It is a harsh reality, but the economy is not improving and business owners in Wilmington area are feeling the pressure as businesses and consumers continue to cut costs. What can the small business owner do to survive when things get (and stay) difficult? This information may be surprising, but marketing to new residents is […]
Category: Blog
New Movers Are the Key to Attracting and Keeping Loyal Customers
Retail Merchandiser Blog, August 27, 2012 – In today’s world, local businesses have more marketing tools at their fingertips than ever before. The explosion of online marketing concepts has made a big impact on the way consumers think about and react to campaigns. In fact, the emergence of social media gives consumers the power to […]
Grocery Headquarters – Food Forum: Moving Targets
According to the USDA, the average family spends upwards of $954 a month on groceries, so it is no exaggeration when grocery stores claim each one is a valuable customer. The problem is, our most recent Census suggests that more than 40 million people move each year, costing each grocery store a sizeable chunk of […]
Sisters Find Success Helping Local Businesses
Six years ago, sisters Heather Wahl and Jess Damiani were both unemployed and wondering how they’d make ends meet for themselves and their children. Today, Wahl and Damiani are supporting their families — while helping new families get acquainted with their communities. Wahl and Damiani are franchisees with Our Town America, a nationwide company that […]
Hy-Vee Store Sets Sights on Its Newest Neighbors
Moving to a new area is always a stressful event, and most businesses recognize the importance of making a good first impression on new customers. So, being the first supermarket to greet a family to town and offer them free groceries as an incentive to visit a store can be a great way to generate […]
Our Town America Rated Top Franchises in 2012
Our Town America Rated in Top Franchises in 2012 by Franchise Business Review. Franchise Business Review created the Franchisee Satisfaction Awards to pay tribute to companies that are “doing it right” – putting their franchisees first and focusing on the things that matter most. This year, a total of 155 franchise brands received our prestigious […]
Our Town America Rated Top Franchises in 2011
Our Town America rated Top Franchises in 2011 in Franchise Business Review. Read More Here… Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]
IFA Franchise Congress Members Strengthen SBA, Lawmaker Ties
In Florida’s 10th District, Our Town America owner Michael Plummer Jr. hosted Rep. Bill Young’s (RFla.-10) Legislative Director Brad Stine. With the congressman recovering from recent surgery, Plummer used this recess opportunity to build a productive relationship with Rep. Young’s key staff. After a facility tour and explanation of how Our Town America operates within the […]
PMQ Aug 2011 Idea Zone Top IDEA!
You’ve just moved to a new town. So where do you eat pizza? At the pizzeria that invites you in for a free pie, of course! Get Them Hooked How do you sniff out the newbies in town? Try utilizing a direct mailing company with more than 39 years of experience to target new residents […]
Grocery Stores Making Lasting Impact With New Mover Direct Mail Programs
Millions of Americans, 40 million a year according to the most recent census, move each year and are forced to develop a relationship with their new “go-to” grocery store. More important than their staple pizza joint or dry cleaner, their grocery store is like their home away from home – it’s where they get food […]