Home Business Magazine (December 2015) – Lebanese-American Bassam Safi came to America years ago without a college degree, little understanding of the English language, and a dream. He worked excruciatingly long hours making and delivering pizzas for a small Domino’s Pizza location just to make ends meet. However, he knew he was destined for more and his persistence has more than paid off. He has realized his dreams of business ownership with Our Town America, the nation’s premiere new mover marketing company.
Safi worked his way up the Domino’s corporate ladder for more than 15 years, eventually managing several locations as a district manager and area supervisor. When he began exploring franchise opportunities for himself, he knew that brick and mortar businesses come with restrictions, such as a limited ability to dictate his own schedule and balance personal and career goals. That’s why flexibility, as well as convenience and low overhead, were the key catalysts that inspired Safi to start his own home-based Our Town America franchise in North Carolina.
For Safi, the ability to manage his time, as well as tend to his family’s priorities when needed, are primary advantages of working from home. Plus, it gives him the opportunity to involve his family in the business and help his kids develop the same kind of insatiable drive and determination that has made him successful.
As the owner of a new mover direct mail marketing company, Safi’s primary clients are businesses looking to gain new, loyal customers by welcoming and connecting with new movers in their community. In order to promote his franchise’s unique value proposition to these business owners, Safi attends networking events, offers incentives for referrals, markets his services online, sells directly with his own sales team and corporate appointment setters, and delivers offers to prospects via direct mail.
Safi loves working as the local Our Town America franchisee because it allows him to show his commitment to the community that has fueled his own success. He makes a difference in the community by replenishing the sense of belonging for new families and helping local businesses grow and acquire new customers each and every month. A few years from now, Safi hopes to be helping others accomplish their goals of having a home-based business of their own.
Serving all types of businesses, including, but not limited to, pizzerias, salons, auto repair shops, dentists, restaurants, and furniture stores, Our Town America has established itself as the industry leader offering local small business marketing that connects local businesses with new residents as soon as they come to town. The company has been franchising since 2005 and has been the proud recipient of countless Franchise Business Review distinctions, including a Top 100 award for Veterans in franchising and the Franchise Business Review Top Company Award - an honor bestowed upon only one franchise company per decade who has earned a Top 50 Franchisee Satisfaction award for ten straight years.
To contact Bassam, you can fill out a Contact Form or call 1-910-352-5776.
If interested in opening an Our Town America franchise, complete our Franchise Contact Form or call 1-800-497-8360 ext.236.
Source: Home Business Magazine
Brittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations.