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Tag: New Movers

7 Things Millennials Want from Where They Are Moving To

Written by Brittany N. Johnson
What Millennial New Movers Want in a Town

Millennials are on the move, but where are they moving? Millennials (defined as adults born between 1981 and 1996) are one of the most coveted demos in marketing, but finding the right balance for engaging this generation can be tricky. Our Town America commissioned a comprehensive survey and put together a list to help you take your local business marketing to the next level. So, what do Millennials look for in a new city that can help your business set itself apart? Millennials Care About Careers               One surprising piece of homeowner data our survey found was that Millennials care more about careers than you might think! Over 30 percent of our survey said that they relocated for their career for their last move. And that’s not all, 71 percent of Millennials surveyed said they would live in the middle of nowhere for a higher paying job. It’s no secret that jobs drive community growth, and you can bet that Millennials are moving where the jobs are. Millennials Want Convenience               Millennials want convenience in their communities, and that means convenience. Over half of those surveyed (57.4 percent) said that living within walking distance to restaurants and other stores is important to them. A quaint downtown area with diverse local businesses goes a long way in appealing to the Millennial mindset. Everyone knows that Millennials love to shop local, and from boutiques to salons to coffee shops, Millennials are ready to pound the pavement. Delivery Services Matter for Millennials               Even though our survey established that Millennials love walking, that doesn’t mean that they’re above delivery. Our homeowner information shows that two-thirds of survey participants (69 percent) think being in range of delivery services is important. Millennials are also loyal to local businesses. More than 60 percent of our survey said they were highly likely to re-visit a business they received a valuable offer from. Pets Take Precedence for Millennials               America is a nation that loves its pets. Millennials are no exception. The survey found that three in five Millennials have pets. What’s more, is that 70 percent of those pet owners said their pets influenced where they chose to live. Whether it’s dogs, cats, birds, fish, turtles, or bunnies, there’s no question that their furry friends have a big impact on where Millennials choose to live. A community being pet-friendly means much more than big yards. It means pet-friendly shops and ample pet parks for playtime. The same goes for pet-based businesses like grooming services, dog-walkers, and pet-sitters. Everyone Wants Community Events               While only 20 percent of Millennials said they want to live in the big city, over half still said they want to be in a community with lots of exciting events. Food festivals top the list of desirable town attractions with over 69 percent, followed closely by concerts, beer and wine tasting events, sporting events, and family outings. Whether it’s a food truck rodeo, a weekend out at a local brewery, or family fun at a folk-art festival, Millennials want something fun to do together. Millennials Want to Know Their Neighbors               Many people think of Millennials as the new “me” generation, but they might like to think of themselves as the “us” generation. Our survey found that three in four Millennials actually prefer meeting people in person (as opposed to online). Over 44 percent said that it’s very important for them to know the people living around them. A strong and vibrant community with a friendly feel and an air of hospitality can go a long way to bringing in Millennial movers. Housewarming Gifts Mean a Lot to Millennials               It may seem old-fashioned, but Millennials still appreciate a thoughtful housewarming gift. Our survey found that over 80 percent of Millennials would feel more comfortable in a new home or neighborhood if they received a housewarming gift. Even so, only 41.3 percent of survey participants said they’d ever received a housewarming gift. And housewarming gifts go beyond presents. Over 84 percent of our survey said they would jump on a proven offer from a local business. Helping Millennials feel connected to their communities goes a long way to attracting new movers. Connecting Businesses with Millennial Movers We hope this helps to give you a better idea of what inspires Millennials when they choose where to move. One thing is for certain, they want to know what’s out there. Nearly 60 percent of our survey said they wish they had been told more about their new communities after moving in. Whether they receive a welcome guide for new movers or join a new homeowner mailing list, a little info about their new surroundings goes a long way to helping Millennials feel at home. New mover marketing services help keep Millennials informed on local businesses and services while putting your brand in front of a valuable new audience. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Boise, Idaho: A Millennial Dream City complete with Beautiful Scenery

Written by Brittany N. Johnson
Millennials Move to Boise Idaho, Our Town America Survey

