Marketing experts and business consultants who help companies win more market share always urge clients to build customer loyalty. Why does everyone keep harping on customer loyalty? It’s because loyal customers return repeatedly resulting in you making money. They spend more at your store because they trust your products and customer service. […]
Category: Local Business
Maximizing Your Marketing Budget
Your marketing is underway whether you have a plan or not. That sign above your store? That’s marketing. How you treat customers? That’s marketing. What your customers tell their friends? That’s marketing. Read on for more ways to identify marketing within your business. […]
The Our Town America Advantage for Dry Cleaners
Fabricare (July/ August 2017) – Let’s face it – the dry-cleaning industry has taken a hit in today’s modern working world. According to recent statistics from IBISWorld, dry cleaners are currently experiencing a marked decline in revenue and traffic. More people are working from home and more employers are relaxing dress codes at the office – […]
Leading the Modern-day Denver Gold Rush
The Gold Rush of the 1860s brought thousands of people to what is now Colorado, all trying their luck at striking it rich. Towns sprung up like Butterfly Milkweed flowers, including Denver, where prospectors panned for gold in Cherry Creek and the South Platte River. […]
North Carolina New Movers Make Top 45 Fastest Growing Cities List – WBTV Charlotte
WBTV Charlotte (July 2017) – As Independence Day celebrations came to a close, Our Town America of Charlotte and all franchisees and employees of Our Town America began gearing up to help movers during the busiest time for new moves (more than 40 million moves will occur this year, most of which will be completed in July and August). As […]
The Top 45 Fastest Growing American Cities in 2017
As we approach the first day of summer (June 21), all employees and franchisees at Our Town America are gearing up for the busiest time for new moves (more than 40 million moves will occur this year, most of which will be completed in June, July, and August). As the nation’s first and fastest growing new mover marketing franchise, Our Town America is excited to help thousands of local businesses welcome millions of new movers to their new homes and new communities this summer. […]
Millennials are Big on Traditional Direct Mail Marketing After All
In a time when a smart phone and a palm-sized Wi-Fi speaker can fill a home with digitally enhanced music, a growing swath of Americans search classified ads, estate sales, and vintage record stores for vinyl LPs (that’s “long-playing” for you Millennials). […]
Unique Ways to Finance a Franchise Opportunity
creditcards.com (May 2017) – Starting a business, paying for education and even financing a once-in-a-lifetime trip – sometimes credit cards allow people the freedom to take a risk they couldn’t otherwise afford. “There are times when making a charge that is beyond your ability to promptly repay makes sense,” says Martin H. Lynch, director of education […]
Our Town America Reveals $3K New Mover Survey Winner
Chaska, MN (May 2017) – Local Chaska resident, Meghan Cazel, has recently been named the 2016 New Mover Survey Drawing Winner by Our Town America, the nation’s premier new mover marketing franchise. Last year, after her move to Chaska, Cazel was one of thousands of new movers across the country to complete the annual survey found […]
What is a Direct Mail Campaign?
Direct mail marketing is one of the oldest forms of marketing. According a 1921 business primer, “Effective Direct Advertising”, the world’s first example of direct “mail” was a piece of papyrus distributed to residents of an Egyptian town around 1000 B.C. The papyrus contained a written plea from a landowner for the return of his runaway servant. […]