Should Your Small Businesses Consider Hyper-targeting?
Forbes Technology Council — Keeping your small business staffed and profitable can be a challenge, and determining the right marketing strategy is even trickier. A helpful small business marketing tip is to devote time to discovering your ideal customers and then implement hyper-targeting to improve return on investment. Hyper-targeting can ...
3 Ways to Use Demographics in Your Marketing Plan
Dentistry Today — Using demographics as part of your marketing plan can help your dental practice cut costs by reaching your ideal customer. To prepare for the grand opening of a pediatric dental practice, for example, it’s likely you’d hang televisions, paint the walls bright colors, and launch an interactive ...
Businesses should cash in on May’s National Moving Month
FOX-TV - Bassam Safi of Our Town America Raleigh discusses the high moving numbers May, National Moving Month, brings with FOX News. Businesses can cash in on this lucrative market by inviting new movers through their business doors. Our Town America, the nation’s premier New Mover Marketing program, keeps a ...
Unique Ways Restaurants Can Use QR Codes to Drive Sales
Modern Restaurant Management Magazine — As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. When restaurants got the green light to reopen their dining rooms, they implemented a ...
5 Ways New Mover Marketing Helps Pizza Restaurant Owners
To help rebuild his business after a COVID-induced slump in sales, pizzeria owner Steve Dapolita relied on new mover marketing to drive the location’s dinner menu. New mover marketing helped his business thrive, and these five tips can help your business get back in the black as well. Bisonte Pizza ...
Implement Compelling Marketing Ideas to Drive Traffic and Boost Sales
Modern Restaurant Management — While the past two years have been a challenging time in the restaurant industry, there is a light at the end of the tunnel for restaurant owners. Falling Covid-19 numbers and the lifting of mask mandates in many cities is helping give restaurateurs hope for increased ...
5 Direct Mail Advertising Examples for Your Restaurant
QSR Magazine — Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data privacy concerns and countless pop-up ads are just a couple of the many reasons direct mail is still ...
Sunflour Baking Company Wins Charlotte Small Business Resilience Award
Spectrum News | Charlotte, NC – Sunflour Baking Company, a family-run bakery in Charlotte, NC, has been a small business staple in the community for many years so, despite the pandemic bringing on many changes, they did not let it slow them down. With four locations throughout the Charlotte area, ...