Idaho Matters Podcast (June 2019) – According to a new national survey commissioned by Our Town America, the nation’s leading new mover marketing franchise, Millennials aren’t quite as co-dependent as many once chalked them up to be. As it turns out, they’re actually maturing into adulthood pretty nicely, and prioritizing rather common wants and needs when moving to a new city.  Factors like better jobs, higher pay, and benefits have become important to Millennials. Scot and Amy Hecht, Our Town America Franchise Owners in Boise, Idaho, guest star on the Idaho Matters Podcast to discuss survey findings from 650+ Millennial new movers (men and women born between 1981 and 1996). Boise ranked high on the list of desired cities to live in, and it’s no question why! Listen to the Idaho Matters Podcast to gain insight on survey findings.   Some main takeaways that explain just why Boise is a top destination? 59.7% of people choose their dream city based off of good scenery. Boise is a great place for an outdoor lover, as it’s filled with rivers, mountains, canyons, deserts, and lakes. 39.9% of people select their current residence based on price. Boise is ranked #17 out of 125 as a Best Place to Live in the USA by U.S. News. Boise’s affordability is one of its most attractive qualities, particularly when it comes to housing costs. 66.1% of people attend concerts and 26.7% attend plays and musicals. Boise is a cultural hub for jazz music and theater. Many popular music festivals are hosted by the city to remember some of the many famous jazz legends, such as Gene Harris. 24.8% said that their dream city has an easy daily commute. Boise’s average commute time is 22 minutes, which is 4.4 minutes less than the national average, allowing individuals to spend less time in traffic and more time doing what they love. ### *Editor’s Note: *Please cite Our Town America as the source for this survey. *This online survey of 652 men and women was conducted by a third party and commissioned by Our Town America. *Survey participants have no affiliation with Our Town America. About Our Town America For 47 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local neighborhood businesses in a premium welcome package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. Our Town America’s dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its welcome packages, has been one of the key catalysts for the company’s long-term success. In addition, sponsors consistently rave about other unique aspects of the new mover marketing program – such as their ability to reach a brand-new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America’s innovative pinpoint tracking system. Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America’s concept as a viable business opportunity. It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America’s welcome packages each year prove that Our Town America is committed to following through on that mission statement. For more information, visit the Our Town America website at https://www.ourtownamerica.com or call 1-800-497-8360. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Millennials Moving to the Upstate, Greenville

Written by Brittany N. Johnson
Greenville South Carolina Top Desired City Our Town America

WSPA Greenville (June 2019) – Our Town America recently commissioned a survey of more than 650 Millennials to find out what their ideal city to live in is and what their motivations behind moving are. There were a few cities that stood out amongst the rest – Greenville, SC being one of them! Greenville, as locals and visitors will attest to, has many key components that Millennials are searching for. In fact, Livability recently ranked Greenville as the #10 Best Place to Live. But what was so great about Greenville? Well, Millennials want to spend their time outdoors, and thankfully for Greenville, it is one of the top places to ride bikes! There is a vast number of hiking and biking trails, which allow people to easily step away from the city life and enjoy the outdoors without going too far out of the way. Our Town America’s survey showed that near half (48.8%) of Millennials choose their dream city based on the activities that they want to do outdoors. It’s no surprise that those who like to be outdoors also want to bring “man’s best friend”. 3 in 5 Millennials have pets, 70% of whom say their pets influence where they live. Greenville has numerous dog-friendly outdoor patios, and dozens of places to go for a walk with your favorite furry friend. 31% of those surveyed stated that they also look for culture, art and theater when choosing where to live. According to the City of Greenville website, Greenville is home to a large mix of museums and is filled with rich culture. And, of course, careers have to rank high on the list as well – considering most Millennials no longer live at home with their parents. 44.8% of the Millennials surveyed chose their dream city based off how many job opportunities were available. Greenville is ranked #3 for best downtown, and many young professionals are drawn to this area because of the strong job market. So, the newcomers make your city home… now what? That’s where Our Town America steps in. We deliver Welcome Packages right to the mailboxes of new movers – complete with free one-time housewarming gifts redeemable at their local merchants. This is genius and is looked at by tens of thousands of new movers across the country as inviting – not as advertising. In fact, in the recently commissioned survey, 85% of Millennials said they’d take advantage of a local small business offer/freebie, and a whopping 98% said they’d likely revisit the businesses a second time after trying out the first offer. WSPA TV featured Jillian West of Our Town America Greenville this week to discuss the survey results and more! Check out the video clip below! ### *Editor’s Note: *Please cite Our Town America as the source for this survey. *This online survey of 652 men and women was conducted by a third party and commissioned by Our Town America. *Survey participants have no affiliation with Our Town America. About Our Town America For 47 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local neighborhood businesses in a premium welcome package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. Our Town America’s dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its welcome packages, has been one of the key catalysts for the company’s long-term success. In addition, sponsors consistently rave about other unique aspects of the new mover marketing program – such as their ability to reach a brand-new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America’s innovative pinpoint tracking system. Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America’s concept as a viable business opportunity. It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America’s welcome packages each year prove that Our Town America is committed to following through on that mission statement. For more information, visit the Our Town America website at https://www.ourtownamerica.com or call 1-800-497-8360. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Birmingham: A Top Desired City by Millennials per Our Town America Survey

