More than 40 years ago, Michael Plummer owned a pizzeria in Iowa and was struggling to find the best way to get new customers through his doors. If he could just get them to try his pizza, he knew they would fall in love with it, but he needed to find the best way to […]
Tag: Welcome Packages
Rising To The Top In An Ocean of Offers
According to the United States Census Bureau, 11.6% of the U.S. population moved between 2010 to 2011. New movers, and all of their attendant needs and requirements, represent a sizable opportunity for marketers. But at the same time, new movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting […]
Marketing to New Residents Pay Dividends For Business Owners Of North Carolina
It is a harsh reality, but the economy is not improving and business owners in Wilmington area are feeling the pressure as businesses and consumers continue to cut costs. What can the small business owner do to survive when things get (and stay) difficult? This information may be surprising, but marketing to new residents is […]
New Movers Are the Key to Attracting and Keeping Loyal Customers
Retail Merchandiser Blog, August 27, 2012 – In today’s world, local businesses have more marketing tools at their fingertips than ever before. The explosion of online marketing concepts has made a big impact on the way consumers think about and react to campaigns. In fact, the emergence of social media gives consumers the power to […]
Grocery Headquarters – Food Forum: Moving Targets
According to the USDA, the average family spends upwards of $954 a month on groceries, so it is no exaggeration when grocery stores claim each one is a valuable customer. The problem is, our most recent Census suggests that more than 40 million people move each year, costing each grocery store a sizeable chunk of […]
Sisters Find Success Helping Local Businesses
Six years ago, sisters Heather Wahl and Jess Damiani were both unemployed and wondering how they’d make ends meet for themselves and their children. Today, Wahl and Damiani are supporting their families — while helping new families get acquainted with their communities. Wahl and Damiani are franchisees with Our Town America, a nationwide company that […]
Hy-Vee Store Sets Sights on Its Newest Neighbors
Moving to a new area is always a stressful event, and most businesses recognize the importance of making a good first impression on new customers. So, being the first supermarket to greet a family to town and offer them free groceries as an incentive to visit a store can be a great way to generate […]