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Featured Franchisees: Su Hartung and Morgan Garcia of Our Town America

Franchise Owners Success with New Mover Marketing Our Town America

Our Town America is family-oriented and offers a high level of support and training for owners. They’ve been around for 41 years and had a high Better Business Bureau rating. Their program and mission are very attractive to the small businesses we assist and new families in a community.” Click HERE to read what Our Town America’s East DuPage franchisees, Su Hartung and Morgan Garcia, have to say. Source: Franchise Business Review   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Local Business Familiarizes Newcomers With Community

Local Business Welcomes New Movers to Community Our Town America

One local business is building on its success in connecting new residents with area services and businesses. After 12 years as a stay-at-home mom, Jane McElhaney and her husband, Tom, bought an Our Town America franchise in 2007 that served most of Charlotte.  She had a sales background and liked that the company was family-owned and focused on the community. “Our Town America welcomes new families to the area and introduces them to businesses in the community,” McElhaney said.  “It’s a great way to reach out to new folks and make them feel comfortable in their new home and their new neighborhood.” Our Town America was started in 1972 by Michael Plummer, who owned a restaurant at the time.  He found that offering pizza and hospitality to new residents built his customer base. The company is now headquartered in Pinellas Park, FL., where it has 60 employees and oversees 25 regional offices. McElhaney said that Our Town America focuses on direct mailings that are targeted to new residents in specific zip codes.  The mailers go out monthly and include one-time gift certificates to businesses within a few miles of the residence. “The benefit to the business is every month we are driving new customers in the doors,” McElhaney said. When the gift certificates are used, the information is tracked, which allows Our Town America to keep records of which families are trying each business. Our Town America – Charlotte has also expanded its targeted marketing program to include postcards mailed to specific groups.  For example, the company recently sent a color postcard for a children’s shoe store to households with children in a certain age group. In 2011, McElhaney bought out the other Our Town America franchise in Charlotte, which covered South Charlotte and the surrounding areas.  She doubled her business and now covers all of Charlotte.  She is expanding into the Lake Norman and Concord/Kannapolis areas. She works with national and local businesses, including Chick-Fil-A, and local businesses such as Artisans Salon in Fort Mill and Indian Land Animal Hospital, which has worked with Our Town America for five years. Indian Land Animal Hospital owners Lisa Shaw and David Grindstaff began working with McElhaney soon after opening five years ago, and the practice has been so successful that Shaw and Grindstaff have opened another business: Continental Boarding in southwest Charlotte. Our Town America – Charlotte can be reached at 704-341-4982 or mcelhaney.jane@ourtown.net. Click here to read article straight from the South Charlotte News.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Layoff Kick-Starts Small Business

Small Business Franchise Success New Mover Marketing Our Town America

In the 30 years Su Hartung spent working in corporate America, she occasionally felt the itch to leave it all behind, but as a single mom, she didn’t feel she could afford to give up the perceived security of a full-time salary. When she was 60 years old, however, Hartung was laid off after a company buyout. Finding few career options for a seasoned corporate executive, she parlayed her decades of sales and marketing experience and used a portion of her buyout package and part of her 401(k) to come up with the initial $47,500 investment she needed to buy an Our Town America franchise in DeKalb, Illinois. For the mom who once put her own entrepreneurial dreams on hold for the sake of her family, owning the franchise has even deeper meaning: She and her daughter are now business partners. Read More at the Huffington Post > Source: Huffington Post Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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A Great Start In Milwaukee

Lauren Tatum was born and bred in Milwaukee, but she recently moved to West Allis with her little one. Her new neighbors are a friendly bunch, but it’s not like the old days when you might be welcomed with warm cookies. She did get a welcome package though. It came in the mail from an organization called Our Town America. “When I first saw it I thought oh, junk mail! But then I did go ahead and open it up and I saw these different coupons and thought wow, what a really great organization. This is really nice,” Tatum explains. Request full article. Source: CBS 58 News Milwaukee Photo: SomethingForTheEyes.com Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Announces 2012 Annual Survey Winner

2012 Annual Survey Winner Our Town America

Our Town America, the nation’s leading new mover marketing franchise, just announced that Charlotte’s very own Robert and Jami Haynes have won the annual Our Town America new mover survey award. Last year, after their move to the Charlotte area, the Haynes’ became one of the millions of new movers nationwide to receive the annual survey as part of the Our Town America welcoming package. They took the time to complete the survey, and months later, their name was randomly selected from thousands of completed surveys to win either a three day cruise for two or a no strings attached furniture shopping spree for their new home. Both prizes were valued at $1,000 and covered in full by the Pinellas Park, FL based Our Town America corporate office. According to Jami Haynes, the $1,000 shopping spree at Furniture Factory Outlet World in Waxhaw was the better fit for her and her husband as newlyweds looking to start a family in their new home. Read More… Source: PR Web, February 17, 2014 Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Wins 2013 Franchisee Satisfaction Awards