Written by Brittany N. Johnson
Birmingham Alabama Top Desired City

WBMA Birmingham  – According to a new national survey released for May’s National Moving Month and the busy summer moving season – Millennials are growing up. They are choosing where to live based on factors like better jobs, higher pay, and benefits. The survey, commissioned by Our Town America, the nation’s leading new mover marketing franchise, paints a new portrait of the Millennial generation who are often accused of having their priorities backwards.  Millennials are actually eager to move for job opportunities that equate to a better future for themselves and their families. Luke Wood, Our Town America Franchise Owner in Birmingham, Alabama, sits down with WBMA TV to discuss survey results from more than 650 Millennial new movers (men and women born between 1981 and 1996). Birmingham ranked high on the list of desired cities to live in! Watch the video below, recently featured on WBMA TV in Birmingham, to gain insight on survey findings. The national survey reveals: More than half (58 percent) would move to a city they don’t like for the right job 71 percent would choose to move for a higher paying job in the middle of nowhere over a lower paying job in their dream city Nearly 1 in 3 (30 percent) made their most recent move for their career 39% said price mattered most when selecting current residence – well guess what? Birmingham was recently named as one of nation’s 10 most affordable cities. Those who moved for a job cite higher salary and better benefits as top reasons for the move 86 percent of Millennials who live with their parents or relatives want to move out 84 percent of Millennials plan to buy a home Most Millennials (72 percent) said they don’t live in their dream city; the reasons are practical and calculated.  “Price,” “the neighborhood,” and “proximity to work” were the top three reasons Millennials moved to their current city. Millennials also love to have fun, but want to keep it close to home…in a place their dog can be comfortable too.   The survey shows convenience wins with Millennials on the move.   Respondents said their home must be: Within range of delivery services (69 percent) Within walking distance to restaurants and stores (57 percent) Home to great community events (53 percent) – the top five favorites, in order, were food festivals, concerts, sporting events, bar hopping/wine tasting, and family-friendly events And a great fit for their pet(s) – 3 in 5 Millennials have pets, 70 percent of whom say pets influence where they live And so much for bright lights, big city.   When asked about their ideal living situation: 80 percent said they’d prefer a different option other than “Big City Life” More than 1/3 (35 percent) of those surveyed would choose to move an Uber ride away from the city 1 out of 4 (25 percent) want to move to the suburbs, living even further away from the city Only 1 out of 5 want to move to the city (20 percent), barely beating out the rural boonies (19 percent) as the ideal living situation for Millennials The survey also shows that when Millennials move, this Phone-in-Face generation actually craves Face-to-Face connection with new neighbors. 76 percent say they’d prefer to meet new people in person rather than online 44 percent try to meet their neighbors 80 percent say they’d love a housewarming gift and 45 percent say they have given a housewarming gift Those who don’t try to meet their neighbors say it’s because they’re concerned with safety when knocking on doors More than 2 in 5 (41 percent) fear that social media has become the new neighborhood Millennial respondents say their ideal city has good scenery, great weather, fun outdoor activities, and plenty of job opportunities. Over 48% said they want to have outdoor activities available to them in their dream city. Thankfully, Birmingham is known for providing access to plenty of outdoor activities including great walking tours, botanical gardens, biking, cable skiing, hiking and more! The study also shows that if Millennial is new to town, they’d love a new business to welcome them. 85 percent say they’d take advantage of a local small business offer/freebie (like a free meal or haircut).  Almost all (98%) say they’d likely revisit the business after trying out the offer. ### *Editor’s Note: *Please cite Our Town America as the source for this survey. *This online survey of 652 men and women was conducted by a third party and commissioned by Our Town America. *Survey participants have no affiliation with Our Town America. About Our Town America For 47 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local neighborhood businesses in a premium welcome package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. Our Town America’s dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its welcome packages, has been one of the key catalysts for the company’s long-term success. In addition, sponsors consistently rave about other unique aspects of the new mover marketing program – such as their ability to reach a brand-new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America’s innovative pinpoint tracking system. Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America’s concept as a viable business opportunity. It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America’s welcome packages each year prove that Our Town America […]

