ABC News (June 2020) – Coronavirus shocked the United States, and for a lot of Americans, it made them rethink where they want to live. As the country starts to reopen in time for the busy summer moving season, David Frisch of Our Town America of Greater Sacramento states that residents who may have never […]
Tag: marketing
New Mover Marketing Program is Key to Drive Summer Traffic
If you want to tap into the new mover market this summer, it’s important to rely on an established new mover marketing program to get results. The summer months are a busy time for movers. Nearly 60 percent of moves in the United States take place between May and August, according to MoveBuddha, an online […]
Moving Trends due to Coronavirus: An Infographic
All statistics drawn from survey commissioned by Our Town America. For more information, please visit: As U.S. Reopens, Coronavirus Concerns Could Lead to Mass Exodus Survey Says: Will People Move Homes during the Coronavirus Pandemic? Survey Says: Moving Trends due to Covid-19. Top Takeaways from a National Survey commissioned by Our Town America. More […]
New Mover Welcome Package Offers Benefits for Local Businesses and New Residents
Our Town America’s New Mover Welcome Package is a great opportunity for businesses to help reduce stress facing new residents who are busy unpacking boxes, starting new jobs, and navigating their way around an unfamiliar neighborhood. Moving ranks up with divorce and death as one of the most stressful life events for Americans, according to […]
How to Create Meaningful Offers that Spark Long-Term, Loyal Customer Relationships
Restaurant Owners – How To Create Offers & Loyal Customers Modern Restaurant Magazine (September 2019) — It’s a sad fact of being a restaurant owner: even if your food and service are excellent, and a first-time customer had a wonderful experience, it may still be a while before he or she comes through your […]
To Get New Dental Patients, It Helps to Go “Old School”
Dentistry Today (August 2019) — Like any business, if you want to grow your dental practice, you can’t rely only on your existing clientele. Certainly, there are some patients who likely keep you in business—the ones who (despite you and your staff’s entreaties) don’t brush or floss and then need to come in repeatedly for […]
Why Leading Restaurants Commit to New Mover Marketing
QSR Magazine (July 2019) — New mover marketing is a fantastic way to reach those new residents and begin building a relationship. Sometimes, being well-known and well-liked can actually work against a restaurant. That may sound like a crazy statement, particularly since brand recognition is an important aspect to consider when buying a franchise. Restaurant […]
New Mover Marketing: The Critical Competitive Advantage Helping Restaurants Win Hearts and Minds
Restaurant Marketing to Millennials Modern Restaurant Management (July 2019) — We are creatures of habit. If you’re a caffeine junkie, you probably go to the same coffeehouse every day, rather than trying new ones every other day or so. If you find a favorite toothpaste, you probably stick with it. We have our favorite TV […]
Millennials New to Houston Moving Based on Jobs and Pay
FOX 26 Houston (July 2019) – Our Town America commissioned a survey of more than 650 Millennials to learn about their ideal city to live in and their main motivations behind moving. Some cities stood out amongst the rest – Houston, TX being one of them. Houston, as many will attest to, fulfills many wants […]
Millennial New Mover Wants & Needs
All statistics drawn from full survey commissioned by Our Town America, which can be found here — Survey Says: What New Mover Data Shows About Millennial New Movers. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]