Local Business• Page 14 of 22 • Our Town America, Inc.

Boise Business Owners Teach Middle Schoolers a Valuable Lesson

Written by Brittany N. Johnson

We Dine Together Our Town America Boise

KTVB Boise (April 2018) — The cafeteria—the loneliest (and scariest) place for any anxious middle schooler—but not at Eagle Middle School Thursday, April 12th morning. Armed with dozens of free donuts, a few icebreakers, and a little encouragement, two local business owners teamed up to help students make new friends and feel less isolated. “My family moved around a lot, so I know what it feels like to always be the ‘new kid,’” recalled Amy Hecht, a former Eagle Middle School teacher, turned local business owner. “As an educator, I’ve seen firsthand the devastating impact of bullying and loneliness on children who are doing their best to fit in at school. We want them to know that we see them, and we care about them.” Making new residents feel welcomed in Boise is the mission of Hecht’s successful business Our Town America, a new mover marketing franchise. After learning about the “We Dine Together” movement — a national student-led initiative that helps students from all walks of life feel included— from a recent “Seven’s Hero” feature by KTVB’s very own Maggie O’Mara, Hecht joined forces with Prum Nouhem, the owner of DK Donuts. Together, they lead by example. With a passion for activism and youth, both entrepreneurs are inspiring Boise’s youngest residents to embrace newcomers and learn more about their community. “Our kids represent the best of Boise, and it’s up to the grownups to support them,” said Nouhem, an immigrant who now calls Treasure Valley home after escaping political persecution in Cambodia. “We want a world where everyone can work toward peace, and that starts with encouraging our kids to believe in themselves.” Dozens of students enjoyed freshly baked donuts and friendly conversation with their classmates and teachers Thursday. Hecht and Nouhem have issued a challenge to other local business owners, asking them to donate food, supplies, and lessons in leadership for future “We Dine Together” events. “We can’t just tell them to make new friends, we have to show them how to do it,” said Hecht. “That means giving them space and the resources to make our world a better place.” Watch the KTVB Boise clip below for full story. To contact Amy Hecht of Our Town America of Boise, ID, complete a Contact Form or call 208-866-9540. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Direct Mail Still Works: How To Use Tech To Elevate Traditional Marketing

Written by Michael Plummer, Jr.

Direct Mail Still Works: How To Use Tech To Elevate Traditional Marketing

Forbes — Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads — or TV ads, period (television has been airing for the masses since the 1940s). There would be no radio ads (America has been listening to radio programs since the 1920s). We wouldn’t do trade shows (those have been around since the 1800s). Even some modern-day marketing strategies are growing gray hairs, as email has been around since the early 1970s and internet advertising was launched in the 1990s. Direct mail — especially niche-based, targeted direct mail such as the new mover marketing program we offer at Our Town America — has endured because it works. Helping local businesses create valuable, long-term relationships by delivering thoughtful and personalized gift certificates direct to new mover doorsteps is what we do. It’s in our DNA. Sure, it’s old-school, print-based advertising, but it’s effective because it can reach a niche customer base when they’re interested in finding new, go-to solutions for everyday needs (groceries, hair care, restaurants, etc.). That’s the key to effective marketing, both online and offline: the ability to reach customers when they’re actively searching for answers. And in today’s world, technology plays a pivotal role in determining who those customers are and where/how they’re searching for solutions. You must always be open to embracing new technology — even if it’s in conjunction with an old-school form of advertising — that helps you efficiently reach and influence target audiences. So what if you own a direct mail company and know you need to evolve? Or perhaps you’re a business owner considering direct mail marketing and you want to be sure the company you choose “gets it.” Keep these three things in mind: Technology Is Still Essential To Key-In On Target Audiences Direct mail efforts without demographic-based strategies can be a waste of money. These days, you can use technology to pinpoint target audiences. If your core customer group is within two miles of your place of business, don’t send to a 10-mile radius. If your products are best-suited for senior citizens, don’t send offers to millennials. And if you want apartment dwellers, it’s silly to send direct mail to McMansions. Too many businesses throw money to the wind because they aren’t specific about reaching their core audiences at the right time. Technology affords us the ability to only send to specific zip codes, neighborhoods, etc. Create Human Connections With Customers Ready To Act … And Track Redemptions That is, when you send potential customers gift certificates to try out your business, include a tracking mechanism (like a QR or barcode on the certificate that you can scan). This should be done so that if they redeem your offer, you will know it’s being used. This also helps you secure their contact info, so you can follow up with an additional offer, thank them for being a customer and invite them back. All customers want to feel appreciated. But they don’t just want discounts or coupons — they want real, thoughtful offers (such as a free pizza, not just 10% off). That’s the key to inspiring action and increasing redemptions — getting them in the door when they’re ready to act and delivering an unbelievable in-store experience that keeps them coming back for years. This is the human factor of direct mail that technological advancements don’t compromise — the opportunity to send a real, tangible, personalized offer delivered directly to someone’s doorstep. Don’t Let Technological Advancements Scare You Away From Direct Mail Look, it’s easy to think that direct mail doesn’t work because everyone’s using the internet to find out where they’re going and what they’re buying. But that’s actually a reason direct mail could be beneficial. Potential customers can be overwhelmed by all the information they find online and don’t know where to turn. You’ve got that person’s mailbox, sometimes to yourself, and you can use technology as a facilitator to help connect with potential customers in a direct way. So it’s important to remember that technology is your friend. Implement tiny aspects of it to create a personal touch and avoid bombarding potential customers with emails and push notifications. The internet is a technological marvel, but everyone uses it. Seeing an ad on the internet is like looking at the night sky and picking out a favorite star. They all look the same after a while. But that’s where direct mail — if you use it properly — can separate your business from the crowd … especially when you’re using technology to elevate the reach and impact of direct mail programs. And, besides, as the saying goes: Everything old is new again! Michael Plummer, Jr.Michael Plummer, Jr. is Our Town America’s President and CEO. Michael strategically leads Our Town America while maintaining our core principals of connecting new residents to the local businesses in their communities. www.ourtownamerica.com […]

