Grab the Consumer’s AttentionDirect mail marketing pros and local business owners will tell you that crafting a mail piece that doesn’t get thrown away is the greatest challenge they face. According to 41pounds.com, a group that measures such things, Americans receive 41 pounds of direct marketing mail each year. Not only that, but 44 percent of it ends up in the trash without being read. […]
Tag: New Movers
Our Town America Franchise Celebrates 45 Years, New Look, & New Headquarters
Our Town America celebrates its 45th anniversary this year and it’s just about to close a deal on a new 44,000 sqft space for its headquarters in Pinellas Park just outside of Tampa. The pending move and the milestone anniversary are just two elements of what promises to be a busy year for the franchise. Our Town America connects people who have just moved into a neighborhood with local businesses in that neighborhood by direct mailing the new resident a welcoming envelope filled with gift certificates from the local businesses. […]
Small Business Support Squad Giving Back To Local Small Businesses
WUSF Radio (November 2016) – Some small businesses throughout the Tampa Bay area will be getting surprise visits this week, as part of the inaugural “Small Business Support Squad”. The “Small Business Support Squad” was created by Our Town America, a national marketing firm that targets new residents and businesses, to thank small businesses. Melissa Nelson helped create the support squad, […]
Our Town America knows Small Businesses mean Big Business – WBTV Charlotte
WBTV Charlotte (November 2016) – This year, for the second year in a row, for Small Business Saturday, Jane and Tom McElhaney of Our Town America of Charlotte will head out to thank small business owners for everything they do for our community. Small Business Saturday, the shopping holiday held the Saturday after Thanksgiving, encouraging shoppers to patronize small and […]
How New Mover Marketing Varies From Typical Direct Mail
You know who your favorite customers are, right? You’re probably thinking of one of them right now… the ones that order the same thing each time they come into your business, or they come in on the same day every week, or even every day of the week! These are the customers you get to know the best, […]
Promoting your Business through Small Business Saturday
Halloween has passed and the holiday season is in full swing. While there are many opportunities to promote your business this holiday season, one of the more unconventional ways is through the Small Business Saturday event hosted the Saturday after Thanksgiving (it falls on November 26th this year). While Black Friday is a day for […]
How Small Businesses Can Generate Revenue During Off-season
Let’s face it, every business has a slow season. Businesses located in vacation destinations are a more extreme example. Most try their very best to make the most of their yearly revenue during the in-season months, and sometimes struggle during the off-season to generate revenue at all. This can generate quite a bit of stress on […]
Auto Dealer Best Practice: Welcome Newcomers to Town
The average American will move about 11 times in his or her lifetime, according to the U.S. Census Bureau. For auto dealers, that statistic represents an opportunity to connect with newcomers, potentially bringing in new revenue and building loyalty. The question for dealers, though, is how to bring those newcomers into the showroom or service center. […]
Our Town America Expands Reach for Minnesota Business Owners
Our Town America, the nation’s premier New Mover Marketing franchise, recently opened its fifth Minnesota location, further expanding its reach in a state that was recently ranked #1 for businesses and families alike*. […]
Our Town America 2016 Top Low-Cost Franchise
Franchise Business Review – For their 2016 Top Low-Cost Franchises Report, Franchise Business Review surveyed over 11,000 franchisees representing 125 low-cost brands to identify the top low-cost franchises with the most satisfied franchisees. Our Town America is ranked one of the best in this comprehensive list of businesses under $100k. Our Town America is the leading […]