Our Town America Surprises Deserving Hurricane Irma victims ABC Action News (October 2017) – Hurricane Irma is expected to cost the US an estimated $172 billion worth of damage – including the devastating spoiled food product and revenue losses suffered by countless local restaurant owners in Florida. Power outages shut down restaurants all over town […]
After Thriving in Raleigh, NC, Franchisee Sally Hanson is Expanding to Fort Myers/Naples, FL The calming sounds of waves crashing on the shores. That distinctive feeling of sand running through the toes. The postcard perfect sunsets 365 days a year. It’s a way of life for Raleigh, North Carolina-based Our Town America owner Sally Hanson […]
Deserving Hurricane Harvey victim Surprised with nearly $3,000 Check CBS Houston | Texas (October 2017) – After Hurricane Harvey destroyed her Houston home, Lucia Flores, a Mexican immigrant and single mother of two, has been desperate for a miracle. And on Tuesday, October 3rd, she unexpectedly received thousands of dollars from an unexpected source. Our […]
Now is the time to develop a targeted postcard mailing plan for the upcoming holidays. The fourth quarter is vital – a make or break time that includes football season, Halloween, Veterans Day, Thanksgiving and Christmas. What you do to ensure a strong showing during peak buying season is up to you, but targeted postcard mailings are sure to grab the attention of buyers. […]
So how does one personalize direct mail pieces? How far can one take it? Personalization includes details that attract customers within a cohort, such as common hobbies, beliefs, or lifestyle. The images one chooses on the envelope can be matched to the personal likes or interests of the recipient. If the target likes golfing, then a photo of golf clubs, a long fairway or houses near a green personalizes direct mail intended for that consumer. […]
Marketing experts and business consultants who help companies win more market share always urge clients to build customer loyalty. Why does everyone keep harping on customer loyalty? It’s because loyal customers return repeatedly resulting in you making money. They spend more at your store because they trust your products and customer service. […]
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