Using attractively designed mail pieces for prospective customers.

Written by John Guerra

Direct Mail Marketing

Get Higher Response Rates with Direct Mail Marketing. When business owners reach out to new customers in their communities, they turn to direct mail marketing. It is effective and relatively inexpensive, compared to other forms of advertising, such as radio and television. What is Direct Mail Marketing? Direct mail marketing is the use of attractively designed mail pieces – from postcards to brochures to catalogs and everything in between – which are mailed directly to the homes of prospective customers. Business owners usually choose standard direct mail, which blankets the entire ZIP Code, sending ad pieces to every address regardless of who lives there. This can be more expensive and less effective than New Mover Marketing, which targets new residents. How Does Direct Mail Marketing Work? Our Town America mails a welcome package containing gift certificates from local businesses to the homes of new residents, allowing you to reach a unique and profitable customer base. We obtain an accurate and timely list of new addresses and mail the welcome package only to those addresses every month. Direct Mail Marketing Campaign – Get Higher Response Rates Here are just a few reasons why mailing to unique addresses every month provides a higher response rate than standard direct marketing: When people move to a new town or neighborhood, they must find new local businesses to create their new network of resources. Our welcome packages direct new movers to our partnered businesses locations. New residents spend five times as much as established residents in the 12 months after they move in. New residents are very receptive to Our Town America’s decorative welcome package, which contains housewarming gift certificates from local businesses. The businesses gift certificates are specifically designed to create customer response. New mover campaigns can be designed to attract new customers. From free pizza to discounted kitchen supplies, homeowners will redeem gift certificates for products and services they need. Marketing studies show that 80 percent of new movers redeem gift certificates from local vendors. Why Our Town America for your Direct Mail Marketing Campaign? Our Town America’s New Mover Marketing program has been refined for more than 45 years. By obtaining the most accurate new mover address lists available, we help businesses save money and gain new, loyal customers who are uniquely positioned to respond to your marketing campaigns. Let us help you welcome new families to the neighborhood! John GuerraJohn is a guest blogger for Our Town America and previously worked in national sales at our Clearwater, FL corporate headquarters. www.ourtownamerica.com […]

