When talking about new mover marketing programs, we often mention proven offers. But what are proven offers and why do they matter? We all get coupons in the mail- it’s practically a fact of life. We are all familiar with the coupon books and bundles delivered in our mailbox every week. Most of these coupons […]
Steven is Our Town America’s corporate sales manager and oversees the national sales team.
Articles by Steven Sgroi:
Pizza marketing doesn’t have to be a challenge. Two things are inevitable: everyone moves at some point in their life, and everyone needs to eat to survive. And, while maybe not applicable to every single person in the US, MOST people like pizza. In fact, pizza is a $30 billion per year industry. So, as […]
Did you know new movers spend more in their first six months than established residents spend in two years? New mover marketing works and we know why. […]
The Gold Rush of the 1860s brought thousands of people to what is now Colorado, all trying their luck at striking it rich. Towns sprung up like Butterfly Milkweed flowers, including Denver, where prospectors panned for gold in Cherry Creek and the South Platte River. […]
Any business that wants to grow has two ways of doing this: 1) by growing your customer base, or 2)by increasing your average sale. To grow your customer base, you must reach out to new potential customers and engage them in your brand. Today, there are more marketing options than ever before such as digital marketing, email marketing, social media and direct mail. […]
Business Observer (Feb. 2014) – Three days after his father’s untimely passing in 2009, Michael Plummer Jr. found himself sitting in his dad’s office signing payroll checks. “Sitting in his chair, using his pen, the last check in the book was signed with his signature,” Plummer says. It was the hardest moment of his life, […]
Successful Business News: Featured Top Story (Jan. 2014) – The most recent Census reported that 40 million Americans move each year, forcing millions of folks to find brand new “go-to” retail options. After moving to a new area, potential clients are actively seeking replacements for their favorite pizza shop, neighborhood hardware store, and family pet […]
As a jewelry retailer, nurturing your existing clientele is crucial—but netting new customers is equally important. One way to market to new movers who’ve never set foot in your shop is through new mover marketing. The idea Connect with residents that recently moved to your town and establish yourself as their personal jeweler from the get-go. […]
Even in the recession resistant hair care industry, a rapidly changing economic environment has many salon and barbershop owners searching for answers. They’ve tried every marketing tactic in the book and still can’t find a way to separate their salon from the competition. That’s not the case for Milwaukee-based Sport Clips owner, Wally Sauthoff, and […]
More than 40 years ago, Michael Plummer owned a pizzeria in Iowa and was struggling to find the best way to get new customers through his doors. If he could just get them to try his pizza, he knew they would fall in love with it, but he needed to find the best way to […]