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New National Moving Month Survey Reveals Why Millennials Move

Written by Brittany N. Johnson
Why Millennials Move Our Town America New Mover Marketing

WRAZ Raleigh (May 2019) – Millennials are growing up, and a new national survey – released just in time for May’s National Moving Month and the busy summer moving season – indicates they may be aging out of a YOLO, carefree-phase. Instead, Millennials are choosing where they live based on factors that would make their parents proud (like better jobs, higher pay, and benefits). In fact, do we dare say it?  Millennials – ranging from age 22 and graduating college to age 38 and having families – are starting to sound a lot like their parents! The surprising new national survey of more than 650 Millennial men and women (born 1981 – 1996) who have moved in the last five years shows Millennials would forfeit living in a fun, dream city for a job that pays well with good benefits.   And get this – they desperately want to get rid of mom’s couch and plan to buy their own home. The survey, commissioned by Our Town America, the nation’s leading new mover marketing franchise, paints a new portrait of the “non-committal slacker” generation often accused of prioritizing selfies over salaries.   Rather than Uber from adventure to adventure, Millennials are eager to move for job opportunities that equate to a better future for themselves and their families. Watch the video below, recently featured on WRAZ TV in Raleigh, to gain insight on survey findings. The national survey reveals: More than half (58 percent) would move to a city they don’t like for the right job 71 percent would choose to move for a higher paying job in the middle of nowhere over a lower paying job in their dream city Nearly 1 in 3 (30 percent) made their most recent move for their career Those who moved for a job cite higher salary and better benefits as top reasons for the move 86 percent of Millennials who live with their parents or relatives want to move out 84 percent of Millennials plan to buy a home Most Millennials (72 percent) said they don’t live in their dream city; the reasons are practical and calculated.  “Price,” “the neighborhood,” and “proximity to work” were the top three reasons Millennials moved to their current city. Of course, Millennials also love to have fun, but want to keep it close to home…in a place Rover can roam.   The survey shows convenience wins with Millennials on the move.   Respondents said their home must be: Within range of delivery services (69 percent) Within walking distance to restaurants and stores (57 percent) Home to great community events (53 percent) – the top five favorites, in order, were food festivals, concerts, sporting events, bar hopping/wine tasting, and family-friendly events And a great fit for their pet(s) – 3 in 5 Millennials have pets, 70 percent of whom say pets influence where they live And so much for bright lights, big city.   When asked about their ideal living situation: 80 percent said they’d prefer a different option other than “Big City Life” More than 1/3 (35 percent) of those surveyed would choose to move an Uber ride away from the city 1 out of 4 (25 percent) want to move to the suburbs, living even further away from the city Only 1 out of 5 want to move to the city (20 percent), barely beating out the rural boonies (19 percent) as the ideal living situation for Millennials The survey also shows when Millennials move, this Phone-in-Face generation actually craves Face-to-Face connection with new neighbors. 76 percent say they’d prefer to meet new people in person rather than online 44 percent try to meet their neighbors 80 percent say they’d love a housewarming gift and 45 percent say they have given a housewarming gift Those who don’t try to meet their neighbors say it’s because they’re concerned with safety when knocking on doors More than 2 in 5 (41 percent) fear that social media has become the new neighborhood “Millennials are growing up, and they’re turning down pie-in-the-sky ‘dream cities’ for places that offer a better quality of life,” says Our Town America’s CEO Michael Plummer, Jr.  “They’re seeking careers that provide good pay and benefits so they can have families and buy a home someday.   It’s also clear they want to live close to an active social scene and develop real connections with neighbors. The cities that check those ‘wish list’ boxes will soon see a boom of Millennial movers.” Millennial respondents say their ideal city has good scenery, great weather, fun outdoor activities, and plenty of job opportunities.  The study also shows that if Millennial is new to town, they’d love a new business to welcome them. 85 percent say they’d take advantage of a local small business offer/freebie (like a free meal or haircut).  Almost all (98%) say they’d likely revisit the business after trying out the offer. “This survey shows that Millennials crave social connection – the warm and fuzzy feeling they remember from their childhood neighborhoods,” says Plummer.   “It also shows Millennials are on the move and on a mission to build a better life for themselves and their families.  Therefore, the local businesses who reach out and make these Millennial movers feel welcome in their new community will have loyal customers for life.” ### *Editor’s Note: *Please cite Our Town America as the source for this survey. *This online survey of 652 men and women was conducted by a third party and commissioned by Our Town America. *Survey participants have no affiliation with Our Town America.   About Our Town America For 47 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local neighborhood businesses in a premium welcome package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. Our Town America’s dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one […]

