Our Town America Logo
Skip to content

“14 for 14” – The Top 14 Moving Tips For Stressed Out Movers

stressed out moving

Pinellas Park, FL – Feb. 4, 2014 – As the Great Recession and real estate crisis continue to loosen their grip on the country, more Americans will be looking to move in 2014 than in recent years and most of these people will be very, very stressed out. Regardless of the reason for the move, the Employee Relocation Council suggests that moving is the third most stressful event in a person’s life, trumped only by death and divorce.   And considering the top three reasons for a move are new housing, family reasons, and work, some of these people will be making a move while dealing with the emotional strain of a death or divorce.   Unless you have personally been there, one can only imagine how difficult it is to plan a funeral, or deal with a divorce, and complete a move at the same time. That’s why Michael Plummer Jr., CEO of Our Town America, the nation’s premier new mover marketing franchise, has released the company’s “14 for 14” – a comprehensive list of top moving tips to help relieve much of the stress for new movers.   According to Plummer, these tips are an extension of the heart-felt packages his company and its sponsors send to new movers each and every day. “For more than 40 years, we have been introducing new movers with reputable and reliable local businesses with our heart-warming new mover marketing program,” says Plummer.  “However, we know that finding new go-to product and service providers is just one of many stressors associated with a move.   So, this year, we wanted to kick off February, a month filled with kindness-related holidays like ‘Thank a Mailman Day,’ ‘Wave at Your Neighbor Day,” and ‘Random Acts of Kindness Day,’ with our “14 for 14” tips to help Americans take more of the stress out of moving.” Our Town America’s “14 for 14” Moving Tips Play for the “Long Haul” – Every move is a big move, regardless of whether you’re moving cross country or cross county.   Give yourself at least 6-8 weeks of time to minimize stress and thoroughly prep for the move. Take Paperwork and Organization Seriously – Let’s face it – few people like tedious paperwork and organizational processes.   However, a move can quickly become overwhelming when important papers, documents, and other items are misplaced.   Take the time to create a binder for all moving records, get copies of all important medical/school/work documents, and plan how you will move all of your personal items. Don’t Forget Bills and Utilities – It’s easy to forget bills and utilities when you’re simply caught up in pressing tasks related to everyday life, much less when you’re in the middle of moving.   Go ahead and schedule disconnections, connections, and/or transfers for all bills and utilities on the front end so they don’t become unnecessary stressors when you get to crunch time. Go All-In on the Packing Supplies – Few aspects of moving are more irritating than returning to the store to pick up that extra roll of tape or box at the store.   Don’t go crazy, but stock up on more tape, boxes, padding, wrap, labels, etc. than you think you need. Cut the Clutter and Reap the Reward! – If you don’t use it, sell it!   Host a garage sale or sell unwanted items online so you can put some extra funds toward the move.   Or, if you prefer, donate the items and give yourself a much needed tax break.   No need to cart around items that can help alleviate the financial burden of your move! Just Keep Packing, Just Keep Packing – Who doesn’t love a little “Finding Nemo” inspiration?   Use Dory’s attitude as your motivational speech in the weeks leading up to your move.   Divvy up duties with your family, tackle the packing one room at a time, and give yourself a few weeks to get everything in boxes. Manage and Track your Inventory – Approach this aspect of moving like a store manager.   Include serial numbers for major items in your moving records binder.   Also, use this as an opportunity to determine which critical household items require an upgrade. Don’t Forget the Mailman! – It may seem trivial, but filling out a Change of Address form at your local post office (or on the USPS website) is one of the most important tasks prior to a move.   This will help protect your identity and ensure no important mail (like paychecks) goes to your old address.   Additionally, it will remind you to change your address with all credit card, insurance, and utility companies. Keep your Network in the Loop – Don’t keep your friends, family, and business contacts guessing!  Provide your employer, attorney, accountant, etc. with plenty of professional notice so as to protect your career and well-being. Take Care of Your Car so it Takes Care of You – This is the perfect time to take your car in for the tune-up, oil change and realignment you’ve been putting off.   This is particularly true if you’re making a big move and will be travelling a long distance. You’ve Got to Have your Essentials – In your packing frenzy, it’s very easy to lose track of essential items like tools, toiletries and clothes.   Set a few boxes aside for these very items and label each one as “Do Not Move” so you can easily locate them. Take some Time Off – Even if you are keeping your job during your move, plan to take a few days off to complete your move and get settled into your new home.   One of the best ways to reduce the stress associated with a move is to give yourself the time to unpack and organize before getting submerged in your new daily grind. Clean as You Go – Make things easier on yourself and pick up the trash as you unpack.   If you don’t, you’ll end up with twice the work and a harried unpacking effort will be followed by a frenetic cleaning effort. Be on the Lookout for Your House Warming Gift! – Last, but not least, […]

