Our Town America, the nation’s first and fastest growing new mover direct marketing franchise, has been named one of the top winners in the 2013 Franchise Satisfaction Awards. This year, Our Town America ranked #2 of all advertising and sales franchises, #5 in franchises under 50 units and #46 in the Top 50 Best of […]
Tag: New Mover Marketing
Our Town America Helps Hair Salons Stay a Cut Above
Even in the recession resistant hair care industry, a rapidly changing economic environment has many salon and barbershop owners searching for answers. They’ve tried every marketing tactic in the book and still can’t find a way to separate their salon from the competition. That’s not the case for Milwaukee-based Sport Clips owner, Wally Sauthoff, and […]
Our Town America Helps You Bring In New Residents
More than 40 years ago, Michael Plummer owned a pizzeria in Iowa and was struggling to find the best way to get new customers through his doors. If he could just get them to try his pizza, he knew they would fall in love with it, but he needed to find the best way to […]
Rising To The Top In An Ocean of Offers
According to the United States Census Bureau, 11.6% of the U.S. population moved between 2010 to 2011. New movers, and all of their attendant needs and requirements, represent a sizable opportunity for marketers. But at the same time, new movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting […]
Marketing to New Residents Pay Dividends For Business Owners Of North Carolina
It is a harsh reality, but the economy is not improving and business owners in Wilmington area are feeling the pressure as businesses and consumers continue to cut costs. What can the small business owner do to survive when things get (and stay) difficult? This information may be surprising, but marketing to new residents is […]
New Movers Are the Key to Attracting and Keeping Loyal Customers
Retail Merchandiser Blog, August 27, 2012 – In today’s world, local businesses have more marketing tools at their fingertips than ever before. The explosion of online marketing concepts has made a big impact on the way consumers think about and react to campaigns. In fact, the emergence of social media gives consumers the power to […]
Grocery Headquarters – Food Forum: Moving Targets
According to the USDA, the average family spends upwards of $954 a month on groceries, so it is no exaggeration when grocery stores claim each one is a valuable customer. The problem is, our most recent Census suggests that more than 40 million people move each year, costing each grocery store a sizeable chunk of […]
Sisters Find Success Helping Local Businesses
Six years ago, sisters Heather Wahl and Jess Damiani were both unemployed and wondering how they’d make ends meet for themselves and their children. Today, Wahl and Damiani are supporting their families — while helping new families get acquainted with their communities. Wahl and Damiani are franchisees with Our Town America, a nationwide company that […]
Hy-Vee Store Sets Sights on Its Newest Neighbors
Moving to a new area is always a stressful event, and most businesses recognize the importance of making a good first impression on new customers. So, being the first supermarket to greet a family to town and offer them free groceries as an incentive to visit a store can be a great way to generate […]
Grocery Stores Making Lasting Impact With New Mover Direct Mail Programs
Millions of Americans, 40 million a year according to the most recent census, move each year and are forced to develop a relationship with their new “go-to” grocery store. More important than their staple pizza joint or dry cleaner, their grocery store is like their home away from home – it’s where they get food […]