One Man’s Decision to Take Over the Family Business Has Helped Thousands

Written by Brittany N. Johnson

Our Town America franchise business

Our Town America is more than just a business to many By Yitzi Weiner and Casmin Wisner I had the great pleasure to interview Michael Plummer, Jr, President and CEO of Our Town America, the nation’s leading new mover marketing franchise business with more than 60 franchises nationwide. Thank you so much for doing this with us! What is your backstory? My journey to becoming the CEO of Our Town America began when I was 20 and my dad—a very hard working and generous man to everyone—offered me a job at the family business. The salary would have been a fortune for most 20-year-olds, but I declined. Instead I enlisted in the army and became a medic for the U.S. Army. My dad didn’t exactly think it was a great idea, but I wanted to work in medicine and create my own path. That was a decision I will never regret—and eventually my dad came around. Before long, you could tell he was very proud of what I was doing, and that I was forging my own path. In the year 2000 my dad had a major heart attack, and while he came out of it okay, I decided to finally take his job offer and work with him at Our Town America. I’ve never regretted that decision either. In 2009, my dad—who was only 57—had another heart attack and passed away suddenly. A few days after the funeral I was in my dad’s office signing paychecks for his 30 employees when once again I had a big decision to make. A business broker asked if I was interested in selling the business. I immediately said that I was not, but then I started having doubts. The recession was raging and it was a scary time. I started thinking that it might not be such a bad idea to sell the company. Long story short, I decided to throw myself into Our Town America, and fortunately, I’m three for three. I’ve never regretted that decision either. I’m extremely proud that we are celebrating 45 years in business as we unveil our brand new 44,000 square foot facility in Clearwater. Can you share the funniest or most interesting story that happened to you since you began leading your company? After growing up into my teens swearing I didn’t want to be like my dad, I am proud to say I am very much like him. I remember sitting with him on many occasions at 6:30 in the morning, enjoying a cup of coffee and listening to him explain some things that we were working on and why they were important. Some of the choices didn’t make a lot of sense to me at the time, but now—since having been in similar situations—I find myself doing similar things and making similar choices. While some situations call for obvious decisions, some need a little more heart and finesse. So, what exactly does your company do? We are a new mover marketing company that specializes in connecting businesses with new, loyal customers. For 45 years our innovative, new mover marketing program has helped businesses nationwide develop a constant stream of new, loyal customers. We do that by connecting businesses with families that have just moved into the community and other potential customers near their businesses using our famous welcoming package and full-color postcards. You get new customers each month who are actively searching for new businesses. It’s a niche market, but if you think about it, businesses want new customers, and customers who have just moved into an area want to know what’s out there. They’re actually far more receptive to advertising than residents who have lived in the area forever. What do you think makes your company stand out? Can you share a story? After 45 years we have not only perfected our craft, but we have grown to be the most technologically savvy new mover marketing franchise in our industry. Our program offers tracking by barcoded certificates and postcards, tells you who came in by month, and allows you to build reports based off who redeemed the first offer. Unlike most other welcome programs, we reach all new-mover families (not just home purchases). Plus, people really respond to our high-value gift certificates. Our loyalty program thanks customers after their visit with a postcard to generate repeat visits, and our e-survey gives business owners survey feedback from their customers to help them monitor customer satisfaction and post favorable comments to their Facebook page. None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful for who helped get you to where you are? This won’t be surprising, but I’m grateful for my father Michael Plummer Sr. He founded Our Town America in 1972 and truly had a love for our company and each of our franchisees. His guidance—in business and in life—helped shape me into the person that I am today and paved the way for this company. How have you used your success to bring goodness to the world? I believe that hard work breeds success. If you truly want something, go for it. I’d like to think our company is making life a little better and friendlier for people moving into a community. A big move can be stressful and even scary, so I hope we’re doing our part to help people. I’d also like to think our company is helping franchise owners and their employees provide for their families. What are your “5 things I wish someone told me before I became CEO,” and why? Having been mentored by my father, I think I was somewhat told what to expect, but here are some lessons I have learned through experience and from my father. By no means is running a company a spectator sport. The job can be 24/7. I have worked on vacations, my honeymoon, and during breaks at family events. When things need to be done, you need to do them. I […]