Read More…

Retail Businesses Thriving with New Mover Direct Mail Programs

New Mover Direct Mail Programs Our Town America

Successful Business News: Featured Top Story (Jan. 2014) – The most recent Census reported that 40 million Americans move each year, forcing millions of folks to find brand new “go-to” retail options. After moving to a new area, potential clients are actively seeking replacements for their favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. They need help locating reliable retail business owners who can help them get on track.  What tools exist to help small businesses make a lasting impact on these impressionable movers? Read More Here… Source: Successful Business News Steven SgroiSteven is Our Town America’s corporate sales manager and oversees the national sales team. www.ourtownamerica.com […]

Read More…

2014 Top 50 Franchise Award by Franchise Business Review

Franchise Award Franchise Business Review 2014 Our Town America

Our Town America is proud to announce our franchise award ranking as a 2014 Top 50 Franchise by Franchise Business Review! Consistently ranked as a Top 50 Franchise, we are honored and excited to label 2014 as our sixth consecutive year being rated! Read Our Town America’s review and/or request more information here. Check out the full list of Top Franchises here. Source: Franchise Business Review Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Marketing to New Residents Can Pay Off Big-Time

New Residents Marketing Our Town America

As a jewelry retailer, nurturing your existing clientele is crucial—but netting new customers is equally important. One way to market to new movers who’ve never set foot in your shop is through new mover marketing. The idea Connect with residents that recently moved to your town and establish yourself as their personal jeweler from the get-go. Michael Plummer, owner of Our Town America, a Clearwater, Fla.–based marketing firm that’s been specializing in mover marketing since the 1970s, says marketing to recent transplants has a phenomenal response rate—from 10 percent to 30 percent on any given campaign, in his experience. After all, “17 to 20 percent of the population moves every year,” he says. “And those people are looking for a whole new set of things: a new grocer, a new auto mechanic, a new seafood place. They’re in that searching mode.” How to capitalize on that brief moment of flux Get your brand name in front of their face with a discount card or gift certificate. Our Town America culls data on relocaters from various sources to find out who’s new in town, says Plummer, adding, “The data is out there—it’s been out there for years. Utility hookups, phone hookups…everything you do transmits a move. You have to change credit card billing, your USPS changes, magazine subscriptions change….” But he insists his agency does more than buy a list and do direct mailings. “It’s not that simple,” he says. “There’s a science to it. If a college-age child moves home again, she or he is not really a mover. And a retailer doesn’t want to reach out to her with a gift certificate. There’s a lot of quality in what we do, sifting through the data we receive.” His firm creates oversize envelopes that are mailed to new residents; they’re chock-full of offers and discounts from local businesses. But Our Town sends only offers and gift certificates from a single vendor in any given category. So you would never be competing with another jewelry store. “We want to give away something meaningful,” says Plummer, “so every envelope is personalized for the Jones Family or the Smith Family. It’s never ‘to current resident.’ ” The initiatives get strong responses, he says, because, “every single month you have a brand-new audience to reach out to. And people are looking—they’re saying ‘I’m new in town, and man, I have to get my watch fixed.’ ” Our Town America is certainly a great source for retailers looking to market to movers in their city. But if there’s zilch in the company coffers for marketing initiatives, don’t hesitate to research ways to get addresses lists for new residents in your town. Diligent Google searches can often yield wonders.   Source: JCK Magazine Steven SgroiSteven is Our Town America’s corporate sales manager and oversees the national sales team. www.ourtownamerica.com […]

Read More…

Welcome Packets Find New Customers for Businesses

USA Today (Dec. 2013) – Anyone who has recently moved to a new residence has probably received one of the welcome packets from Our Town America. Founded in 1972, Our Town America is a national franchise that provides advertising services for small businesses to reach new residents in the community. It sends new residents a welcome package that contains gift certificates for mom-and-pop shops in the community. The goal is to find new customers by inviting new residents to try out services and products that these businesses have to offer. Our Town Arizona’s clients are stores such as dry-cleaners, restaurants, fitness centers and dental offices. The company and its clients have built a business model that is mutually beneficial. Read More Here… Source: USA Today Business Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Retail Businesses Announce Impressive 2013 Success

