For the past several years, the mover rate has remained between 11.5 and 12.5 percent, according to new 2014 statistics released in March 2015 from the U.S. Census Bureau. The mover rate between 2013 and 2014 was 11.5 percent or 35.7 million people age 1 year and over. […]
Figuring out how to attract and keep customers is vital if a business is going to be successful and grow. And not just one strategy will get you there. Here are seven ways you can find customers and keep them hooked… […]
Our Town America, the nation’s premier New Mover Marketing franchise, has announced its first Washington location in South Puget Sound. This is big news as the Our Town America business model, a Direct Mail Marketing program specializing in delivering warm community welcome packages filled with free offers for new residents, is a perfect fit for South Puget Sound – a fast-growing city filled with local businesses eager to develop loyal relationships with new customers. […]
Remember the days when the new family in the neighborhood received a homemade pie and directions to all the cool spots around town from the family next door? Sadly, in today’s increasingly mobile and tech-savvy world, housewarming gestures are rare. And with moving numbers back on the rise, millions of movers are forced to explore their new town on their own and blindly seek out new relationships with area businesses. […]
Any business that wants to grow has two ways of doing this: 1) by growing your customer base, or 2)by increasing your average sale. To grow your customer base, you must reach out to new potential customers and engage them in your brand. Today, there are more marketing options than ever before such as digital marketing, email marketing, social media and direct mail. […]
Our Town America, the country’s first and fastest growing New Mover Marketing franchise, is teaming up with PMQ Pizza Magazine, the pizza industry’s leading trade publication, at 3:00 PM (EST) on Wednesday, March 16th, 2016 for a FREE webinar entitled “Turning New Movers into Loyal Customers”. […]
The neighborhood welcoming party for new movers sure isn’t what it used to be. Most Americans are so busy in today’s world that they hardly have time to say “hello” to neighbors they’ve known for years, let alone deliver pies, flowers, and other gifts to the door of their new neighbors. […]
While there are countless leading executives throughout the franchising community who are committed to providing opportunities for veterans, few can match the continued dedication of Our Town America CEO Michael Plummer Jr. […]
“From a business perspective, I am in complete control of my income. I know that I can generate as much revenue as I am willing to work for. I also know that I have a strong company support behind me that continues to develop products and processes that help me grow my income. I am not alone out here and I can focus on my customers and their needs. From a personal perspective, I am able to take my daughters to school every morning. I can be at their games and events that were subject to my work schedule in the past. I have a company I am building that I can pass along to them or sell for our future when needed…” […]
Heading to the 2016 IFA Annual Convention next week? Here are three quick-hitting tips… ‣ Highlight your top three priorities for the show – Need a lending partner? A new CRM tool? Or perhaps a new director of franchise sales? Know what your top priorities are for the show and arrange meetings accordingly. ‣ Review the attendee list and pre-show sales materials – It seems like a hassle, but it’s well worth it. Based on the priorities you’ve set, pinpoint the 10-15 people you want to meet at the show who can help with those issues. Additionally, take a peek at pre-show letters, e-Mail messages, and voicemails to see if any of those companies can address a problem you have. ‣ And limit exhibit hall time to your pre-show targets – This is why you put in the time on the front-end. Make sure you’re on a mission when you enter the exhibit hall. Only visit with the handful of companies/people you selected prior to the show and anyone with whom you may have sparked a productive dialogue earlier in the show. That’s it!! Keep these tips in your back pocket when you head to San Antonio and add us to your pre-show priority list! Come see us at Booth #723! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]
If you refer a business who partners with our new mover marketing program, we'll send you a $50 Visa gift card!
We only need a little info! If our database can validate and qualify your move, you will receive your welcome package in approximately 2-6 weeks!
