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Business and Marketing Tips & Tricks

Direct Mail Personalization Our Town America New Mover Marketing

The How and Why of Direct Mail Personalization

Why does the industry insist on personalizing your direct mail pieces? Here are just 3 reasons: It grabs prospective customers’ attention, as it makes them feel special. Better targeting: You target the message to the right person. Better response: Because ...
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Customer Loyalty Our Town America New Mover Marketing

Top 4 Things That Help Build Customer Loyalty

Marketing experts and business consultants who help companies win more market share always urge clients to build customer loyalty. Why does everyone keep harping on customer loyalty? It’s because loyal customers return repeatedly resulting in you making money. They spend ...
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Marketing Budget Our Town America New Mover Marketing

Maximizing Your Marketing Budget

Your marketing is underway whether you have a plan or not. That sign above your store? That’s marketing. How you treat customers? That’s marketing. What your customers tell their friends? That’s marketing. Unfortunately, many businesses do not have a formal ...
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Millennials Direct Mail Our Town America

Millennials are Big on Traditional Direct Mail Marketing After All

Life is funny. Just when you think old technology is gone forever, younger people discover it and bring it back. In a time when a smart phone and a palm-sized Wi-Fi speaker can fill a home with digitally enhanced music, ...
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Direct Mail Campaign Our Town America New Mover Marketing

What is a Direct Mail Campaign?

A direct mail campaign is a promotion in which a business mails marketing letters, postcards, or other promotional material to existing or potential customers. It is one of the oldest forms of direct marketing. According a 1921 business primer, "Effective ...
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Successful Direct Mail Our Town America New Mover Marketing

Top 6 Components of a Successful Direct Mail Piece

Grab the Consumer's AttentionDirect mail marketing pros and local business owners will tell you that crafting a mail piece that doesn't get thrown away is the greatest challenge they face. According to 41pounds.com, a group that measures such things, Americans ...
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New Mover Marketing vs Direct Mail Our Town America

How New Mover Marketing Varies From Typical Direct Mail

You know who your favorite customers are, right? You’re probably thinking of one of them right now... the ones that order the same thing each time they come into your business, or they come in on the same day every week, ...
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Small Business Saturday Our Town America New Mover Marketing

Promoting your Business through Small Business Saturday

Halloween has passed and the holiday season is in full swing. While there are many opportunities to promote your business this holiday season, one of the more unconventional ways is through the Small Business Saturday event hosted the Saturday after ...
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Small Business Our Town America New Mover Marketing

How Small Businesses Can Generate Revenue During Off-season

Let’s face it, every business has a slow season. Businesses located in vacation destinations are a more extreme example. Most try their very best to make the most of their yearly revenue during the in-season months, and sometimes struggle during ...
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Effective Direct Mail Our Town America New Mover Marketing

Why is Direct Mail Effective?

Any business that wants to grow has two ways of doing this: 1) by growing your customer base, or 2)by increasing your average sale. To grow your customer base, you must reach out to new potential customers and engage them ...
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