Business & Marketing Tips

A direct mail campaign is a promotion in which a business mails marketing letters, postcards, or other promotional material to existing or potential customers. It is one of the oldest forms of direct marketing. According a 1921 business primer, "Effective ...

Direct Mail Advertising: Top 6 Components of a Successful Direct Mail Marketing Campaign Grab the Consumer's Attention. Direct mail advertising pros and local business owners will tell you that crafting a mail piece that doesn't get thrown away is the ...

You know who your favorite customers are, right? You’re probably thinking of one of them right now... the ones that order the same thing each time they come into your business, or they come in on the same day every week, ...

Halloween has passed and the holiday season is in full swing. While there are many opportunities to promote your business this holiday season, one of the more unconventional ways is through the Small Business Saturday event hosted the Saturday after ...

Let’s face it, every business has a slow season. Businesses located in vacation destinations are a more extreme example. Most try their very best to make the most of their yearly revenue during the in-season months, and sometimes struggle during ...

Any business that wants to grow has two ways of doing this: 1) by growing your customer base, or 2)by increasing your average sale. To grow your customer base, you must reach out to new potential customers and engage them ...

When we live in a community for a period, we form loyalties to local businesses. We use the same hair salon, same dry cleaners, same dentist, same auto repair shop, etc. Most married couples only have about 5 or 6 ...

PMQ Magazine (Jan 2015) – While traditional marketing and advertising will always have its place, sending targeted and personalized direct mail pieces to a brand-new audience each and every month is a unique and irreplaceable marketing strategy. Distinct from traditional ...

TCOB Show (Nov 2014) – Our Town America franchise owner, Sondra Conk, joins Donna Powell of the Taking Care of Business Show to discuss new mover marketing with Our Town America. Listen in as Sondra and Donna talk about the ...

PRWeb (Nov. 2014) – For the past four years, November 29th has been recognized nationally as a celebratory day for consumers and small businesses alike to support local, small businesses within the community; however, for Our Town America, the nation’s ...