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Marketing Mogul, Tom Feltenstein, and Our Town America Team Up to Empower 60+ Small Business Owners

Written by Brittany N. Johnson
Tom Feltenstein Marketing Mogul Our Town America Keynote Speaker

TAMPA, Fla. (April 2019) – Our Town America, the nation’s premier New Mover Marketing franchise, recently hosted Keynote Speaker, Author and Marketing Visionary, Tom Feltenstein, at their annual franchise convention. Feltenstein has been a Marketing mogul for over 30 years and, much like Our Town America, is known to be an expert in the industry. Our Town America, which was founded in 1972, has been holding annual conventions since 2005 when they first began franchising.  The company hosts a variety of sessions ranging from sales & marketing tips to how to make the most of the tools provided to the franchisees, such as their constantly-improving technology including mobile applications, the CRM, USPS Every Door Direct Mail®, and more. However, the company knows that, for many, the most motivating session can be one that focuses on internal drive. At this year’s convention, Feltenstein’s session focus was ‘how to be remarkable’ and what that can do for your bottom line. At the core of being remarkable is taking customer engagement to a whole new level by going above and beyond expectations to deliver extraordinary value to your customers. This lines up perfectly with Our Town America’s core beliefs. The company’s convention theme this year was ‘Mission Possible: The Code to Success’. The convention was centered on all that is possible for the franchisees if they are relentless in their work ethic & pursuit of excellence. This duo, Tom Feltenstein and Our Town America, as many of the 60+ franchisees noted, is ‘one for the books’. And what’s more: Feltenstein is already a firm believer in marketing to new movers. With decades of marketing and advertising success under his belt, he has a respect for this niche market – knowing just how loyal these new customers can be to searching businesses. The company and their many franchisees look forward to another year of prosperity, fueled by innovation, commitment to excellence & Feltenstein’s powerful and impactful presentation during this year’s Convention: That success will always be based on understanding what the customer wants & needs. ### About Our Town America For 47 years, Our Town America has been connecting new movers with local businesses by helping turn them into long-term, loyal customers.   As the leaders in New Mover Marketing, they use a mix of proven and perfected methods of direct mail and new technologies to focus exactly on the businesses ideal type of customer.  Through their mobile app, they are 100% trackable and also offer demographically targeted full-color postcard mailings, EDDM, and more. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. Our Town America’s dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its welcome packages, has been one of the key catalysts for the company’s long-term success. In addition, sponsors consistently rave about other unique aspects of the New Mover Marketing program – such as their ability to reach a brand-new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America’s innovative pinpoint tracking system. Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America’s concept as a viable business opportunity. It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America’s welcome packages each year prove that Our Town America is committed to following through on that mission statement. For more information, visit the Our Town America website at https://www.ourtownamerica.com/. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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New Homeowner Marketing Tips: Reach New Movers