Retail Business Success in New Mover Marketing Our Town America

PRWeb (Dec. 2013) – Millions of Americans, 40 million a year according to the most recent Census, move each year and are forced to develop relationships with new “go-to” retail options. After a move, new residents are actively seeking replacements for the favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. Their world has been turned upside down and they need help knowing where to turn to find reliable retail business owners who can help them get on track. Similarly, local retail business owners must find replacements for the countless loyal customers who skip town each year and there’s no better target than impressionable new movers. Where can store managers turn to make an impact on this new group of residents in order to replace loyal customers who have moved away? Read More Here… Source: Digital Journal, December 13, 2013 Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Small Businesses in Phoenix Taking Aim at New Wave of Emotional Movers

Phoenix, AZ (Sept. 2013) – More than 43 million Americans will move nationwide this year, many because of employment concerns or a chance at a new start in a new neighborhood. Regardless of the reason, even those moving to our wonderful backyard in Phoenix will be stressed and searching for a warm welcome. In fact, according to the Employee Relocation Council, moving is the third most stressful event in a person’s life, trumped only by death and divorce. Regardless of the stress level, chances are these new arrivals won’t be greeted by a smiling face with a plate of home baked cookies saying, “welcome to the neighborhood.” In a digital age where neighbors are too consumed by technology and daily schedules to deliver a quality introduction to the Valley of the Sun, where’s love for new movers looking for a fresh start? Enter Dave Sliman and Our Town America, the nation’s leading new mover welcoming organization, who have been bringing back house warming traditions to Phoenix since 1999. Each month, Dave delivers warm and personal Our Town America welcoming packages to new Phoenix residents full of valuable gift certificates from local businesses. The goal, says Sliman, is to ignite the emotional spark that encourages new residents, not yet set in their ways, to become lifelong customers with Phoenix businesses. “The average mover has a 56-item to-do list when they move to a new home. We want to make an otherwise stressful situation a little easier to handle by connecting them to our local business community as soon as they come to Phoenix,” Sliman said. “At the same time, we want to help local businesses reach these prospective new customers and turn them into lifelong fans.” Read More Here…. Source: Below the Radar News Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Low Cost Franchise Business that Values High Quality Relationships

Low Cost Franchise Business Our Town America

Our Town America is structured as a relatively low cost franchise business that is an excellent fit for self-motivated entrepreneurs who are interested in sparking long-term, loyal relationships between local businesses and new movers. “Most of our franchisees have been with us for over 10 years,” reports Michael. In addition, they love the flexible business model (many work from home) and appreciate the amount of corporate support delivered by Michael and his team. Larry Neal, a Vietnam Veteran and Our Town America franchisee since 2006, said you would be hard pressed to find a franchisee who has anything bad to say about this company. “The relationship between the franchisor and the franchisee is very solid because of the support provided to us in the field and the constant upgrades to the operations.” Larry, his wife and, more recently, their daughter now own three franchises and he said, “I make more money than I’ve ever made in my whole life.” Click here to indulge in the full article! Posted by: The Alternative Press. Retrieved from: CareerFuel. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Veteran Owned Business Opportunity with Six Figure Potential

Veteran Owned Business Franchise Opportunity Our Town America

Fifteen years ago, Michael Plummer left college and joined the Army. “It grew me up,” he says. In Plummer’s words, four years of training and working as a medic at Walter Reed Hospital in DC and in Korea “taught me real responsibility, depending on myself, leadership and how it affects those around you.” Michael says he’d probably still be serving in the military if he hadn’t been called upon to run the family business due to the unexpected death of his father in 2009. Today, four years later, Michael is running Our Town America, the company his father started in 1972, with the same leadership skills he learned in the Army. Our Town America, the nation’s premier new mover marketing program, helps recently relocated residents find their way to highly reputable area businesses. Read More Here… Source: Career Fuel, September 16, 2013 Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Discussing Franchises with Our Town America

Franchise Award Franchise Business Review 2014 Our Town America

Since 1972, Our Town has been providing new movers with traditional hospitality by mailing warm gifts from neighborhood businesses in a premium gift package. Thousands of satisfied business owners throughout the United States attest to the success and effectiveness of our program, while dozens of locally owned Our Town offices validate our success as a viable business opportunity. Our Franchisees benefit from training and ongoing support. After intensive classroom training, an experienced field trainer from our corporate office will spend up to five days in the field with you. After classroom training, your Franchise Development Team Representative will work beside you in the field for up to five days. This hands-on training will help you launch your new franchise with an expert by your side. Once you are trained, our support continues with 1-800 line phone assistance, as well as continuing training opportunities throughout the year. Click HERE to listen to the audio interview! Source: Franchise Business Review Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…