Get Your New Mover Mailing List Now

Written by Brittany N. Johnson

Our Town America New Mover List of New Residents

Target new residents and new homeowners with our proprietary mail lists Our company’s New Mover Marketing program, powered by our unparalleled new mover lists, is an effective strategy for your local advertising and marketing. You’re always searching for new customers ready to purchase your products and services. When new movers settle into their new neighborhoods, with their normal buying patterns disrupted, that’s your opportunity to earn a lifetime customer with our direct mail lists! New movers spend more money outfitting new homes and establishing new shopping habits than existing residents spend in five years. Because they’re new to the area, new residents and new homeowners don’t have favorite barbershops yet, for example, or grocery stores, car dealerships, dental offices, pet stores, or other everyday needs. To reach this audience with an accurate and timely mailing for your local marketing and advertising, contact us about our New Mover Marketing program now! Our direct mail company can manage your local postcard marketing campaigns as well. Tell us your ideas and we’ll design, print and mail your postcards. We can use the mailing list you provide, mail to a certain demographic area, or we can develop a mailing list with specific demographics. Choose an experienced new mover marketing company to run your local advertising and marketing How does our direct mail marketing company ensure that our new resident and new homeowner lists are accurate and up-to-date? We’ve been helping businesses gain loyal customers for over 50 years. Many marketing companies around the country claim to be specialists in local direct mail marketing, but as many as 80% have been in business for less than three years. We’ve helped tens of thousands of local businesses turbo-charge their local advertising and marketing by introducing themselves to new homeowners and new residents in the neighborhood. When partnering with us, you can use our direct mail marketing programs broken down by multiple ZIP Codes, single ZIP Code, carrier route, and other demographics useful to your business. Rely on new mover lists backed up by decades of managed data Our direct marketing company has half a century of experience in new mover history and data management. Local businesses can be assured that our new resident lists are effective in successfully targeting new families looking to buy goods and services, as mailing lists can be matched against previous lists – and previous successes with currently active customer bases. We collect and store data from up to 11 sources nationwide each month. This gives local businesses the comfort of knowing that our company’s new mover lists are timely, clean and accurate. That same care and experience transfer into our postcard marketing programs as well. How we ensure that our direct mail lists are the best Our New Mover Marketing program begins with an empty name file, and nationally recognized suppliers provide us with new mover intelligence, which identifies individuals and families who have filed an address change in the past 30 days. We receive millions of names, addresses, and other data for new residents each month. Sources of new mover information vary by community and part of the country, but data sources usually include deed transactions, credit cards, utility connections, credit bureau records, magazines, driver’s licenses or voter registration lists. A change of address does not necessarily indicate a move, though, which is why we process our data through our proprietary system to identify and eliminate potential errors. How our direct mail marketing company cleanses data The long list of addresses is standardized for postal validation. We go through the list again and remove any redundancies. That’s because the typical mover communicates up to eleven sources of his or her address change. We remove duplicate addresses to ensure that the same business doesn’t mail to the same address for at least six months. We compare every name to our historical database of 350 million households. Our Town America will never mail to the same name and address twice. The list undergoes final postal verification with the United States Postal Service. We are well-known in the New Mover Marketing industry as having direct mail lists with close to 100% accuracy To reach near-perfection, we discard as much as 60% of the names and addresses we receive. Businesses are wise to find the most accurate list of new residents before sending direct mail pieces to potential customers. Is the envelope addressed to the wrong family? Is it being mailed to an old address? How much of your local marketing budget can you afford to waste? Accurate lists increase a business’ return on investment, saving money and time. And our direct mail marketing company is known for our clean lists to help build customer bases for businesses just like yours. Period. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Our Town America of Atlanta: Helping the Market One New Mover at a Time

Written by Brittany N. Johnson

Our Town of Atlanta on New Mover Marketing Business Radio X

Business Radio X (December 2017) – As one of Our Town America’s longest tenured franchisees, Chris Beer is an expert at helping local Atlanta businesses connect with new movers and create long term, lasting relationships. Listen to the clip below to learn more about New Mover Marketing, why your business should invest in it, what sets it apart from every day marketing tactics, and more! Click play to listen to clip below. Atlanta, GA area businesses looking to team up with Our Town America of Atlanta can contact Chris Beer at 770-655-2116 or complete an online Contact Form. Small businesses in any U.S. market can reach out to Our Town America’s corporate team to get in touch with their local representative. Call by phone at 800-497-8360 or complete a Contact Form. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Our Town America of Atlanta Joins Small Business Support Squad

Written by Brittany N. Johnson

Small Business Saturday Our Town America on WUSF Radio

WDUN (November 2017) – Like many other Our Town America franchise locations, Our Town of Atlanta joined in on the Small Business Saturday fun by starting the “Small Business Support Squad” in their local area. The “Small Biz Support Squad” was created by Our Town America, a national marketing firm that targets new residents and businesses, to thank small businesses. On behalf of Our Town of Atlanta owner Chris Beer, Marketing Executive Brittany Johnson of the Corporate Headquarters, met with WDUN to discuss what Our Town America does for small businesses. Click play to listen to clip below. Atlanta, GA area businesses looking to team up with Our Town America of Atlanta can contact Chris Beer at 770-655-2116 or complete an online Contact Form. Small businesses in any U.S. market can reach out to Our Town America’s corporate team to get in touch with their local representative. Call by phone at 800-497-8360 or complete a Contact Form. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Small Business Saturday by Our Town America Phoenix