Written by Brittany N. Johnson
New Mover Marketing Reach New Movers Our Town America

Every business owner needs to work hard to keep loyal customers – but, in order to grow, you have to find new ones. Seriously, it’s kind of a rule. Sure, you can get a lot of mileage out of repeat customers and finding new services or products for your existing base. But eventually, if you’re going to experience serious growth, you have to bring in new people to your business. That’s why New Homeowner Marketing is so important for companies, especially those local businesses that rely on foot traffic from the community. It’s a way of finding potential customers who have just moved to the area. It gives you the chance to meet them before they have settled in and possibly chosen your competitor at random and then decided that’s their favorite place to do business. Not convinced how important New Homeowner Marketing is yet? Think about the following.   New homeowners haven’t fallen into a routine yet. We are creatures of habit. We tend to wake up at the same time, go to bed at the same time. We eat at the same group of restaurants, shop at the same stores and so on. Even the people who think of themselves as not falling into a routine probably are in a routine. Some young adults, for instance, may say, “No, I haven’t fallen into a rut. I go out and have fun every Friday night.” Well, okay, but that’s the definition of a habit! And if you own a nightclub or bar, you want those people to know about you. It really doesn’t matter if we consider ourselves wild and crazy or boring and stodgy – we crave predictability, and for practical reasons. You’re going to choose one bank, one doctor and one dentist; it’s too much of a hassle and cost inefficient to bounce from different banks, healthcare providers, insurance agents and so on, from year to year. Unless you’re getting terrible or mediocre service, you’re probably going to move into the area, choose who to bank and receive medical care from, and that’s it. You’re locked in – for months or years, and depending on how long you live there, possibly even for life. Even restaurants – you may like to experiment and go to quite a few different places, but if you want good carryout in a hurry, for instance, you’re probably going to soon have your favorites. New Homeowner Marketing allows you to become that favorite.   But how do you find those new homeowners (and renters)? Well, you’re at the Our Town America website. You’ve probably figured that we’re going to suggest you work with an Our Town America franchise owner in your backyard. Our Town America has been specializing in new homeowner marketing since 1972. We have it down to a science. We can reach virtually anybody you’re interested in targeting. You want to reach new apartment dwellers? You want to reach new homeowners? You want families who are new to the area? Single family dwelling units? Multi family dwelling units? We can do that, too. We don’t market to everybody – we market to the new homeowners and renters who are amongst your target audience. And we do that with our state-of-the-art, ever evolving, new homeowner marketing technology.   But how do you know you’re actually being successful in reaching the people you want to reach? Good question. At least, that’s what we imagine you’re wondering. Again, it comes back to our state-of-the-art new homeowner marketing technology. When you send personalized welcome packages to potential customers, and they use the gift certificates they’ve been given, we can track that – and not only know that they used them, we can automatically send follow-up direct mailings, so they have more incentive to come back and start creating a habit and pattern of coming to your business. And you can literally track your return on your investment on your smartphone. But maybe the best thing about new homeowner marketing is that people want to hear from you. They do. People aren’t always excited by conventional direct mailings, but when you’re new to a neighborhood, and you’re wondering what’s out there, those first batches of mail, all mail, can be like getting mail from a friend. When you’re new in town, you want to know what’s out there and what’s worth exploring and trying. New homeowner marketing makes the case that when people are going places, your business is at the top of their list. Interested in learning more about how Our Town America can help your business create loyal, long-lasting relationships with new movers?   Get started here – https://www.ourtownamerica.com/meet-us/.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Announces 2018 New Mover Survey Winner

Written by Brittany N. Johnson
Our Town America 2019 New Mover Survey Winner with Jet's Pizza and Our Town America Owner

