying jobs and come to a city like Greenville.” Some residents are concerned about how this large influx of people with higher incomes will impact the local economy and housing costs in the area. The city of Greenville said regardless of the amount of zoom transplants moving to the city, leaders will stick to their mission outlined in the 2040 plan — providing more options for affordable housing. “The council’s commitment remains the same,” Beth Brotherton, Director of Communications and Neighborhood Relations for The City of Greenville said, “We’re going to have affordable housing here. We’re going to have green space and we’re going to make sure there’s a way for people to get around and enjoy what already exists in these existing neighborhoods and what might develop as a result.” Some experts say natives should see this as a positive change. This could lead to a housing boom in the city and outskirts of town and an increase in spending at small businesses. Our Town America connects new movers with local businesses by way of new mover marketing year round. If you’re a local Greenville business looking to reach new movers to invite them to your business, contact Amy Garner at ‭864-670-9332‬. If your business is located outside Greenville, SC, you can reach the Our Town America Corporate offices at 1-800-497-8360 to be connected with your local representative. Source: Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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