Franchise Award Franchise Business Review 2014 Our Town America

Our Town America, the nation’s first and fastest growing new mover direct marketing franchise, has been named one of the top winners in the 2013 Franchise Satisfaction Awards. This year, Our Town America ranked #2 of all advertising and sales franchises, #5 in franchises under 50 units and #46 in the Top 50 Best of the Best franchises. This is part of a national project that looks at franchisee satisfaction with some of the country’s most popular franchise brands. Read More Here Source: Below the Radar News Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Helps Hair Salons Stay a Cut Above

Even in the recession resistant hair care industry, a rapidly changing economic environment has many salon and barbershop owners searching for answers. They’ve tried every marketing tactic in the book and still can’t find a way to separate their salon from the competition. That’s not the case for Milwaukee-based Sport Clips owner, Wally Sauthoff, and Tampa-based boutique salon owner, Geo Sweeney, and hundreds of other salon owners around the country who benefited from Our Town America’s unique new mover marketing program in 2012. As Wally and Geo suggest below, Our Town America works particularly well for hair salons because their warm gift certificate packages reach men and women shortly after their move, right when they are seeking their new go-to hair care partner. In order to build off that success in 2013, Michael Plummer Jr. and the Our Town America team announced their enhanced loyalty program to their sponsors that mails additional offers to new movers who redeem their first gift certificate. As Plummer suggests, this loyalty program works particularly well for hair salon owners who must make a consistent impression on clients who demand the perfect haircut each and every time. “While the hair care industry is recession resistant, it is also fiercely competitive and salon owners face local markets that seemingly get more crowded each day,” says Michael Plummer Jr., CEO of Our Town America. “Executing a category exclusive new mover program that is supplemented by a powerful loyalty program is one of the few ways these owners can secure a significant competitive advantage over other hair care companies in their area.” “All new movers, regardless of sex, are seeking their new hair care partner and they need an answer fast,” says Plummer. “Reaching them first with an aggressive offer in a warm welcoming package is the best way to make a strong first impression that gets customers in the door. Following that up with offers rewarding them for their first visit, and delivering quality haircuts and customer service, is what inspires long term loyalty.” Epsilon’s New Mover Reports help to draw similar conclusions – direct marketing is highly valued by new movers. The report, which reached just under 1,000 movers and non-movers nationwide revealed the following information that supports that conclusion: More than 53 million people move each year. Most movers are younger people moving great distances who have little knowledge of the local businesses that can provide the products/services they need. Contrary to popular belief, direct marketing, specifically new mover marketing, is highly valued by Gen Y millennials. The number of people moving has increased steadily since 2009, but new home sales from 2011 suggest an 80% in the past seven years. This means the pool of renters has increased substantially and people move more often. “While these numbers can, and do, apply to any industry, it is especially important for hair care companies who must reach and impact new movers to remain profitable,” says Marilyn Imparato, Our Town America’s Director of Sales and Marketing. “To generate the biggest bang for their buck, it is imperative for hair care companies to understand how to reach out to today’s new mover in order to make a strong impression. Simply sending a casual coupon won’t make them feel special – they must be willing to make a good will gesture that makes a big statement illustrating that they sincerely want to welcome them to the community and would like to have them as a long-term, loyal customer.” Milwaukee-based Wally Sauthoff, profiled above, agrees that nothing says “welcome to the neighborhood” like a free haircut. “We have a unique business model at Sport Clips in that we focus exclusively on the male consumer,” says Sauthoff. “However, too few potential customers understand that we deliver a unique, old-school barber shop experience and an MVP experience well worth a few extra bucks. The Our Town America package has allowed us to deliver that message to men along with a free haircut as soon as they come to town when they are actively seeking a new hair care partner and it’s made all the difference.” The numbers back him up. In the last three and a half years, Wally has realized an overall response rate of more than 8%. Similarly, Tampa-based Geo Sweeney, also profiled above, has thrived using Our Town America’s program as his only marketing tool for the last fourteen years. “My salon is located in a high end residential area where people are constantly moving in and out of nearby condos,” says Sweeney. “Because of that consistent customer turnover, an effective new mover marketing program is critically important to my success. I have been with Our Town America for more than fourteen years and don’t even have to pay attention to the specific monthly fee or ROI because the ROI has been consistently there. I know it’s working because I see new faces bringing in the certificates each month who really appreciate the genuine offer and will come back for more appointments if we deliver a quality experience. What more could I ask for?” Sauthoff and Sweeney aren’t isolated examples either. According to Our Town America, hair care sponsors using their new mover program have seen response rates as high as 8% very often. For more information on Our Town America, complete a Contact form. Source: CBS Money Watch/ Yahoo! Finance   Steven SgroiSteven is Our Town America’s corporate sales manager and oversees the national sales team. www.ourtownamerica.com […]

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Rising To The Top In An Ocean of Offers

New Movers Our Town America

According to the United States Census Bureau, 11.6% of the U.S. population moved between 2010 to 2011. New movers, and all of their attendant needs and requirements, represent a sizable opportunity for marketers. But at the same time, new movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer grabs attention. “Marketers need to understand that new movers are not the same as existing residents, and they need to target them differently,” says Marilyn Imparato, director of sales and marketing of new mover direct marketing organization Our Town America. Read More Here … Source: Direct Marketing News, December 04, 2012 Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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