Franchising.com (April 2019) – Our Town America, the nation’s premier New Mover Marketing franchise, recently named Patrick and Carey Clinton as the 2018 New Mover Survey Drawing Winner. Patrick and Carey, along with their three children, Lucas, Caleb and Amelia, were awarded the grand prize of $3,000. The Clinton family recently moved to Tampa, FL from San Diego. Upon arrival in Florida, the Clintons were welcomed with an Our Town America New Mover Welcome Package, a personalized collection of useful, one-time offers from local businesses such as Jet’s Pizza. This welcome package helps new residents acclimate to their new neighborhood while supporting the local economy. Carey was one of tens of thousands of new movers from across the country who completed the annual survey found within the package. “We are so excited to have won this award! Filling out the survey was so easy; it was definitely worth it,” says Carey Clinton. “I’m a huge fan of Our Town America. As a military family, we’ve moved around quite a bit. As we settle into a new town, we are always on the lookout for new places to eat in our neighborhood. Through Our Town America, we found our favorite pizza, lunch and date spots around town. I can’t recommend Our Town America enough to other new movers.” The check presentation ceremony took place on Wednesday, April 3 at Jet’s Pizza, located at 14624 N Dale Mabry, Tampa, FL 33618. Local Our Town America franchisee Michael Avallone presented the check on behalf of Our Town America. “Throughout my childhood and early career, I was constantly moving from town to town. I know how hard it can be to settle into a new neighborhood, which is why I have such a passion for helping movers connect with local businesses,” says Avallone. “I am so proud to be a part of the Our Town America team as a franchisee. And I am thrilled that this year’s big winner was in Tampa, so I have the opportunity to participate. I was very excited for the opportunity to show our appreciation for local new movers and present the Clinton family with the $3,000 check!” Our Town America has been helping businesses across the nation capture the attention of new movers for 47 years. Capitalizing on new residents gives local businesses a competitive edge. By providing new movers with unique coupons and deals straight to their mailbox, Our Town America helps stimulate the economy on a local level. Tampa-area businesses who are interested in the Our Town America program can complete a contact form or call franchise owner Michael Avallone at (614) 378-2977. For more information on the New Mover Survey, visit OurTownAmerica.com. About Our Town America For 47 years, Our Town America has been connecting new movers with local businesses by helping turn them into long-term, loyal customers. As the leaders in New Mover Marketing, they use a mix of proven and perfected methods of direct mail and new technologies to focus exactly on the businesses ideal type of customer. Through their mobile app, they are 100% trackable and also offer demographically targeted full-color postcard mailings, EDDM, and more. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. Our Town America’s dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its welcome packages, has been one of the key catalysts for the company’s long-term success. In addition, sponsors consistently rave about other unique aspects of the New Mover Marketing program – such as their ability to reach a brand-new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America’s innovative pinpoint tracking system. Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America’s concept as a viable business opportunity. It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America’s welcome packages each year prove that Our Town America is committed to following through on that mission statement. For more information, visit the Our Town America website at https://www.ourtownamerica.com/. Source: Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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After Hurricane Florence WBTV Reports on Our Town America

Written by Brittany N. Johnson
Hurricane Florence Assistance Good Neighbor Day Our Town America

WBTV Charlotte (September 2018) –Hurricane Florence flooded the Carolinas with a record-setting 24 inches of rainfall.   In fact, according to Moody’s Analytics, the total damage caused by Florence is estimated at $17-22 billion – making the hurricane one of the 10 costliest in history. Florence’s impact is, and will continue to be, devastating for tens of thousands of business owners throughout North and South Carolina who will spend months, potentially years, getting their lives – and businesses – back on track. This makes this year’s National Good Neighbor Day (September 28) more important than ever in Charlotte and other communities throughout the Carolinas.   And one local business owner, Jane McElhaney, is trying to make it an uplifting day for local business owners with the “Charlotte Small Biz Storm Response Squad.”   She will travel all over Charlotte on September 28th to surprise local business owners with balloons, food, gifts and a helping hand! McElhaney created the “Charlotte Small Biz Storm Response Squad” to thank small businesses for being fantastic neighbors every day of the year – creating jobs, providing goods, keeping our local economy chugging, etc. – and remind them that the local community has their back as they pick up the pieces post-Florence. President Jimmy Carter issued Proclamation 4601 in 1978 to recognize National Good Neighbor Day as a national holiday.   Carter’s reasoning was that “the noblest human concern is concern for others” and a sense of community is nurtured when everyone feels “part of a larger family.”   McElhaney’s mission is to ensure all local business owners know good neighbors are there for them in the wake of the storm. Watch video below for full story.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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