Business Management
Where have all the good neighbors gone? It seems that as we become busier, our neighborhoods become more disconnected. We used to roll out the welcome mats for new arrivals to our neighborhood. Today, we’re lucky if we ever meet new neighbors as most folks are so busy they don’t even have time to simply ring the doorbell. […]
IFA Franchise Opportunities Blog (July 2016) – The Franchise Consumer Marketing Conference (FCMC) is an annual trade show hosted in Atlanta, GA each year by Franchise Update Media Group. The conference is custom-built to provide the leading marketing professionals with a platform through which to share information on important trends, best practices, and powerful case studies with franchise executives looking to improve their brand’s marketing efforts. If you missed this year’s show, here’s a 60 second overview of what attendees learned. Brittany Johnson, leading Marketing Executive at Our Town America, stopped by for a quick Q&A to share her major takeaways from this year’s FCMC. We asked her a series of questions to better understand what current/aspiring franchisees could learn from this year’s show. Here’s what she shared with us: Tell us about FCMC. How many have you attended? Why did you go this year? Our Town America has attended FCMC for two consecutive years now, as well as a few times in the past. I personally attended this year’s conference as a first time attendee and I was looking to learn new marketing strategies/findings and spark new connections. What was the biggest thing you wanted to learn more about? Did the show help you with that key priority? I was mostly hoping to learn where, or rather, to whom, retailers attending the conference turned for marketing strategy and execution. Considering my company, Our Town America offers franchise systems a unique, as well as trackable new mover marketing program, I am always interested to hear what/who franchise brands are turning to when looking for effective ways to gain new customers and keep them for life. And what 5 takeaways/tips can you share with the aspiring franchisees who read our blog? What should franchisees know that will help them run their business more effectively? Developing a multi-media strategy and placement plan is key. Engage your customer through their preferred media forum (mobile is GROWING). While marketing, of course, needs to be implemented at the corporate level, it’s critical that each franchisee executes their own marketing strategy that’s specific to reaching and influencing potential customers in their local market. Various forms of marketing are needed in order to really connect with consumers. Digital marketing paired with direct mail is more effective than solely relying on digital marketing. Again, this speaks to the importance of reaching your target audiences via the media platforms with which they are most comfortable. And new movers are a niche audience that should be factored into every marketing strategy as they are actively seeking new relationships with reputable brands! ### Click to indulge in the article on the IFA Franchise Opportunities Blog! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]
Advertisers in markets as diverse as DIY, home appliances and financial services could achieve substantial sales growth by targeting their communications at home movers, new research suggests. Two studies present different ways of identifying house buyers and their spending patterns before and after the purchase. […]
May’s National Moving Month kicks off the busiest moving season of the year. Houston is THE national leader in local moves, ranked the #1 Fastest Growing City by FORBES and the #1 population growth city according to the most recent U.S. Census Bureau data. […]
A new study at Boston University shows there could be a negative effect on kids whose families move often. Researchers found many children’s math and reading scores dropped each time their family relocated. They also found higher rates of emotional and behavioral problems in children who move frequently.
Aside from the research, many parents have seen how difficult moving can be for children. So Our Town America is encouraging parents to create “Kids Comfort Moving Kits” to help with the transition. […]
While summertime tends to slow things down in some places, new residents are heating up, and ready to spend money! Here are 6 things to think about when welcoming new movers into your business. […]
While moving can be exciting, it’s also one of the most stressful times for children. A study by the Journal of Personality and Social Psychology finds kids who stress over moving often have lingering problems in adulthood. That’s why Our Town America and local Raleigh franchise owner, Bassam Safi, have created the “Kids Comfort Moving Kit”- a stress-busting box of goodies that keeps kids upbeat and optimistic on the trip to their new home. […]
For the past several years, the mover rate has remained between 11.5 and 12.5 percent, according to new 2014 statistics released in March 2015 from the U.S. Census Bureau. The mover rate between 2013 and 2014 was 11.5 percent or 35.7 million people age 1 year and over. […]
Figuring out how to attract and keep customers is vital if a business is going to be successful and grow. And not just one strategy will get you there. Here are seven ways you can find customers and keep them hooked… […]
Our Town America, the nation’s premier New Mover Marketing franchise, has announced its first Washington location in South Puget Sound. This is big news as the Our Town America business model, a Direct Mail Marketing program specializing in delivering warm community welcome packages filled with free offers for new residents, is a perfect fit for South Puget Sound – a fast-growing city filled with local businesses eager to develop loyal relationships with new customers. […]
If you refer a business who partners with our new mover marketing program, we'll send you a $50 Visa gift card!
We only need a little info! If our database can validate and qualify your move, you will receive your welcome package in approximately 2-6 weeks!