Written by Brittany N. Johnson

Small Business Owners for Small Business Saturday

KNXV Phoenix (November 2017) – Phoenix’s small business owners are the backbone of our local economy. So, for Small Business Saturday, which took place on Nov. 25th, Phoenix’s “Small Biz Support Squad” celebrated some of their partnered local businesses. David Cox traveled through town to surprise local owners with balloons and stress-relieving gifts to thank small businesses them for everything they do for our community – create jobs, provide goods and services and keep our local economy chugging through good times and bad. American Express started Small Business Saturday in 2010 to honor local business owners in thousands of communities across the country. In just seven years, the annual event has blossomed into a hyperlocal phenomenon as more than 112 million American shoppers helped local businesses generate more than $15.4 billion on Small Business Saturday in 2016. Phoenix is a perfect place to celebrate Small Business Saturday as brave entrepreneurs work tirelessly to build reliable businesses in their community. Arizona is home to 511,828 small businesses and employs 955,194 workers, according to the S. Small Business Administration (SBA). Forbes recently ranked Phoenix as the 35th best place for business and careers, and reported that the city saw 3.3 percent job growth in 2016. The Phoenix Chamber of Commerce reports that 9 out of 10 companies project revenues to increase in the coming year, while 98 percent of companies rated the business climate as excellent or good. Watch both KNXV Phoenix clips below for full story. To contact David Cox of Our Town America Phoenix, complete a Contact Form or call 602-923-7770. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Our Town America of the Treasure Valley Supports Small Businesses

Written by Brittany N. Johnson

Local Business Our Town America

KTVB Boise – The long hours. The hard work. The aching back and feet! These are the hardships of Boise’s small business owners, the backbone of our local economy. So, for Small Business Saturday (Nov. 25), Boise’s “Small Biz Support Squad” celebrated some of their partnered local businesses. Amy Hecht traveled through town to surprise local owners with balloons and stress-relieving gifts to thank small businesses for everything they do for our community – create jobs, provide goods and services and keep our local economy chugging through good times and bad. American Express started Small Business Saturday in 2010 to honor small business owners in thousands of communities across the country. In just seven years, the annual event has blossomed into a hyperlocal phenomenon as more than 112 million American shoppers helped local businesses generate more than $15.4 billion on Small Business Saturday in 2016. Boise is a perfect place to celebrate Small Business Saturday as brave entrepreneurs work tirelessly to build reliable businesses in their community. Forbes has recently named Boise as the 11th fastest-growing city in America. The area’s population grew 1.83 percent in 2016, with a projected growth of 1.69 percent in 2017. In 2015, Boise made the top 10 cities for millennial entrepreneurs by Fast Company, coming in at number 2, and was ranked first on USAToday.com’s list of America’s 50 best cities to live in. Watch both KTVB Boise clips below for full story. To contact Amy and Scot Hecht of Our Town America of the Treasure Valley, complete a Contact Form or call 208-866-9540. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Our Town America acts as Small Business Support Squad

Written by Brittany N. Johnson

Our Town America Support Local Business

WBTV Charlotte (November 2017) – The long hours. The hard work. The aching back and feet! These are the hardships of Charlotte’s small business owners, the backbone of our local economy. So, for Small Business Saturday (Nov. 25), Charlotte’s “Small Biz Support Squad” is celebrating some of their partnered local businesses. In the past, they have traveled through town to surprise local owners with balloons, gifts and stress relieving massages to thank small businesses for everything they do for our community – create jobs, provide goods and services and keep our local economy chugging through good times and bad. American Express started Small Business Saturday in 2010 to honor small business owners in thousands of communities across the country. In just seven years, the annual event has blossomed into a hyperlocal phenomenon as more than 112 million American shoppers helped local businesses generate more than $15.4 billion on Small Business Saturday in 2016. Charlotte is a perfect place to celebrate Small Business Saturday as brave entrepreneurs who work tirelessly to build reliable businesses in their community. Forbes has recently ranked Charlotte as a top 10 place for businesses and careers and U.S. News & World Report ranked Charlotte as #14 in its “Best Places to live in the USA” list, and according to WalletHub’s May 2016 research on 150 large cities, Charlotte ranked #2 in average growth of number of small businesses and the #3 best place to start a business. Also, recent Charlotte Chamber of Commerce research shows Charlotte’s population is ranked #16 in total population among US Cities and has grown almost 40% in the last 10 years as a young and diverse population has flocked to the area for jobs, opportunity and quality of life. Watch WBTV Charlotte clip below for full story. To contact Jane and Tom McElhaney of Our Town America Charlotte, complete a Contact Form or call 704-341-4982. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]